Master in Market Research & Consumer BehaviorCommunication Skills II - Data VisualizationSTUDENTS’ COMPILATIONAlbert Ramir...
Exercise            Create a 5 slides presentation with            this data                                       The Imp...
 Building a great visual presentation     STUDENTS COMPILATION    1. FIRST IMPRESSION (PRESENTATION TYPE/EVOKE)    2. WHA...
Summary of insights from Students presentationsFIRST IMPRESSIONS COUNTS (PRESENTATION TYPE/EVOKE)•   Appealing. Capturing ...
Summary of insights from Students presentationsBEST PRACTICES•   Very clear presentation of data•   Connecting the data wi...
Summary of insights from Students presentationsWHAT TO AVOID•   Look unfinished•   Lot of information•   Bad order of impo...
Summary of insights from Students presentationsADDITIONAL IMPROVEMENTS1. Plan and develop your storytelling, always!2. Con...
The Impact of theWeb and Mobile onShopping Behavior
Smart-(phone) shopping 38% get information                                           48% send pictures about product      ...
Shopping decisions and mobile ads       65% of shoppers always / often           make a purchase by first              res...
3 online shopping habits…                               3 out of 4 of                             European online         ...
Did you know…                                                       …62% are up‐to‐date on                                ...
What mobile users use and want to use…      Ever     used…                            39% Locate nearby store   23% Check ...
Smart Shopping with Mobile   Devices
New Generation of Savvy Shoppers Created with the World of Internet at the tip of our fingertips…61% read                 ...
Of them, 48% use their mobileto take and/or send a picture     to a friend or family
Shopping Experience starts         and ends online                               • 71% Make                               ...
Are they outsmarting         you?LimLim Digital Advertising
Impact of Web and Mobile on    Shopping Behavior
Internet is the Preferred Source of      Information for Todays Consumer                                      ¾ of Europea...
Internet Heavily Influences            Consumer’s Purchase Decision                                74% use the71% make the...
Mobiles are Increasingly Being used asPart of the In-Store Purchasing Process                                   ¾         ...
Mobile phones are mostly being used to locate a   nearby store besides comparing prices and                ordering an ite...
Use of Internet is Increasing at Point of   Purchase through Mobile Devices                                 Nearly 5 out o...
ShoppingUse internet while at a store                                48% take/send picture about                          ...
Purchasing 65% shoppers purchase by first searching online                   61% read reviews to inform about purchase dec...
Help from Internet…                              Make final decision with the help of             75%              interne...
Online                      62%         Are up to date with news or deals         thanks to the internet
75% think that Online Advertising is part ofthe mobile experience…
WEB AND MOBILE IMPACT ONSHOPPING BEHAVIOR              Source: Yahoo Europe 2012                               Presentatio...
SHOPPER BEHAVIOR           of European            online users             visit retail           related sites           ...
“71% MAKE DECISIONSWITH HELP OF INTERNET”
MOBILE BEHAVIOR                            understand that advertising is                            part of the mobile ex...
MOBILE USAGE AND DESIRED USAGE               USAGE                DESIRED USAGE    Locate a nearby          Compare prices...
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Consumer Integrated with        Internet      Info-graphic
Europeans online users visit retail  related website every month              75%
71% of Shoppers often make a         purchase by first researching online
Furthermore, 71% make their final         decision with Of Internet
62% use theinternet while   at a store
Finally,48% take and/or send a pictureof a product/product details to
The Impact of the Web and Mobile on Shopping Behavior
Media habits          71%                                              62%     use internet while                         ...
Shopping through Internet                  75%   of European online users visit retail        related sites every month   ...
Mobile usage while shopping   62% use the internet while at a store   The importance of sharing   The power of comparison ...
Opportunities for mobile usage                                 Source: Yahoo Europe 2012
The Impact of the Web and      Mobile on Shopping                  Behavior
Before going to a store…65%      ofshoppersalways/often make apurchase by firstresearching online                      Sou...
