Lexden's Voice of the Customer Boot Camp June 2012

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Lexden's Voice of the Customer boot camp is a set of proven modules which improve the efficiency and effectiveness of all aspects of customer engagement as well as unlock previously untapped marketing …

Lexden's Voice of the Customer boot camp is a set of proven modules which improve the efficiency and effectiveness of all aspects of customer engagement as well as unlock previously untapped marketing opportunities which deliver competitive.

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  • 1. A new service designed to deliver effective customer engagement
  • 2. Q. Where will Lexden add value to your customer engagement activities?For more information on how BootCamp could work for your customer engagementactivities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 3. A. We will Increase brand consideration levels significantly by making small adjustments to your customer journey experience. A. We will ensure all your communications are structured so that they engage customers to activate the revenue streams the product and pricing teams need them to. A. We can tell you what really makes your customers ‘tick’ and how to leverage this insight to steal share & increase customer loyalty levels. PLUS MUCH, MUCH MOREFor more information on how BootCamp could work for your customer engagementactivities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 4. Boot Camp provides an independent strategic marketing review & improve service.We work with you & your agencies to improve the performance ofyour customer engagement levels.For more information on how BootCamp could work for your customer engagementactivities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 5. How our clients have benefited from ‘Boot Camp’1. Stopped UK bank wasting millions | We Identified a serious customer ‘drop out’ pointcausing the slow adoption of a new technology for a top four bank. Previous salvage effortsincluded a £4m brand activation programme. Our £0.03p solution proved more successful.2. Poor acquisition results puzzle solved | Whilst reviewing the customer journey map for amajor retail bank, we identified the communications were not aligned to the commercialdrivers of the product and there appeared to be no acquisition activity in place. This had beenmasked from the business because of the way the data reporting was structured.3. Identified array of new initiatives by analysing & optimising existing customer insight| Category defining improvement to the most powerful customer segmentation in the UK.For more information on how BootCamp could work for your customer engagementactivities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 6. LEXDEN’s BOOT CAMP APPROACHFor more information on how BootCamp could work for your customer engagementactivities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 7. For more information on how BootCamp could work for your customer engagementactivities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 8. Each module unpacks to provide a recognised structure, sound methodology and reporting presentation • We can identify the untapped potential for your business from1 Customer Insight Review existing customer insight • We will ensure your Marcomms are contributing fully towards2 In-shape Communications customer engagement & the bottom line objectives • We will ensure all levels of your brand activation is effectively3 The Brand Activation Diet aligned to your business and brand objectives • We will Identify your customer’s emotional states across the4 Engagement Mapping purchase journey & show disconnect with your approach • We can interpret your customer insight can be utilised to solve5 Insight Translation strategic challenges/opportunities facing your organisation • We can identify the ‘biting point’ at which prospects will switch6 The Weak Spot Challenge from another brand to yours • We can develop an emotional driver data bank by segment7 What makes them tick? which we interpret in to usable business languageFor more information on how BootCamp could work for your Voice of Customerengagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 9. Example BootCamp output2. In-shape CommunicationsCustomer journey map output highlighting, by element & journeystage, underperformance against key drivers of business success 5. I n s i ght Tra n s l at i on Utilising existing insight to create new marketing activity supported by compelling evidence to bring it to life within the business For more information on how BootCamp could work for your Voice of Customer engagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.
  • 10. Lexden work with major brands to arrive at positioning, create propositions and improve customer engagement which their customers value.
  • 11. UNORDINARY THINKING &OUR APPROACH
  • 12. For more information on how BootCamp could work for your Voice of Customerengagement activities contact christopherbrooks@lexdengroup.com +44 7968316548.