C&M Social Media Measurement ROI

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Social Media is not the ‘new marketing’ per se. It’s just a different (exciting, potentially more valuable) way of doing things. The aims remain the same.

So here's a simplified way of looking at the question of Social Media ROI / measurement...

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C&M Social Media Measurement ROI

  1. 1. Social Media Measurement ...and Old ROI Chestnuts C&M* December 2009 roger@contentandmotion.com http://twitter.com/rogerwarner http://twitter.com/contentmotion http://www.contentandmotion.co.uk 1
  2. 2. *A Simple Approach* 2
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  4. 4. Social Media is not the ‘new marketing’ per se. It’s just a different (exciting, potentially more valuable) way of doing things. The aims remain the same. In other words... teach the Old Dogs new tricks, techniques, metrics, etc. But they’re still the same Old Dogs - acquisition, interactions, awareness, SEO, etc... NB: I’m don’t mean to call VPs of Marketing ‘Old Dogs’ (most of them are lovely). I’m talking about the aims. PS: There are probably a bunch of other metrics to consider for other aims. ‘Support’ probably is the new marketing. But that’s another story...
  5. 5. *Ends*

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