Reviews ARE important!61% read reviews to make a purchase              decision                         Source: Yahoo Euro...
At a store…62%        usethe internetwhile at astore                    Source: Yahoo Europe 2012
Which mobile services do your consumers need…  20%               28%  Locate a nearby   Pre-order an  store             it...
The impact of the Web andMobile on shopping behaviour
The internet is competing with traditional media like TV for consumers’ attention.        Source; Yahoo!The rise of cashle...
Consumers use of mobile phones for      shopping is growing.      Consumers use or are willing to use their phones for onl...
The internet is the consumer’s consultant before making a purchase.Source of data:Yahoo!The rise of cashlessness,
62% use the internet while at a store, 48% take/send pictures of products and send to family and friends,38% get informati...
The Impact of theWeb & Mobile onShopping Behavior
Shoppers Use of the Internet in    Pre-Purchase Decisions      1st search online            Read reviews65%               ...
Shoppers Use of the Internet       at the Store                     6 out of 10                     Use it at the store   ...
Shoppers Use or Would Like to Use     Mobile Phones For …     Locate a Store Near By       • 39% have used it       • 20% ...
71% of Shoppers Maketheir Final Decision with  Help of the Internet
Internet is a Habit 62% are Up‐to‐date On News or Deals Thanks to the                     Internet                75% YES!...
Internet is Influencing                        People’s Decision Making  65%                                              ...
… and Purchasing Process62% use the                 48% take and/or send a                            picture of a product...
What do people search7%     9%      12%          22%      23%       Services ever                used mobile      39%     ...
… And the trend10% 19%  19%       20%  20%             Services would             like to use whilst       31%   shopping ...
38% to get                                         48% to be sent     information                                        t...
¾ of European                                                   online users visit                                        ...
74% use the internet        to narrow down the                 71% make their final        selection                      ...
61% read reviews to                                              inform purchase decision        62% are up‐to‐date on new...
The Impact of the Web and Mobile on Shopping Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
The impact of the Web and Mobile      on Shopping Behavior
• General facts:a) 71% use the internet while watching TVb) ¾ of European online users visit retail related   sites every ...
Ever used/Would like to use mobilephones while shopping on the street45%40%35%30%25%20%15%                               E...
Impact of the internet on in store CDM          and purchasing decisionBefore going tothe store                    • 61% r...
At the store      At the      After purchase    62% use      purchasinginternet→ 48%     decision     61% stay up to    to...
The Impact of the Web and Mobile      on Shopping Behavior
Customers using Internet while in             store      38%      62%                         Source: Yahoo Europe 2012
How does the Internet impact people’s           shopping decisions?       65%                             74%  Always / of...
Other Uses of the Internet for shoppers                                          75%                                    Of...
Uses of Mobile Phones during                      shopping        Locate a nearby store    Check Customer Reviews         ...
Master in Market Research & Consumer Behavior
The new shopping experience: Did you know that…                              Locating stores: 30%                   Checki...
Master in Market Research & Consumer Behavior
The Impact of the Web & Mobile on        Shopping Behavior“Your mobile phone is becoming your shopping partner”
Connected while shopping   62% use internet while at a store        48%                            38%take and/or send a p...
How consumers are updated              with offers?¾ of European online users visit retail related sites every month      ...
What happens when making                the decision?       74% use the internet to narrow down the selection1    65% of s...
What mobile services they would               like to be able to use ?                                  Ever Used         ...
The Impact of the Web and Mobile      on Shopping behavior
Internet and Shopping behavior            62% use internet while at store         48% take and/or send pictures of a produ...
Internet and Shopping behavior                        62% are up-to-date on news or                        deals thanks to...
Internet and Shopping behavior                      65% of shoppers       71% make their                      always/often...
Top three services ever used mobile for                  Locate a nearby store                          39%               ...
