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Shopping Inspiration
Activate your point of sale
ADICT Active Retail
                             experience, engagement, effect




   Shopper                              Shopper                             Digitalization,
   Insights,                            Marketing and                       Mobile
   Understanding                        Shopping                            Shopping and
   your Point of                        Experience                          Active Retail
   Sale
ADICT develops unique projects that activate and enhance the point of sale
using their deep knowledge about distribution, brands and consumer
behaviours. The company specializes in designing interactive and mobile
solutions to facilitate the shopping experience and trigger buying decisions.
We develop communication
 platforms
                                     Understanding the
                                     retailers needs
Using all the
                               Brand
insights of the              Positioning

                  Consumer
shopper            Shopper
                   Centric
                    Needs
We understand the Point of Sale
                           Our mission: to activate the Point of Sale




        Exposure
100
      Are we seen?
 80

                         Impression
 60

                       Do we attract?                   Sales
 40
                                                Do we persuade?
 20


  0
          Visits           Shops                      Purchases
We understand shopper dynamics
                 aware                         IMPRESS                            discover
      +                                                                           y


                          confusing                          engaging
 Browsing time




                          Facilitate the                     Education and
                              purchase                          Inspiration




                          uninspiring                           routine
                             + visibility                        Visibility of
                         & cross-selling                             Brands

  -
                                              INCENTIVE
   -u a d e
pers
                         Traffic conversion in stores (buying or just visiting)          +
                                                                                  smartness
                            Shopping behavior per category
We connect our solutions for communication
at POS with each shopping style
                                              High engagement / + time consumption

                             Inform/Inspire                                          Facilitate sales




                                                                                                        Planed purchases / + portfolio (SKU)
                                              Involvement          Confusion
Impulse purchase decisions




                                              Engagement           Complexity




                                                Semi-              Automatic
                                                Impulsive
                                                  Sign posting     Visibility of
                                                    + Visibility   brands

                                              Low engagement / - time consumption
We understand shopper marketing

•1.0 Information (communication of existence
benefits and brand values of a product)

                                  AWARE
•2.0 ‘Engagement’ (emotional)
           Emotions influence
          purchasing decisions
                                 PERSUADE

•3.0 Inspiration to act
        (unconscious action
        drive)            ACT
We know the relevant touch points




          Bulletin     Billboards           Radio                Television   internet
          Columns      Projections          Advertising Panels   Bluetooth    Mall

          Visual Art   Touch screens                             Promotion    Parking
                                            Consumer             events
          Floor Ads    In-store Promotion   Stoppers             Guerrilla    Alarms
Driving




                                                                 marketing
of Sale
ROI at
 Point




          Doors        Ramps                Shopping wagons      Cashiers     Local Mall




                                       Connecting and Causing impact
We incorporate new retail trends


The Point of Sale moves into an
                emotional area


                                     Improved design of shopping areas, themed
                                                   New impacts and sensations
                                                             New POS materials
                                New ways of communicating with the consumers
                                                                Social shopping
              The brand is the connection between the consumer and the shopper
                                   Ubiquitous information through digitalisation



                              Creating a memorable experience
With a unique approach to shopping experience


    Marketing                          Trade Marketing

    Brands                                    Retailers

    Consumers                                 Shopper

    Consumption occasion              Shopping mission

    Communication                           Promotion

    Emotions                                Rationality



          The approach of shopping experience
                necessarily touches both worlds
Incorporating new media adapted to the
dynamics of the point of sale and the shopper




                                     Interactive Solutions ADICT
Developping shopper and retail mobile apps
 We adapt to each retailer scenario, understanding the technology as a service
 for the shopping experience and the business objectives of each brand and retailer


Nos adaptamos al escenario de cada retailer, entendiendo la tecnología al servicio
de la experiencia de compra y los objetivos comerciales de cada enseña
 MOBILE SHOPPING STRATEGY                               PROJECT INSIGHT & IDEA CONCEPT
  Simplifying the“shopping experience”                   Usability adapted to mobile screens
                                                         Barcode Readers
  One click approach, express & speed-,
                                                         Geolocation indoor / outdoor
  channel-consistent, attractive design
                                                         Push Notification
  and usability , useful and relevant to the shopper.
                                                         M-payment
                                                         AR Augmented Reality




