Highlighting the importance of sustaining energy levels from start to market delivery of customer value propositions. And how Lexden's approach can help brands and the business achieve this

1. L E X D E N ’ S A P P R O A C H TO C U S TO M E R P R O P O S I T I O N S
Brilliant ideas are nothing more than an idea
without a market to shine in. So why don’t WHERE ENERGY IS CREATED & LOST
they always get to market? Because turning H
ideas into in-market proposition requires
much more. For examples Keeping energy
levels high throughout is essential to turn big
L
ideas into big realties. To be successful,
Inspired new Utilising Business Attractiveness
adopt an approach which keeps energy and thinking assets translation Assessment Do-ability
engagement high from start to finish.
HOW WE CAN HELP
At Lexden our experience and expertise is building energy to enable the development
of compelling propositions which resonate with customers motivations and
profitably leverage business and brand assets to achieve competitive advantage.
PROPOSITION
O P T I M I S AT I O N
PROPOSITION VIABILITY &
F O U N D AT I O N VA L I D AT I O N
INSIGHT MARKETING
I N T E R P R E TAT I O N A C T I VAT I O N
Our Approach: Insight Fuelled. Applied Creative Thinking.
Collaborative Working Style. Commercially Alert.
“Their method of work and fundamentally the
result demonstrated this is extremely intelligent,
progressive and creative strategic marketing”
European Banking Sector
If you are looking for improved propositions or support in bridging gaps in your own
approach, contact us to find out more about where we can add value to your business.
Lexden is a marketing strategy agency created to help brands motivate their
customers and deliver advantage from their marketing strategies.
For more information T: +44 (0)20 7490 9123 or M: +44 (0)7968 316548
christopherbrooks@lexdengroup.com or ajairanawat@lexdengroup.com Unordinary | Marketing | Strategists