Top three services would like to be able to use        while shopping on the high street                            20%   ...
Impact of Web and Mobile on Shopping
Behavior          European online3/4       users visit retail          related sites every          month                 ...
In-store       62      %                     Use the Internet while at the store                                          ...
Engagement      Are up‐to‐date on news or deals62%      thanks to the internet      Consumers understand advertising to3/4...
Future Need4540       39                             Services Ever Used / Would Like to Use on Mobile For Shopping35      ...
A Study conducted by Yahoo!      Europe 2012How Consumers use the      Internetfor Shopping PurposesThe Impact of the Web ...
Current and Preferred Service Use of                             Mobile Phones          Ever use      ( in      percentage...
Information                                                        Search               62%                               ...
Consumer Decision                                         Making           65%                                     71%    ...
Consumers’ Internet Usage                                    in the Store                      take and/or send a picture ...
In conclusion      The use of the internet influences shopping      behavior because…                                   … ...
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Communication Skills 2
Did you know that…                 62% of              consumers are              up-to-date on              news or deals...
Did you know that…  3 out of 4  consumers  understandthat advertising is part of the   mobile experience
Did you know that…   Top 5 used mobile services whilst shopping are:Locating stores: 30%               Comparing          ...
So this is the new shopping experience:   65% of shoppers    always/often     research    online before      purchasing   ...
And at the end…71% make their final decision with the help of the internet
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
Master in Market Research & Consumer Behavior
MRCB 2013 Instituto de Empresa Data Visualization 5 Slides Exercise
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MRCB 2013 Instituto de Empresa Data Visualization 5 Slides Exercise

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Good tips to remember when building a great presentation related to market reseach. This document includes the students' compilation from the 1st edition of MRCB (Market Research Consumer Behaviour) Master at IE (Instituto de Empresa - Madrid, Spain). The exercise consisted in creating a 5 slides presentation with the same set of data for all the students.

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MRCB 2013 Instituto de Empresa Data Visualization 5 Slides Exercise

  1. 1. Master in Market Research & Consumer BehaviorCommunication Skills II - Data VisualizationSTUDENTS’ COMPILATIONAlbert Ramirezarg2@faculty.ie.eduApril 16th, 2013 school of social and behavioral sciences
  2. 2. Exercise Create a 5 slides presentation with this data The Impact of the Web and Mobile on Shopping Behavior• 62% use the internet while at a store Source: Yahoo Europe 2012 • 48% take and/or send a picture of a product/product details to a friend or family • 38% Get information about a product / service• ¾ consumers understand that advertising is part of the mobile experience• 65% of shoppers always / often make a purchase by first researching online• ¾ of European online users visit retail related sites every month• 74% use the internet to narrow down the selection• 71% make their final decision with help of the internet• 62% are up‐to‐date on news or deals thanks to the internet• 71% use the internet while watching TV• 61% read reviews to inform purchase decision Master in Market Research & Consumer Behavior
  3. 3.  Building a great visual presentation STUDENTS COMPILATION 1. FIRST IMPRESSION (PRESENTATION TYPE/EVOKE) 2. WHAT DO YOU LIKE THE MOST? 3. WHAT TO BE AVOIDED 4. ANYTHING YOU MISS/ COULD BE DONE TO IMPROVE THE IMPACT AND INSPIRATION TO THE AUDIENCE?