                                                          TRANSLATING MOBILE FEATURES
                                                               AND ENGAGEMENT INTRO
                                                                       TRANSACTIONS
We measure the results of our actions
We incorporate effective communication metrics, traffic and sales, and we use innovative
market research to discover relevant shopper insights




 ADICT Active Retail´s
 deployments
 incorporate the value of
 proper management of
 data traffic
 measurements from
                                    Knowledge Management
 different shopping areas
                                    • POS metrics identification
 (shop windows, special
                                    • Definition of variables to be measured
 sales area) an their
                                    • Audit-Relationship between different devices / data
 application in the POS
                                    • Design and optimization of dashboard
 activation.


                                    Point Of Sale Activation
                                    • Design model of communication effectiveness POS
                                    • Establishment of test scenarios
                                    • Analysis of POS communication campaigns
                                    • Additional studies ISR (eyecam, neuro, videoetno, ...
Digital
                           Shopping




               Shopper
               Marketing


                                   Shopping
                                  Experience




                                 o
We provide best partnersapproach quality of
We work together with the
                          360 in order to ensure the
our delivery
Retail Design partners
Media Event Partners


Experience
Experiences can create emotional
connections
with consumers who do engage
with the brand




                                                                  World leader in Spectacular
                                                                  Presence Marketing

                                                                                   Two-way
                                                                                   communication, in
                                                                                   which the use of new
                                                                                    technologies
                                                                                   and their proper
                                                                                   understanding play a
                                                                                    key role



Convergence                        Actions that allow a high degree of
                                   segmentation, while having a large
                                   impact in media and networks
                                                                         Interactivity
Outdoor Media partners
Outdoor
   The road to the
        POS



                         Generate attention and reflection
                         on the trip to the Point of Sale.

                         The way to communicate is part of the message!
Interactive Retail Solutions partners
m-commerce / m-shopping partners


                            Environment

                            Retail



                            Design

                            Marketing



                            Social

                            Local
We have a clear Mission:
                         Activate the Point of Sale



Atract potential shoppers to the Point

of Sale

Inspire the shopper at the Point of

Sale

              A clear mission increases your sales
                              Do not miss potential revenues and the
                              opportunity to increase customer’s loyalty
Best New Company
                                                                 Awards 2011




                Experts in retail, digital & shopper marketing




                                                            e info@adict-ar.es
                                                            ph +34 935 572 352
ESADECREAPOLIS                                              m +34 616 444 706
Suite B13                                                        Skype ADict-ar
Av.Torreblanca, 57                                            Twitter ADICT_AR
08172 Sant Cugat del Vallès, Barcelona                          www.adict-ar.es

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ADICT Active Retail Solutions 2011 English Version

