How to Stay Relevant withGreat Potential Customers (And keep them warm until they’re ready to buy!)
What we’ll cover   today...
Text       Flickr: @temprec13               Flickr: @lwr
The 4 Step Framework to  Staying Relevant with     your Network
Who am I?  Tony Cappaerttony@contactually.com     @cappaert
Now before we get started...
Why should you follow up  with your network?    Because following up:    more leads      more closed sales          more $$$
Follow up is key       with any lead• Lead = prospective or current customer,  colleague, family member, friend, etc• We a...
+=
Use the 4 Step      Framework to...• Send timely, personal, and relevant follow  ups to your top contacts• Use tools to ma...
#1
Make it personalFind personal opportunities to reconnect
Generic follow ups      suck
Ways to make your    emails personal• Major life events: birthdays, children,  vacations• Major professional events: job c...
But How?
#2
Deliver value...   through CONTENT
Good Content is King• Relevant relevant relevant• Keep it related to their interests, hobbies,  company• And even if it’s ...
But How?   +
#3
Deliver value... through YOUR NETWORK
The best way to addvalue is through intros• Much like content, people want intros to  other people that are relevant• Make...
But How?Match people with the same topics from Step 2                    +
#4
Systematize! Wash. Rinse. Repeat.
Managing a manual follow   up system is hard• Lots of different products and sites• Very time consuming• People are probab...
10
But how do I make it      easier?        +
Yep, one of these is my startup.It’ll be quick (and useful). I promise!
Framework Recap1. Find personal opportunities to reconnect2. Deliver value through content3. Deliver value through your ne...
BONUSROUND!
Bonus #1:   How to find & contact  new leads on LinkedIn(without having to spend $$)            +    bit.ly/rapportiveleads
Bonus #2:How to find & contactnew leads on Twitter    (again, no $$)        +
Questions?Feel free to send me any follow ups     tony@contactually.com         617-680-2764          @cappaert
How to stay relevant with great potential customers
How to stay relevant with great potential customers
How to stay relevant with great potential customers
How to stay relevant with great potential customers
How to stay relevant with great potential customers
How to stay relevant with great potential customers
How to stay relevant with great potential customers
How to stay relevant with great potential customers
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How to stay relevant with great potential customers

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While building a great product is important for every startup, finding and close prospective customers is a skill many entrepreneurs often overlook. Some potential customers buy right away, but what do you do with prospects that aren’t ready to buy yet? How do you keep them warm without spending a ton of effort? Learn the tools and best practices to stay in touch with -- and ultimately close -- the leads that matter most

What you'll learn in this class:

- The 4 step framework to stay relevant with top leads
- 12 new tools to automatically manage your follow ups
- How to get updates sent to your inbox on any lead
- BONUS: 4 tools to mine leads from LinkedIn and Twitter

Originally presented by Tony Cappaert (Co-Founder of Contactually) during a Startup America webinar.

Published in: Technology, Sports
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  • How to stay relevant with great potential customers

    1. 1. How to Stay Relevant withGreat Potential Customers (And keep them warm until they’re ready to buy!)
    2. 2. What we’ll cover today...
    3. 3. Text Flickr: @temprec13 Flickr: @lwr
    4. 4. The 4 Step Framework to Staying Relevant with your Network
    5. 5. Who am I? Tony Cappaerttony@contactually.com @cappaert
    6. 6. Now before we get started...
    7. 7. Why should you follow up with your network? Because following up: more leads more closed sales more $$$
    8. 8. Follow up is key with any lead• Lead = prospective or current customer, colleague, family member, friend, etc• We all know we should follow up with folks, but we don’t• Why don’t we? Because it’s HARD and we don’t have enough TIME
    9. 9. +=
    10. 10. Use the 4 Step Framework to...• Send timely, personal, and relevant follow ups to your top contacts• Use tools to make the entire process easier and more automatic
    11. 11. #1
    12. 12. Make it personalFind personal opportunities to reconnect
    13. 13. Generic follow ups suck
    14. 14. Ways to make your emails personal• Major life events: birthdays, children, vacations• Major professional events: job changes or promotions, company news
    15. 15. But How?
    16. 16. #2
    17. 17. Deliver value... through CONTENT
    18. 18. Good Content is King• Relevant relevant relevant• Keep it related to their interests, hobbies, company• And even if it’s relevant, make sure it’s good content that they’ll appreciate receiving
    19. 19. But How? +
    20. 20. #3
    21. 21. Deliver value... through YOUR NETWORK
    22. 22. The best way to addvalue is through intros• Much like content, people want intros to other people that are relevant• Make sure the intros are mutually beneficial to both parties
    23. 23. But How?Match people with the same topics from Step 2 +
    24. 24. #4
    25. 25. Systematize! Wash. Rinse. Repeat.
    26. 26. Managing a manual follow up system is hard• Lots of different products and sites• Very time consuming• People are probably still going to slip through the cracks
    27. 27. 10
    28. 28. But how do I make it easier? +
    29. 29. Yep, one of these is my startup.It’ll be quick (and useful). I promise!
    30. 30. Framework Recap1. Find personal opportunities to reconnect2. Deliver value through content3. Deliver value through your network4. Systematize for the long-run
    31. 31. BONUSROUND!
    32. 32. Bonus #1: How to find & contact new leads on LinkedIn(without having to spend $$) + bit.ly/rapportiveleads
    33. 33. Bonus #2:How to find & contactnew leads on Twitter (again, no $$) +
    34. 34. Questions?Feel free to send me any follow ups tony@contactually.com 617-680-2764 @cappaert

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