  4. 4. Summary of insights from Students presentationsFIRST IMPRESSIONS COUNTS (PRESENTATION TYPE/EVOKE)• Appealing. Capturing the attention. Title attraction• Great start. Great ending• Easy to read.Very simple.Clean and clear• Hierarchy of data/slides• Consistency• Nice use of colour. Nice choice of style.Sunny colors• Images relevancy to the topic/data.• Emotional images• Minimalist• Funny style. Fun colors & images• Confusing• Busy. Crowded of data/text/images• Lost of space• Story missing• Evokes to known icons (american football font, mickey mouse pie chart)• Expectations from the first slide not covered (different style) Master in Market Research & Consumer Behavior
  5. 5. Summary of insights from Students presentationsBEST PRACTICES• Very clear presentation of data• Connecting the data with lines, arrows,…• Consistency across the presentation• Dividing into (3) steps helps following the story• Drawing a path• Using people icon to represent %• Stating the data source• Using the same colour pattern across the presentation. Using colour patterns similars to the images• Using pictures related to the topic• Circle the images• Good search and choice of pictures• Distribute data/words/images taking into account geometry of the slide• Organize the slide• Using headlines in a compelling way. Talking to us• Good choice of typography (fonts)• Using colours in harmony• Create a navigation pattern to follow the presentation Master in Market Research & Consumer Behavior
  6. 6. Summary of insights from Students presentationsWHAT TO AVOID• Look unfinished• Lot of information• Bad order of importance• Saying too little (simplistic, not adding any relevant info)• Write a novel using headlines (and now, finally, so then….)• Too much text• Different figures sizes not related to the importance of each number)• Using too many different fonts across the presentation• Mixing styles• Too much highlighting (circle, font size and colour, underlined, ..) in the same slide/sentence/data• Using a) b) bullet points as a letter• Images not related with data• Replicate images, data and text to show an insights in the same slide (select)• Photos unappropiate (or without considering the effect to the audience)• Using low resolution pictures• Bad colours combination for projection• Bad colour palette• Using/abusing red colour for text without a full black background• Too many shadows for text Master in Market Research & Consumer Behavior
  7. 7. Summary of insights from Students presentationsADDITIONAL IMPROVEMENTS1. Plan and develop your storytelling, always!2. Consistency in all your headlines/titles3. Build your presentation as much engaging as possible4. Highlight key data and insights5. Match your best selection of photos/slide design with the best data/insight Master in Market Research & Consumer Behavior
  8. 8. The Impact of theWeb and Mobile onShopping Behavior
  9. 9. Smart-(phone) shopping 38% get information 48% send pictures about product to friend/family 3’500 $ 62% use internet at the storeSource: Yahoo Europe 2012
  10. 10. Shopping decisions and mobile ads 65% of shoppers always / often make a purchase by first researching online3 out of 4 consumers understand…that advertising is part of the mobile experience Source: Yahoo Europe 2012
  11. 11. 3 online shopping habits… 3 out of 4 of European online users visit retail related sites every month 71% make their final 74% use the decision with help internet to narrow down of the internet the selectionSource: Yahoo Europe 2012
  12. 12. Did you know… …62% are up‐to‐date on news or deals thanks to the internet …71% use the internet while watching TV …61% read reviews to 61% read reviews to inform purchase decision inform purchase decisionSource: Yahoo Europe 2012
  13. 13. What mobile users use and want to use… Ever used… 39% Locate nearby store 23% Check customer review Would like able to use… 31% Compare prices with other stores 31% Order an item before collecting in storeSource: Yahoo Europe 2012
  14. 14. Smart Shopping with Mobile Devices
  15. 15. New Generation of Savvy Shoppers Created with the World of Internet at the tip of our fingertips…61% read 62% reviews consumersand make use theinformed internetdecisions while at a store
  16. 16. Of them, 48% use their mobileto take and/or send a picture to a friend or family
