Browsing is Dead! … and so is traditional web advertising and PR Roger Warner, C&M* 27.02.09 [email_address] http://twitter.com/rogerwarner http://twitter.com/contentmotion http://www.contentandmotion.co.uk

How We Use the Web Today Alexa Global Top 500

Alexa Global Top 500

How We Use the Web Today #2

Browsing is DEAD! Question: what has the most influence on your web browsing habits? People (friends, family, colleagues)?? Advertising (TV, radio, banners)?? Editorial (magazines, online, blogs)??

Question: what has the most influence on your web browsing habits?

People (friends, family, colleagues)??

Advertising (TV, radio, banners)??

Editorial (magazines, online, blogs)??

Browsing is DEAD! We use filters and tools We do searches and we get alerts Bookmarking: Delicious Microblogging: Twitter Social Networking: LinkedIn / Facebook Blogging: Wordpress Social Media: YouTube Social Sharing: Stumbleupon

We use filters and tools

We do searches and we get alerts

Bookmarking: Delicious

Microblogging: Twitter

Social Networking: LinkedIn / Facebook

Blogging: Wordpress

Social Media: YouTube

Social Sharing: Stumbleupon

Social Theory of the Interweb Shock! Horror! Most web interactions with your brand aren’t on your web site and they’re not driven by traditional media ‘ Build it and they will come’ is uber-flawed … So is advertising, so is traditional PR New social rules You don’t host the parties You need to go find them You need to make nice You need to invite people back to yours

Shock! Horror! Most web interactions with your brand aren’t on your web site and they’re not driven by traditional media

‘ Build it and they will come’ is uber-flawed

… So is advertising, so is traditional PR

New social rules

You don’t host the parties

You need to go find them

You need to make nice

You need to invite people back to yours

Don’t Panic!! Get in Touch… Roger Warner, C&M* 27.02.09 [email_address] .com http://twitter.com/rogerwarner http://twitter.com/contentmotion http://www.contentandmotion.co.uk