Hotel operator search & selection
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Hotel operator search & selection

Hotel operator search & selection

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Hotel operator search & selection Hotel operator search & selection Document Transcript

  • Hotel  assets  specialists  PHG!HOTELS & RESORTS!
  • We  work  with  you  to  make  your  hotel  project  a  success  
  • 2  About  PHG  Hotels  &  Resorts    PHG  was  founded  in  2009  with  the  objec>ve  of  delivering  a  personalised  and  pragma>c  consul>ng  service  in  the  hospitality  space,  as  opposed  to  the  prevalent  more  generic  service  coming  from  the  big  firms.  The  two  partners  of  PHG,  Javier  Torres  and  Ivar  Yuste,  have  held  execu>ve  posi>ons  in  hotel  chains  and  hence  can  offer  down  to  earth  solu>ons  based  on  first  hand  experience  acquired  during  decades  of  working  in  hotels  opera>ons  and  hotel  asset  management.    Who  are  our  clients?    Due  to  our  focus  and  size,  PHG  can  afford  to  take  a  tailor-­‐made  approach  to  hotel  consul>ng  solu>ons  for  each  client.  We  make  sure  we  run  an  accurate  understanding  of  the  clients  requirements  which  allows  us  to  put  forward  very  personalised  collabora>on  proposals.  Our  services  are  specifically  geared  towards:    •  Hotel  chains  •  Hotel  owners  •  Banks  and  other  financial  ins>tu>ons  •  Investment  funds  and  REITs  •  Mutual  funds  •  Family  offices  •  Private  investors  and  high  net  worth  individuals  •  Building  companies  and  real  estate  companies  •  Ins>tu>onal  investors  and  public  bodies        
  • 3  Our  services    The  four  main  areas  of  our  work  in  hospitality  consul>ng  are  as  follows:    Financial  services    PHG  offers  its  industry  know-­‐how  as  hotel  consultants  to  clients  such  as  hotel  owners,  family  offices,  investment  funds,  real  estate  groups  and  investors  in  general.    •  Debt  structuring  •  Asset  and  hotel  development  feasibility  studies  •  Divestures  •  Contract  nego>a>on  with  hotel  chains  and  property  owners  •  Operators,  banks,  investors  and  funds  rela>ons  •  Hotel  operator  search  and  selec>on  •  Hotel  asset  reposi>oning  •  Asset  SWOT  analysis    Hotel  asset  management    Your  company  can  leverage  our  track  record  in  asset  management  and  opera>onal  turnaround  in  EMEA  and  the  Americas.    •  Hotel  advisory  services  to  banks  and  financial  ins>tu>ons  •  Hotel  Asset  management  programmes  •  Asset  valua>ons  •  Technical  support  •  Audit  programmes  •  Divestures  consul>ng  and  management  •  Interim  hotel  property  management  
  • 4  Shared  ownership    At  PHG  we  have  rolled  out  shared  ownership  business  units  within  established  hotel  groups,  both  in  Europe  and  in  Latam.    •  Vaca>on  clubs  sales  &  marke>ng  management  programmes  •  Feasibility  of  condo-­‐hotel  models,  >meshare,  frac>onal  ownership,  private  residence  clubs,  etc.  •  Product  design  •  Sales  &  marke>ng  outsourced  services    Hotel  asset  transac6ons    We  are  a  brokerage  firm  that  is  specialised  in  adding  value  to  assets  in  a  very  pragma>c  way.  Our  goals  as  hotel  experts  are  your  goals.    •  Hotel,  resort,  leisure  parks  and  casino  transac>ons  •  Hotel  reposi>oning  •  Hotel  Investment  /  divesture  mandates  •  Hotel  management  services      Our  work  vision    The  current  climate  of  scarcity  of  financing  and  weak  consumer  demand  makes  quite  challenging  carrying  out  opera>ons  with  hotel  assets.  However,  the  stage  of  the  cycle  where  we  are  in  at  this  precise  moment  is  the  appropriate  one  to  secure  value  added  posi>ons  for  the  various  hotel  players  ac>ng  in  the  market.  PHG  puts  forward  more  than  30  years  experience  in  hotel  asset  management  and  financing  opera>ons,  investment  and  divestures  with  banks  and  investment  funds  in  EMEA,  the  Caribbean  and  North  America.  Using  a  personalised  vision,  our  partners  demonstrate  a  flexible  and  down  to  earth  focus  no  longer  available  in  larger  firms.  We  would  rather  adopt  crea>ve  approaches  to  engagements,  gebng  involved  with  our  clients,  rather  than  trea>ng  projects  in  a  more  conven>onal  and  standard  way.      