  17. 17. Shopping Experience starts and ends online • 71% Make Final Decision with help• 74% use the from the internet to internet narrow down selection • 65% Shoppers Always start by researching online
  18. 18. Are they outsmarting you?LimLim Digital Advertising
  19. 19. Impact of Web and Mobile on Shopping Behavior
  20. 20. Internet is the Preferred Source of Information for Todays Consumer ¾ of European online users71% use internet while visit retail related sites watching TV every month 62% are up‐to‐date on news or deals thanks to the internet Common Source: Yahoo Europe 2012
  21. 21. Internet Heavily Influences Consumer’s Purchase Decision 74% use the71% make their final decision internet to narrowwith help of the internet down the selection 65% of shoppers always / often make a purchase by first researching online 61% read reviews to inform purchase decision
  22. 22. Mobiles are Increasingly Being used asPart of the In-Store Purchasing Process ¾ consumers understand that advertising is part of the mobile experience
  23. 23. Mobile phones are mostly being used to locate a nearby store besides comparing prices and ordering an item Ever Used: 39% Ever Used: Ever Used: 22% 14% Would like to be able to use: 20% Would like to Would like be able to to be able use: 31% to use: 28%To locate a nearby store To compare prices with To Order and item other stores before collecting in store
  24. 24. Use of Internet is Increasing at Point of Purchase through Mobile Devices Nearly 5 out of 10 of them (48%) take and/or send a picture of a product/product details to a friend or family Nearly 4 out of 106 out of 10 shoppers (62%) use (38%) of them use itinternet while at store to get information about a product / service
  25. 25. ShoppingUse internet while at a store 48% take/send picture about the product to their family 62% 38% get information about the product/service
  26. 26. Purchasing 65% shoppers purchase by first searching online 61% read reviews to inform about purchase decisions
  27. 27. Help from Internet… Make final decision with the help of 75% internet &Use internet to narrow selection
  28. 28. Online 62% Are up to date with news or deals thanks to the internet
  29. 29. 75% think that Online Advertising is part ofthe mobile experience…
  30. 30. WEB AND MOBILE IMPACT ONSHOPPING BEHAVIOR Source: Yahoo Europe 2012 Presentation by:
  31. 31. SHOPPER BEHAVIOR of European online users visit retail related sites every month.
  32. 32. “71% MAKE DECISIONSWITH HELP OF INTERNET”
  33. 33. MOBILE BEHAVIOR understand that advertising is part of the mobile experience. 48% 38% take and/or send a picture get information 62% of a product/product about a use the internet details to a friend or family product/service while at a store
  34. 34. MOBILE USAGE AND DESIRED USAGE USAGE DESIRED USAGE Locate a nearby Compare prices with 39% 31% store other stores Order an item Check customer 23% before collecting in 28% reviews storeCompare prices with Check customer 22% 20% other stores reviews
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  40. 40. Consumer Integrated with Internet Info-graphic
  41. 41. Europeans online users visit retail related website every month 75%
  42. 42. 71% of Shoppers often make a purchase by first researching online
  43. 43. Furthermore, 71% make their final decision with Of Internet
  44. 44. 62% use theinternet while at a store
  45. 45. Finally,48% take and/or send a pictureof a product/product details to
  46. 46. The Impact of the Web and Mobile on Shopping Behavior
  47. 47. Media habits 71% 62% use internet while are up‐to‐date watching TV thanks to the internet 75% understand that advertising is part of the mobile experience Source: Yahoo Europe 2012
  48. 48. Shopping through Internet 75% of European online users visit retail related sites every month 65% of shoppers always / often make a purchase by first researching online 74% use the internet to narrow down the selection 71% make their final decision with help of the internet 61% read reviews to inform purchase decision Source: Yahoo Europe 2012
  49. 49. Mobile usage while shopping 62% use the internet while at a store The importance of sharing The power of comparison Send pictures to Get information about48% friends or family 38% a product / service Source: Yahoo Europe 2012
  50. 50. Opportunities for mobile usage Source: Yahoo Europe 2012
