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WEB 2.0:“We are married to the web”<br />
The initial web: “Web 1.0”<br />Static<br />Read only<br />Not user friendly<br />Difficult and costly to update<br />250,...
Web 2.0<br />web applications that facilitate participatoryinformation sharing, user-centered design and collaboration on ...
Web 1.0 was CommerceWeb 2.0 is People                             - Ross Mayfield (CEO, SocialText)<br />
Web 2.0<br />Read / Write Web<br />Participatory web<br />Collective intelligence<br />User friendly applications<br />Foc...
Web 2.0 Concepts<br /><ul><li>Rich Internet Application (RIA):</li></ul>    The experience brought from desktop to browser...
Web 2.0 Concepts<br /><ul><li>Social Web: It defines how Web 2.0 tend to interact much more with the end user and making t...
Web 2.0 Technologies<br /><ul><li>E commerce
Blogging
Flash
RSS
Social networking
Wikis
Dynamic polls
Social Bookmarking
Content Management
Live Chat
Online payment
Video players
News feeds</li></li></ul><li>Web 2.0 Features and Techniques<br /><ul><li>Search: Finding information through keyword search.
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Web 2.0: "We are married to the Web"

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Highlights how the Web has changed the way we create and use technologies, the way we communicate, the way we market products and the dark side of Web 2.0...

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Transcript of "Web 2.0: "We are married to the Web""

  1. 1. WEB 2.0:“We are married to the web”<br />
  2. 2. The initial web: “Web 1.0”<br />Static<br />Read only<br />Not user friendly<br />Difficult and costly to update<br />250, 000 sites by 1996<br />40 million global users<br />
  3. 3. Web 2.0<br />web applications that facilitate participatoryinformation sharing, user-centered design and collaboration on the World Wide Web<br />Web 2.0 websites allow users to do more than just retrieve information. They provide the user with more user-interface, software and storage facilities, all through their browser.<br />The web visualized as a platform<br />
  4. 4. Web 1.0 was CommerceWeb 2.0 is People - Ross Mayfield (CEO, SocialText)<br />
  5. 5. Web 2.0<br />Read / Write Web<br />Participatory web<br />Collective intelligence<br />User friendly applications<br />Focuses on simplicity<br />80 million sites<br />1+billion global users<br />
  6. 6. Web 2.0 Concepts<br /><ul><li>Rich Internet Application (RIA):</li></ul> The experience brought from desktop to browser – Eg: Ajax, flash that’s used in online gaming, videos, music etc<br /><ul><li>Service-oriented Architecture (SOA): defines how Web 2.0 applications expose its functionality so that other applications can integrate the functionality providing a set of much richer applications</li></ul> -eg: Feeds, RSS, Web Services, Mash-ups<br />
  7. 7. Web 2.0 Concepts<br /><ul><li>Social Web: It defines how Web 2.0 tend to interact much more with the end user and making the end user an integral part.</li></ul>-Eg: blogs, forums, threads<br />
  8. 8. Web 2.0 Technologies<br /><ul><li>E commerce
  9. 9. Blogging
  10. 10. Flash
  11. 11. RSS
  12. 12. Social networking
  13. 13. Wikis
  14. 14. Dynamic polls
  15. 15. Social Bookmarking
  16. 16. Content Management
  17. 17. Live Chat
  18. 18. Online payment
  19. 19. Video players
  20. 20. News feeds</li></li></ul><li>Web 2.0 Features and Techniques<br /><ul><li>Search: Finding information through keyword search.
  21. 21. Links: Connects information together into a meaningful information ecosystem
  22. 22. Authoring: The ability to create and update content leads to the collaborative work of many rather than just a few web authors
  23. 23. Tags: shortinformation about the data
  24. 24. Extensions: software that enhances the applications of the web
  25. 25. Signals: The use of syndication technology such as RSS to notify users of content changes.</li></li></ul><li>Web 2.0 helps Marketing<br /><ul><li>Advertise Products online
  26. 26. Feedback on products
  27. 27. Marketing to the right target audience
  28. 28. Engages Customers
  29. 29. Helps in market research
  30. 30. Increases awareness about a product
  31. 31. Gives more power to the customer
  32. 32. Builds new links and networks
  33. 33. Increases Sales</li></li></ul><li>Web 2.0 Success stories<br />Wikipedia is a user-created & edited encyclopedia. Meaning any one can create and entry on information they want others to know about. They can also, correct or add information to an existing article. And it's all done live, so you can see your results as soon as you're done. Wikipedia has several versions in dozens of different languages. So anyone can use it no matter what language they speak.<br />
  34. 34. Web 2.0 Success stories<br /><ul><li> 4th most popular website
  35. 35. 320 million unique visitors
  36. 36. 100,000 active volunteers
  37. 37. A total of 13.1 million volunteers
  38. 38. Raised a fund of 6.7 million dollars
  39. 39. Had a staff of just 27 on 2009</li></li></ul><li>Web 2.0 Success stories<br />Facebook (stylized facebook) is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc<br />
  40. 40. Web 2.0 Success stories<br /><ul><li>Facebook has more than 600 million active users
  41. 41. There are over 900 million objects that people interact with (pages, groups, events and community pages)
  42. 42. Entrepreneurs and developers from more than 190 countries build with Facebook Platform
  43. 43. Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
  44. 44. Facebook is worth 82 Billion dollars today</li></li></ul><li>Web 2.0 Success stories<br />Flickr is an image hosting and video hosting website, web services suite, and online community.<br />
  45. 45. Web 2.0 Success stories<br /><ul><li>40 million members
  46. 46. More than 5 billion images hosted
  47. 47. 40 million dollar company
  48. 48. User can add photos, share, edit, buy and sell. images.</li></li></ul><li>Other WEB 2.0 Websites<br /><ul><li>Green Peace
  49. 49. Digg
  50. 50. Reditt
  51. 51. delicious
  52. 52. Slide share
  53. 53. E-bay
  54. 54. Amazon</li></ul>Indian companies following web 2.0 Practices<br /><ul><li>CNN IBN –that’s the only one I could think of…</li></li></ul><li>Web 2.0: “The Dark Side”<br /><ul><li>People viewed as potential Consumers
  55. 55. No Privacy - nothing comes free
  56. 56. The more we share the more they earn
  57. 57. Content once shared on networking sites are not erasable
  58. 58. Dependence on the web
  59. 59. Circulation of unverified information</li></li></ul><li>WEB 2.0:“We are married to the web”<br />Remember this?<br />I logged into facebook, went into my friends profile, downloaded his picture, edited in photoshop and made a joke out of it…<br />…That’s how our personal info can be exploited by anyone…!!<br /> …The Dark side of Web 2.0<br />
  60. 60. Thank You<br />
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