  • 2. ADICT Active Retail experience, engagement, effect Shopper Shopper Digitalization, Insights, Marketing and Mobile Understanding Shopping Shopping and your Point of Experience Active Retail Sale ADICT develops unique projects that activate and enhance the point of sale using their deep knowledge about distribution, brands and consumer behaviours. The company specializes in designing interactive and mobile solutions to facilitate the shopping experience and trigger buying decisions.
  • 3. We develop communication platforms Understanding the retailers needs Using all the Brand insights of the Positioning Consumer shopper Shopper Centric Needs
  • 4. We understand the Point of Sale Our mission: to activate the Point of Sale Exposure 100 Are we seen? 80 Impression 60 Do we attract? Sales 40 Do we persuade? 20 0 Visits Shops Purchases
  • 5. We understand shopper dynamics aware IMPRESS discover + y confusing engaging Browsing time Facilitate the Education and purchase Inspiration uninspiring routine + visibility Visibility of & cross-selling Brands - INCENTIVE -u a d e pers Traffic conversion in stores (buying or just visiting) + smartness Shopping behavior per category
  • 6. We connect our solutions for communication at POS with each shopping style High engagement / + time consumption Inform/Inspire Facilitate sales Planed purchases / + portfolio (SKU) Involvement Confusion Impulse purchase decisions Engagement Complexity Semi- Automatic Impulsive Sign posting Visibility of + Visibility brands Low engagement / - time consumption
  • 7. We understand shopper marketing •1.0 Information (communication of existence benefits and brand values of a product) AWARE •2.0 ‘Engagement’ (emotional) Emotions influence purchasing decisions PERSUADE •3.0 Inspiration to act (unconscious action drive) ACT
  • 8. We know the relevant touch points Bulletin Billboards Radio Television internet Columns Projections Advertising Panels Bluetooth Mall Visual Art Touch screens Promotion Parking Consumer events Floor Ads In-store Promotion Stoppers Guerrilla Alarms Driving marketing of Sale ROI at Point Doors Ramps Shopping wagons Cashiers Local Mall Connecting and Causing impact
  • 9. We incorporate new retail trends The Point of Sale moves into an emotional area Improved design of shopping areas, themed New impacts and sensations New POS materials New ways of communicating with the consumers Social shopping The brand is the connection between the consumer and the shopper Ubiquitous information through digitalisation Creating a memorable experience
  • 10. With a unique approach to shopping experience Marketing Trade Marketing Brands Retailers Consumers Shopper Consumption occasion Shopping mission Communication Promotion Emotions Rationality The approach of shopping experience necessarily touches both worlds
  • 11. Incorporating new media adapted to the dynamics of the point of sale and the shopper Interactive Solutions ADICT
  • 12. Developping shopper and retail mobile apps We adapt to each retailer scenario, understanding the technology as a service for the shopping experience and the business objectives of each brand and retailer Nos adaptamos al escenario de cada retailer, entendiendo la tecnología al servicio de la experiencia de compra y los objetivos comerciales de cada enseña MOBILE SHOPPING STRATEGY PROJECT INSIGHT & IDEA CONCEPT Simplifying the“shopping experience” Usability adapted to mobile screens Barcode Readers One click approach, express & speed-, Geolocation indoor / outdoor channel-consistent, attractive design Push Notification and usability , useful and relevant to the shopper. M-payment AR Augmented Reality TRANSLATING MOBILE FEATURES AND ENGAGEMENT INTRO TRANSACTIONS
  • 13. We measure the results of our actions We incorporate effective communication metrics, traffic and sales, and we use innovative market research to discover relevant shopper insights ADICT Active Retail´s deployments incorporate the value of proper management of data traffic measurements from Knowledge Management different shopping areas • POS metrics identification (shop windows, special • Definition of variables to be measured sales area) an their • Audit-Relationship between different devices / data application in the POS • Design and optimization of dashboard activation. Point Of Sale Activation • Design model of communication effectiveness POS • Establishment of test scenarios • Analysis of POS communication campaigns • Additional studies ISR (eyecam, neuro, videoetno, ...
  • 14. Digital Shopping Shopper Marketing Shopping Experience o We provide best partnersapproach quality of We work together with the 360 in order to ensure the our delivery
  • 16. Media Event Partners Experience Experiences can create emotional connections with consumers who do engage with the brand World leader in Spectacular Presence Marketing Two-way communication, in which the use of new technologies and their proper understanding play a key role Convergence Actions that allow a high degree of segmentation, while having a large impact in media and networks Interactivity
  • 17. Outdoor Media partners Outdoor The road to the POS Generate attention and reflection on the trip to the Point of Sale. The way to communicate is part of the message!
  • 19. m-commerce / m-shopping partners Environment Retail Design Marketing Social Local
  • 20. We have a clear Mission: Activate the Point of Sale Atract potential shoppers to the Point of Sale Inspire the shopper at the Point of Sale A clear mission increases your sales Do not miss potential revenues and the opportunity to increase customer’s loyalty
  • 21. Best New Company Awards 2011 Experts in retail, digital & shopper marketing e info@adict-ar.es ph +34 935 572 352 ESADECREAPOLIS m +34 616 444 706 Suite B13 Skype ADict-ar Av.Torreblanca, 57 Twitter ADICT_AR 08172 Sant Cugat del Vallès, Barcelona www.adict-ar.es