  51. 51. The Impact of the Web and Mobile on Shopping Behavior
  52. 52. Before going to a store…65% ofshoppersalways/often make apurchase by firstresearching online Source: Yahoo Europe 2012
  53. 53. Reviews ARE important!61% read reviews to make a purchase decision Source: Yahoo Europe 2012
  54. 54. At a store…62% usethe internetwhile at astore Source: Yahoo Europe 2012
  55. 55. Which mobile services do your consumers need… 20% 28% Locate a nearby Pre-order an store item 20% 10% Check Get advice on customers’ products reviews 31% 19% Compare prices Use mobile coupons w/other stores and QR-codes Base: Mobile phone users Source: Yahoo! The rise of cashlessness
  56. 56. The impact of the Web andMobile on shopping behaviour
  57. 57. The internet is competing with traditional media like TV for consumers’ attention. Source; Yahoo!The rise of cashlessness.Base: Mobile internet user
  58. 58. Consumers use of mobile phones for shopping is growing. Consumers use or are willing to use their phones for online purchasing activities
  59. 59. The internet is the consumer’s consultant before making a purchase.Source of data:Yahoo!The rise of cashlessness,
  60. 60. 62% use the internet while at a store, 48% take/send pictures of products and send to family and friends,38% get information about aproduct/service
  61. 61. The Impact of theWeb & Mobile onShopping Behavior
  62. 62. Shoppers Use of the Internet in Pre-Purchase Decisions 1st search online Read reviews65% 61% online before Are up-to-date on Narrow down the62% news or deals thanks 74% selection online to the internet
  63. 63. Shoppers Use of the Internet at the Store 6 out of 10 Use it at the store 3 out of 10 Take and/or send a product picture to a friend or family 2 out of 10 Get info about a product/ service
  64. 64. Shoppers Use or Would Like to Use Mobile Phones For … Locate a Store Near By • 39% have used it • 20% would like to be able to use it Compare Prices vs. other Stores • 22% have used it • 31% would like to be able to use it Order an Item Before Collecting in Store • 14% have used it • 28% would like to be able to use it
  65. 65. 71% of Shoppers Maketheir Final Decision with Help of the Internet
  66. 66. Internet is a Habit 62% are Up‐to‐date On News or Deals Thanks to the Internet 75% YES! 25% Emm..No¾ Consumers Understand that Advertising Is Part of the Mobile Experience
  67. 67. Internet is Influencing People’s Decision Making 65% 71% 61%65% of shoppers 61% read reviews to 71% make their finalalways / often make a inform purchase decision with help ofpurchase by first decision the internetresearching online
  68. 68. … and Purchasing Process62% use the 48% take and/or send a picture of a product/productinternet while at a store details to a friend or family
  69. 69. What do people search7% 9% 12% 22% 23% Services ever used mobile 39% phones while shopping on the
  70. 70. … And the trend10% 19% 19% 20% 20% Services would like to use whilst 31% shopping on the high street
  71. 71. 38% to get 48% to be sent information to friends/family about a product 62% use the internet while at a storeThe Impact of the Web and Mobile on Shopping Behavior
  72. 72. ¾ of European online users visit retail related sites every month 65% of shoppers always / often make a purchase by first researching onlineThe Impact of the Web and Mobile on Shopping Behavior
  73. 73. 74% use the internet to narrow down the 71% make their final selection decision with help of the internetThe Impact of the Web and Mobile on Shopping Behavior
  74. 74. 61% read reviews to inform purchase decision 62% are up‐to‐date on news or deals thanks to the internetThe Impact of the Web and Mobile on Shopping Behavior
  75. 75. The Impact of the Web and Mobile on Shopping Behavior
  76. 76. Master in Market Research & Consumer Behavior
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  101. 101. The impact of the Web and Mobile on Shopping Behavior
  102. 102. • General facts:a) 71% use the internet while watching TVb) ¾ of European online users visit retail related sites every month Yahoo Europe 2012
  103. 103. Ever used/Would like to use mobilephones while shopping on the street45%40%35%30%25%20%15% Ever used10% 5% 0% Would like to be able to use Yahoo Europe 2012
