Twitter and FacebookA best practice guide to getting the most out of yourFacebook posts and tweets
Don’t be all ‘ME ME ME!’• Treat Facebook and Twitter like a person - you wouldn’t be interested in someone that only speaks about themselves• Split time appropriately e.g. 30% talking about yourself, 40% talking about common interests and 30% responding to fans/followers 2 Ref: http://danzarrella.com
Don’t be afraid to be brief• Swamping people’s newsfeeds is likely to alienate• Verbose updates are less likely to be shared• To increase sharability of tweets, try and keep them to 115 characters or less. This leaves room for the ‘RT@********’ How athletes should use social media [link] by @SamSmithPR 3
Consider how often you tweet Ref: http://danzarrella.com 4
Consider when you tweet Ref: http://danzarrella.com 5
Consider your link shortener Ref: http://danzarrella.com 6
Punctuate• Good punctuation adds clarity to updates. This increases shareability• Statistics show that tweets with more punctuation are more likely to be retweeted that those that don’t.• Ref: http://danzarrella.com 7
Use ‘you’• Personalise updates and make people think how the post relates to them• Ask a question. ‘What do you think’, ‘where do you like to travel’, ‘what would you wear to the opera?’• Using what, where, why, when etc are also good engagement techniques 20 Most Re-Tweetable Words 8
Don’t forget context• Once you’ve tweeted, you no longer have control over it• Will your scheduled post still make sense/be appropriate once it’s live?• Use common sense with the timings of your updates 9
Avoid using abstract titles• Titles for your content should describe exactly what your content is• Titles are often seen in isolation• People cannot necessarily see your content before they click through to it, therefore your title must sell it to them• Don’t get too attached to a ‘good’ title that doesn’t explain what your content is 10
Don’t auto-post between platforms• This looks lazy and non-commital• Can look messy• Content isn’t always appropriate for more than one platform• Can backfire 11
Useful techniques for Facebook• Ask fans to ‘fill in the blank ____________’• Ask for likes, comments and retweets• Be visual where possible• Lower the barrier to entry - ask fans questions that require one-word answers• On Facebook, once you’ve posted a link, remove it. Looks much better• Stats have shown including a link in the middle of a tweets gets more clicks• Consider using Crowdbooster to help determine the best time to post specific to your audience 12
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