India youth young people

9,426 views

Published on

A brief study to understand what excites the youth in India

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
9,426
On SlideShare
0
From Embeds
0
Number of Embeds
381
Actions
Shares
0
Downloads
298
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Current expected populatn 118 crores. Western world – grey population
  • spend at least 6 hrs daily
  • LATEST IS THE BUZZ WORD
  • Ipl - he UK-based brand consultancy, Brand Finance, has valued the IPL at  Rs  18,500 crore ( US$  3.94 billion) in 2010 , Cheergirls, big money involved
  • Pursue Vocational studies, New bill to allow foreign univ to open inst in India
  • India youth young people

    1. 1. WHAT ALL EXCITES THE YOUTH IN INDIA NOW.. Presented By : Virender Bhawnani
    2. 2. INDIA’S YOUNG FORCE IN NUMBERS <ul><li>India’s Total Population – 1,028,610,328 (Census 2001) </li></ul><ul><li>Youth in India – 422,244,539 (41.05% of total population) </li></ul><ul><li>Median age – 24.4 years </li></ul>Source: youthportal.gov.in
    3. 3. OBJECTIVES <ul><li>To study what excites the youth, grabs their attention, interests and influences them. </li></ul><ul><li>To capture key youth trends as per: </li></ul><ul><ul><li>Lifestyle </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Career </li></ul></ul><ul><ul><li>Culture </li></ul></ul>
    4. 4. METHODOLOGY <ul><li>A small survey of youth in Urban India (Delhi) </li></ul><ul><li>POPULATION DEFINITION – Age group – 16 to 25 years (Urban) </li></ul><ul><li>RESEARCH DESIGN </li></ul><ul><ul><li>Descriptive research – Used to study the lifestyle of youth, their perception and buying behavior. Unstructured questionnaires. </li></ul></ul><ul><li>SAMPLING TECHNIQUE – Convenience sampling. </li></ul><ul><li>COLLECTION OF DATA </li></ul><ul><ul><li>Primary - One to one correspondence with youth </li></ul></ul><ul><ul><li>Secondary Data – Sources mentioned along with the data </li></ul></ul><ul><li>SAMPLE SIZE – 40 respondents </li></ul>
    5. 5. LIFESTYLE <ul><li>FASHION – International & National brands (GUCCI, Levis, UCB, USI, Converse shoes) </li></ul><ul><li>LOOK – Hair styling, Skin Care, Accessories, Personality </li></ul><ul><li>SOCIALISING – Facebook, Orkut, Chatting, Blogging, Clubs </li></ul><ul><li>FITNESS – Gym, Dance, Yoga, Swimming, Spiritual Fitness </li></ul><ul><li>INDULGENCE – Spa, Saloon, Massage </li></ul><ul><li>EXCURSION – Travelling, Adventure, Malls, Cruise holidays </li></ul><ul><li>FOOD – Coffee shops (Barista, Mocha, CCD), Intercontinental food (Italian, Mexican, Chinese), KFC, Subway, Tandoori Chicken </li></ul>
    6. 6. TECHNOLOGY <ul><li>MOBILE PHONES – iPhone, Blackberry, Nokia, Sony Ericsson, and mobiles with latest technology – (3G EDGE, Wi-fi) </li></ul><ul><li>AUTOMOBILES – Cars (BMW, Audi, Volkswagen, Mitsubishi, Mercedes, Ferrari) , Sports Bike (Ducati, Yamaha, Suzuki, Kawasaki, Honda) </li></ul><ul><li>GIZMOS </li></ul><ul><ul><li>Laptops/Macbook/iPad </li></ul></ul><ul><ul><li>Music player (iPods, MP3 players) </li></ul></ul><ul><ul><li>LED, HD TV </li></ul></ul><ul><ul><li>Games – Xbox, PS3 </li></ul></ul>Source: TCS Generation Web Trends & MTV research
    7. 7. ENTERTAINMENT <ul><li>SPORTS – Cricket (20-20, IPL), Football, Tennis, Olympics </li></ul><ul><li>BOLLYWOOD </li></ul><ul><ul><li>Glamour </li></ul></ul><ul><ul><li>Shahrukh six pack abs, Kareena’s size zero, Katrina pants </li></ul></ul><ul><ul><li>Motivational & Positive – Munnabhai MBBS, Taare Zameen Par, Rang De Basanti </li></ul></ul><ul><li>IDIOT BOX </li></ul><ul><ul><li>Music Channels (MTV, V, VH1) </li></ul></ul><ul><ul><li>Reality shows (Roadies, Emotional Atyachar, Indian Idol, Dance India Dance) </li></ul></ul><ul><ul><li>International shows – Friends, American Idol, Sex & the city </li></ul></ul><ul><li>EVENTS – Movie Premiere, Dance Shows, Celebrity activity </li></ul>
    8. 8. CULTURE <ul><li>Increasingly inspired by West </li></ul><ul><li>Competitiveness </li></ul><ul><li>Openness About Sex </li></ul><ul><li>Relationships – Live-in Relationship, Affairs </li></ul>
    9. 9. EDUCATION <ul><li>STUDY ABROAD – US, UK, Australia, Canada, Dubai </li></ul><ul><li>ONLINE EDUCATION </li></ul><ul><li>NEW CAREER OPTIONS – RJ, VJ, DJ, Choreography, Journalism, Media Planning, Acting/Modeling </li></ul>
    10. 10. CAREER <ul><li>FAST BUCKS </li></ul><ul><li>QUICK GROWTH </li></ul><ul><li>WIDE SPREAD EXPOSURE </li></ul><ul><li>ENTREPRENEURIAL OUTLOOK </li></ul><ul><li>WORK HARD, PARTY HARDER </li></ul>
    11. 11. CONCLUSION <ul><li>Freedom to pursue their talents </li></ul><ul><li>Fame, Success & Growth </li></ul><ul><li>Fitness freaks </li></ul><ul><li>Showcase their strengths. </li></ul><ul><li>Tech-savvy </li></ul>
    12. 12. Thank You! Have a nice day!!

    ×