  104. 104. Impact of the internet on in store CDM and purchasing decisionBefore going tothe store • 61% read• ¾ affected by reviews about advertising on products mobile • 74% use the• 65% research internet for online before a selection purchase narrowing Yahoo Europe 2012
  105. 105. At the store At the After purchase 62% use purchasinginternet→ 48% decision 61% stay up to to share date through products’ the internet on pictures and 71% use the news and deals 38% to get internet informationabout products or services. Yahoo Europe 2012
  106. 106. The Impact of the Web and Mobile on Shopping Behavior
  107. 107. Customers using Internet while in store 38% 62% Source: Yahoo Europe 2012
  108. 108. How does the Internet impact people’s shopping decisions? 65% 74% Always / often Use the internet to make a purchase narrow down theby first researching selection online 71% 61% Make their final Read reviews todecision with help inform purchase of the internet decision online
  109. 109. Other Uses of the Internet for shoppers 75% Of European online users visit retail related sites every month 75%Understand thatadvertising is part of the mobile experience
  110. 110. Uses of Mobile Phones during shopping Locate a nearby store Check Customer Reviews Scan QR codesCompare Prices with other stores Access mobile coupons
  111. 111. Master in Market Research & Consumer Behavior
  112. 112. The new shopping experience: Did you know that… Locating stores: 30% Checking Comparing prices: customer 22% Top 3 used mobile services reviews: whilst shopping    23% 71% make their final decision 65% of shoppers with the help of the internet always/often make a purchase by first researching online • 62% use the internet while at a store: • 48% take and send a picture 61% read reviews • 38% get more information to inform purchase decisions
  113. 113. Master in Market Research & Consumer Behavior
  114. 114. The Impact of the Web & Mobile on Shopping Behavior“Your mobile phone is becoming your shopping partner”
  115. 115. Connected while shopping 62% use internet while at a store 48% 38%take and/or send a picture Get information about aof a product/product details product/serviceto a friend or family
  116. 116. How consumers are updated with offers?¾ of European online users visit retail related sites every month 62% are up-to-date on news or deals thanks to the internet
  117. 117. What happens when making the decision? 74% use the internet to narrow down the selection1 65% of shoppers always/often make a purchase by first researching online2 61% read reviews to inform purchase decision3 71% make their final decision with the help of the internet
  118. 118. What mobile services they would like to be able to use ? Ever Used Would like to be able 39% 31% 28% 23% 22% 20% 20% 19% 19% 14% 12% 10% 9% 7%Locate a near by Check customers Compare proces Order an item Use an app to get Access Mobile Scannable QR store reviews with other stores before collecting advice on Coupons codes in the store products
  119. 119. The Impact of the Web and Mobile on Shopping behavior
  120. 120. Internet and Shopping behavior 62% use internet while at store 48% take and/or send pictures of a product to a friend or family 38% get information about a product/service
  121. 121. Internet and Shopping behavior 62% are up-to-date on news or deals thanks to the internet. ¾ of European online users visit related sites every month
  122. 122. Internet and Shopping behavior 65% of shoppers 71% make their always/often make a final decision purchase by first with the help of researching online the internet 61% read reviews to inform purchase 74% use the decision internet to narrow down the selection
  123. 123. Top three services ever used mobile for Locate a nearby store 39% 23% 22% Check customer reviews Compare prices with other stores
  124. 124. Top three services would like to be able to use while shopping on the high street 20% Locate a nearby store 31% 28% 28%Compare prices with other Order an item beforestores collecting in store
  125. 125. Impact of Web and Mobile on Shopping
  126. 126. Behavior European online3/4 users visit retail related sites every month Shoppers always / 65 % often make a purchase by first researching online Make their final 71 % decision with help of the internet
  127. 127. In-store 62 % Use the Internet while at the store Get information about 38 % a product / service Take and send pictures /48 % product details to a friend or family
