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India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
India youth young people
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India youth young people

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A brief study to understand what excites the youth in India

A brief study to understand what excites the youth in India

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  • Current expected populatn 118 crores. Western world – grey population
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  • Transcript

    • 1. WHAT ALL EXCITES THE YOUTH IN INDIA NOW.. Presented By : Virender Bhawnani
    • 2. INDIA’S YOUNG FORCE IN NUMBERS <ul><li>India’s Total Population – 1,028,610,328 (Census 2001) </li></ul><ul><li>Youth in India – 422,244,539 (41.05% of total population) </li></ul><ul><li>Median age – 24.4 years </li></ul>Source: youthportal.gov.in
    • 3. OBJECTIVES <ul><li>To study what excites the youth, grabs their attention, interests and influences them. </li></ul><ul><li>To capture key youth trends as per: </li></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Career </li></ul></ul><ul><ul><li>Culture </li></ul></ul>
    • 4. METHODOLOGY <ul><li>A small survey of youth in Urban India (Delhi) </li></ul><ul><li>POPULATION DEFINITION – Age group – 16 to 25 years (Urban) </li></ul><ul><li>RESEARCH DESIGN </li></ul><ul><ul><li>Descriptive research – Used to study the lifestyle of youth, their perception and buying behavior. Unstructured questionnaires. </li></ul></ul><ul><li>SAMPLING TECHNIQUE – Convenience sampling. </li></ul><ul><li>COLLECTION OF DATA </li></ul><ul><ul><li>Primary - One to one correspondence with youth </li></ul></ul><ul><ul><li>Secondary Data – Sources mentioned along with the data </li></ul></ul><ul><li>SAMPLE SIZE – 40 respondents </li></ul>
    • 5. LIFESTYLE <ul><li>FASHION – International & National brands (GUCCI, Levis, UCB, USI, Converse shoes) </li></ul><ul><li>LOOK – Hair styling, Skin Care, Accessories, Personality </li></ul><ul><li>SOCIALISING – Facebook, Orkut, Chatting, Blogging, Clubs </li></ul><ul><li>FITNESS – Gym, Dance, Yoga, Swimming, Spiritual Fitness </li></ul><ul><li>INDULGENCE – Spa, Saloon, Massage </li></ul><ul><li>EXCURSION – Travelling, Adventure, Malls, Cruise holidays </li></ul><ul><li>FOOD – Coffee shops (Barista, Mocha, CCD), Intercontinental food (Italian, Mexican, Chinese), KFC, Subway, Tandoori Chicken </li></ul>
    • 6. TECHNOLOGY <ul><li>MOBILE PHONES – iPhone, Blackberry, Nokia, Sony Ericsson, and mobiles with latest technology – (3G EDGE, Wi-fi) </li></ul><ul><li>AUTOMOBILES – Cars (BMW, Audi, Volkswagen, Mitsubishi, Mercedes, Ferrari) , Sports Bike (Ducati, Yamaha, Suzuki, Kawasaki, Honda) </li></ul><ul><li>GIZMOS </li></ul><ul><ul><li>Laptops/Macbook/iPad </li></ul></ul><ul><ul><li>Music player (iPods, MP3 players) </li></ul></ul><ul><ul><li>LED, HD TV </li></ul></ul><ul><ul><li>Games – Xbox, PS3 </li></ul></ul>Source: TCS Generation Web Trends & MTV research
    • 7. ENTERTAINMENT <ul><li>SPORTS – Cricket (20-20, IPL), Football, Tennis, Olympics </li></ul><ul><li>BOLLYWOOD </li></ul><ul><ul><li>Glamour </li></ul></ul><ul><ul><li>Shahrukh six pack abs, Kareena’s size zero, Katrina pants </li></ul></ul><ul><ul><li>Motivational & Positive – Munnabhai MBBS, Taare Zameen Par, Rang De Basanti </li></ul></ul><ul><li>IDIOT BOX </li></ul><ul><ul><li>Music Channels (MTV, V, VH1) </li></ul></ul><ul><ul><li>Reality shows (Roadies, Emotional Atyachar, Indian Idol, Dance India Dance) </li></ul></ul><ul><ul><li>International shows – Friends, American Idol, Sex & the city </li></ul></ul><ul><li>EVENTS – Movie Premiere, Dance Shows, Celebrity activity </li></ul>
    • 8. CULTURE <ul><li>Increasingly inspired by West </li></ul><ul><li>Competitiveness </li></ul><ul><li>Openness About Sex </li></ul><ul><li>Relationships – Live-in Relationship, Affairs </li></ul>
    • 9. EDUCATION <ul><li>STUDY ABROAD – US, UK, Australia, Canada, Dubai </li></ul><ul><li>ONLINE EDUCATION </li></ul><ul><li>NEW CAREER OPTIONS – RJ, VJ, DJ, Choreography, Journalism, Media Planning, Acting/Modeling </li></ul>
    • 10. CAREER <ul><li>FAST BUCKS </li></ul><ul><li>QUICK GROWTH </li></ul><ul><li>WIDE SPREAD EXPOSURE </li></ul><ul><li>ENTREPRENEURIAL OUTLOOK </li></ul><ul><li>WORK HARD, PARTY HARDER </li></ul>
    • 11. CONCLUSION <ul><li>Freedom to pursue their talents </li></ul><ul><li>Fame, Success & Growth </li></ul><ul><li>Fitness freaks </li></ul><ul><li>Showcase their strengths. </li></ul><ul><li>Tech-savvy </li></ul>
    • 12. Thank You! Have a nice day!!

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