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A brief study to understand what excites the youth in India

A brief study to understand what excites the youth in India

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  • Current expected populatn 118 crores. Western world – grey population
  • spend at least 6 hrs daily
  • LATEST IS THE BUZZ WORD
  • Ipl - he UK-based brand consultancy, Brand Finance, has valued the IPL at  Rs  18,500 crore ( US$  3.94 billion) in 2010 , Cheergirls, big money involved
  • Pursue Vocational studies, New bill to allow foreign univ to open inst in India

India youth young people India youth young people Presentation Transcript

  • WHAT ALL EXCITES THE YOUTH IN INDIA NOW.. Presented By : Virender Bhawnani
  • INDIA’S YOUNG FORCE IN NUMBERS
    • India’s Total Population – 1,028,610,328 (Census 2001)
    • Youth in India – 422,244,539 (41.05% of total population)
    • Median age – 24.4 years
    Source: youthportal.gov.in
  • OBJECTIVES
    • To study what excites the youth, grabs their attention, interests and influences them.
    • To capture key youth trends as per:
      • Lifestyle
      • Technology
      • Entertainment
      • Education
      • Career
      • Culture
  • METHODOLOGY
    • A small survey of youth in Urban India (Delhi)
    • POPULATION DEFINITION – Age group – 16 to 25 years (Urban)
    • RESEARCH DESIGN
      • Descriptive research – Used to study the lifestyle of youth, their perception and buying behavior. Unstructured questionnaires.
    • SAMPLING TECHNIQUE – Convenience sampling.
    • COLLECTION OF DATA
      • Primary - One to one correspondence with youth
      • Secondary Data – Sources mentioned along with the data
    • SAMPLE SIZE – 40 respondents
  • LIFESTYLE
    • FASHION – International & National brands (GUCCI, Levis, UCB, USI, Converse shoes)
    • LOOK – Hair styling, Skin Care, Accessories, Personality
    • SOCIALISING – Facebook, Orkut, Chatting, Blogging, Clubs
    • FITNESS – Gym, Dance, Yoga, Swimming, Spiritual Fitness
    • INDULGENCE – Spa, Saloon, Massage
    • EXCURSION – Travelling, Adventure, Malls, Cruise holidays
    • FOOD – Coffee shops (Barista, Mocha, CCD), Intercontinental food (Italian, Mexican, Chinese), KFC, Subway, Tandoori Chicken
  • TECHNOLOGY
    • MOBILE PHONES – iPhone, Blackberry, Nokia, Sony Ericsson, and mobiles with latest technology – (3G EDGE, Wi-fi)
    • AUTOMOBILES – Cars (BMW, Audi, Volkswagen, Mitsubishi, Mercedes, Ferrari) , Sports Bike (Ducati, Yamaha, Suzuki, Kawasaki, Honda)
    • GIZMOS
      • Laptops/Macbook/iPad
      • Music player (iPods, MP3 players)
      • LED, HD TV
      • Games – Xbox, PS3
    Source: TCS Generation Web Trends & MTV research
  • ENTERTAINMENT
    • SPORTS – Cricket (20-20, IPL), Football, Tennis, Olympics
    • BOLLYWOOD
      • Glamour
      • Shahrukh six pack abs, Kareena’s size zero, Katrina pants
      • Motivational & Positive – Munnabhai MBBS, Taare Zameen Par, Rang De Basanti
    • IDIOT BOX
      • Music Channels (MTV, V, VH1)
      • Reality shows (Roadies, Emotional Atyachar, Indian Idol, Dance India Dance)
      • International shows – Friends, American Idol, Sex & the city
    • EVENTS – Movie Premiere, Dance Shows, Celebrity activity
  • CULTURE
    • Increasingly inspired by West
    • Competitiveness
    • Openness About Sex
    • Relationships – Live-in Relationship, Affairs
  • EDUCATION
    • STUDY ABROAD – US, UK, Australia, Canada, Dubai
    • ONLINE EDUCATION
    • NEW CAREER OPTIONS – RJ, VJ, DJ, Choreography, Journalism, Media Planning, Acting/Modeling
  • CAREER
    • FAST BUCKS
    • QUICK GROWTH
    • WIDE SPREAD EXPOSURE
    • ENTREPRENEURIAL OUTLOOK
    • WORK HARD, PARTY HARDER
  • CONCLUSION
    • Freedom to pursue their talents
    • Fame, Success & Growth
    • Fitness freaks
    • Showcase their strengths.
    • Tech-savvy
  • Thank You! Have a nice day!!