  128. 128. Engagement Are up‐to‐date on news or deals62% thanks to the internet Consumers understand advertising to3/4 be part of the mobile experience
  129. 129. Future Need4540 39 Services Ever Used / Would Like to Use on Mobile For Shopping35 3130 2825 23 22 20 2020 19 19 Current Future15 14 12 1010 9 7 5 0 Locate nearby Check Compare Order item Use app to Access mobile Scannable QR store customer prices with before get product coupons codes reviews other stores collecting advice Source: Yahoo Europe, 2012
  130. 130. A Study conducted by Yahoo! Europe 2012How Consumers use the Internetfor Shopping PurposesThe Impact of the Web and Mobile on Shopping Behavior
  131. 131. Current and Preferred Service Use of Mobile Phones Ever use ( in percentages ) Locate a nearby store 40 30 Check customer QR codes reviews 20 10 There is a divergence 0 between Mobile coupons Compare prices consumers‘ actual and Use app for Order before desired use of advice collecting mobile phones.Base: Mobile Internet Users / Source: Yahoo! Therise of cashlessness
  132. 132. Information Search 62% 61% are up-to-date on read reviews to news or deals inform purchase thanks to the decision internet Consumers’ power is increasing as customers do not only base decisions on experts’ opinions but also on peerBase: Mobile Internet Users / Source: Yahoo! Therise of cashlessness reviews.
  133. 133. Consumer Decision Making 65% 71% of shoppers of shoppers always / make their often make a final decision purchase by with help of first the internet The Internet researching plays an online Brand B extremely Brand A Brand C important role in consumers’ decision making processes.Base: Mobile Internet Users / Source: Yahoo! Therise of cashlessness
  134. 134. Consumers’ Internet Usage in the Store take and/or send a picture of a 48% product/product details to a friend or family Shoppers like to share their shopping experiences virtually in real time with friends and family.Base: Mobile Internet Users / Source: Yahoo! Therise of cashlessness
  135. 135. In conclusion The use of the internet influences shopping behavior because… … consumers have… consumers use more evaluationthe web in many available throughdifferent ways online reviews… it has a major … of consumers’impact on desire to shareconsumers’ decision experiencesmaking
  136. 136. Master in Market Research & Consumer Behavior
  137. 137. Master in Market Research & Consumer Behavior
  138. 138. Master in Market Research & Consumer Behavior
  139. 139. Master in Market Research & Consumer Behavior
  140. 140. Master in Market Research & Consumer Behavior
  141. 141. Master in Market Research & Consumer Behavior
  142. 142. Master in Market Research & Consumer Behavior
  143. 143. Master in Market Research & Consumer Behavior
  144. 144. Master in Market Research & Consumer Behavior
  145. 145. Master in Market Research & Consumer Behavior
  146. 146. Master in Market Research & Consumer Behavior
  147. 147. Master in Market Research & Consumer Behavior
  148. 148. Master in Market Research & Consumer Behavior
  149. 149. Master in Market Research & Consumer Behavior
  150. 150. Master in Market Research & Consumer Behavior
  151. 151. Communication Skills 2
  152. 152. Did you know that… 62% of consumers are up-to-date on news or deals thanks to the internet
  153. 153. Did you know that… 3 out of 4 consumers understandthat advertising is part of the mobile experience
  154. 154. Did you know that… Top 5 used mobile services whilst shopping are:Locating stores: 30% Comparing Use an app to get prices: 22% advise: 12% Order before collecting in Checking store: 14% customer reviews: 23%
  155. 155. So this is the new shopping experience: 65% of shoppers always/often research online before purchasing • 62% use the internet while at a store: • 48% take and send a picture 61% read • 38% get more reviews to information inform purchase decisions
  156. 156. And at the end…71% make their final decision with the help of the internet
  157. 157. Master in Market Research & Consumer Behavior
  158. 158. Master in Market Research & Consumer Behavior
  159. 159. Master in Market Research & Consumer Behavior
  160. 160. Master in Market Research & Consumer Behavior
  161. 161. Master in Market Research & Consumer Behavior

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