  • 6              Javier  Torres,  Partner    Prior  to  co-­‐founding  PHG  in  2009,  Javier  Torres  has  been  the  Hotel  Investment  Officer  for  Spanish  real  estate  Group  Metrovacesa  for  the  past  15  years,  par>cipa>ng  in  the  acquisi>on  and  management  of  more  than  40  hotel  proper>es  in  Spain  and  France.  Javier  has  been  responsible  for  the  roll  out  and  management  of  the  first  Holiday  Inn  franchises  in  Spain.  Metrovacesa  is  listed  in  the  Madrid  stock  exchange.    Before  joining  Metrovacesa,  Javier  has  held  a  number  of  execu>ve  posi>ons  in  a  variety  of  groups:  Chief  Opera>ng  Officer  and  Advisor  Partner  for  Dagufer,  an  advisory  company  with  clients  in  the  construc>on,  banking  and  real  estate  sectors,  Hotel  Investment  Officer  for  Riu  Hotels  &  Resorts,  Managing  Director    and  Opera>ons    Director  for  Iberotel,  a  hotel  chain  with  more  than  30  proper>es  in  Spain,  Turkey  and  Tunisia  and  Managing  Director  of  Hotelera  Dianense.  Javier  has  also  been  General  Manager  at  numerous  proper>es  for  the  hotel  chains  Sol  Meliá  and  Hotasa,    and  General  Manager  of  two  hotel  proper>es  with  a  casino.  He  has  held  creden>als  for  10  years  from  the    Na>onal  Gaming  Commission.    Javier  is  currently  responsible  for  the  Asset  Management  and  Investment  area  of  PHG,  both  at  hospitality  level  an  at  shared  ownership  level.  He  par>cipates  very  ac>vely  in  management  and  quality  control  aspects  of  the  opera>ons  deployed  by  PHG.  His  latest  achievement  has  been  to  leverage  his  banking  experience  to  launch  a  Hotel  Recovery  Services  prac>ce  oriented  towards  the  support  of  financial  ins>tu>ons  in  the  recovery  of  hotel  assets  acquired  through  mortgages.    Javier  is  a  very  respected  and  well  known  speaker  at  hotel  investment  forums  in  Spain.      
  • 6              Ivar  Yuste,  Partner    Prior  to  co-­‐founding  PHG  in  2009,  Ivar  has  held  several  business  development  roles  in  the  travel  &  hospitality  space  in  Europe,  North  of  Africa,  Middle  East,  Asia  and  La>n  America.  Most  recently,  he  was  Managing  Director  of  Corporate  Development  and  Member  of  the  Execu>ve  Commigee  at  BlueBay  Hotels  &  Resorts,  the  hospitality  division  of  the  Marsans  Group,  the  largest  tourist  conglomerate  in  Spain.  In  his  development  role,  Ivar  was  instrumental  in  the  growth  of  the  4  &  5  star  brand  BlueBay  Hotels  &  Resorts    in  the  Mediterranean  and  La>n  America  as  well  as  in  the  crea>on  of  the  vaca>on  club,  BlueBay  Vaca>on  Club  in  America  and  Europe.    Previously,  Ivar  was  Director  of  Business  Development  in  EMEA  with  RCI  (Resorts  Condominium  Interna>onal),  NorthCourse  Leisure  Real  Estate  Solu>ons  and  Hotel  Dynamics,  three  companies  under  the  Wyndham  Worldwide  umbrella.  Wyndham  Worldwide  is  the  world’s  largest  hotel  franchisor.  In  his  role  as  Director  of  Business  Development  with  RCI  in  EMEA,  Ivar  has  supervised  the  largest  resort  opera>ons  in  Europe.  He  has  also  performed  consul>ng  work  for  the  evalua>on  of  vaca>on  ownership  business  models  with  established  hotel  chains  and  real  estate  groups  in  Spain  and  France.    Ivar  has  also  worked  in  business  and  opera>ons  development  func>ons  for  companies  in  the  tourism  space  such  as  SITA,  Sabre,  Spanair  and  Con>nental  Airlines.  He  is  a  speaker  at  hospitality  events  and  is  fluent  in  French,  Spanish  and  English.  He  holds  an  MBA  from  The  University  of  Chicago  Booth  School  of  Business.  
  • PHG!HOTELS & RESORTS!PHG Hotels & ResortsLagasca, 26 – 2 D28002 MadridSpainemail: phg@phghr.comwww.phghr.com