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  • 1. Didier Stricker Constantin ThiopoulosGerman Research Center of Artificial Intelligence DFKI
  • 2. Mission Market leader in B2C apparel market places Provide an innovative through the use of business model that advanced technologies attracts both designers enabling virtual try-on and buyersand customised clothing
  • 3. Mass CustomisationTo Succeed with Mass Customised Clothing and Apparel Products:  Empower Your Customers With Design Assistance  Focus On Fit Before Style  Create A Concise And Simple Configurator(Forrester Research, July 5, 2011 - Its Time For Mass-Customized Clothing And Apparel Products -Product Strategists Must Overcome Three Challenges To Succeedhttp://www.forrester.com/rb/Research/time_for_mass-customized_clothing_and_apparel_products/q/id/59006/t/2)
  • 4. Market trends Google launches http://blink.boutiques.com/ Amazon buys http://www.zappos.com/ and buyvip.com eBay launches lookbook for fashion
  • 5. Technology trends 13 Mio. Kinect already available Competitor offer products as well, e.g. Xtion! 3D graphics for web is now available (special download, drivers or Java are not required!)
  • 6. DFKI Technology 1: 3D body scanning @ home Low cost 3D scanning solution for small shops and even at home!  Full 3D body-scanning with a single Time of Flight (ToF) or Kinect camera  Automatic extraction of body measures out of the 3D model  3D shape and appearance (colored 3D model) of the customer! 3D scanning with a single camera is a unique technology
  • 7. DFKI Technology 2: online configurator - generating virtual clothes from designs The user chooses a given design and interactively configure and personalize it  Size adjustment  Color and pattern  2D and 3D viewer for interactive design (configuration) and sizing of the clothes
  • 8. DFKI Technology 3: Virtual try-on Shopping experience and style selection  Real-time visualization of clothes onto the body  Natural interaction with the mirror for choosing the cloth out of the catalogue  Saving of snapshots of the prefered clothes – link to social networks, or send the image per mail  Online purchase with the correct (measured!) size and personal design
  • 9. Market place Designer evaluation Designer delivers to the customer Body measures to designer Place order(s) Exchange on-line with friends Virtual try-on, selected items in virtual wardrobe 3D TOF body scanner extracts body measures The configurator generates virtual clothesDesigner imports desings, exported from a CAD system
  • 10. Business model World-wide market place Revenue sharing with Designers Virtual wardrobe can be shared on-line with friends and over mobile app Body scan enables full customisation and exact try-on Evaluation of performance of designers
  • 11. Benefits Anyone can be a designer Designers need to produce clothes AFTER they have been ordered Possibility of highy customisable clothes The user can select an item after exact try-on Management of virtual wardrobe Anywhere-anywhen try-on (web&mobile) No need for retail Low return rates Second opinion by friends
  • 12. Monetisation Revenue sharing with designers: 70% designer, 30% market place Revenue sharing with ASP design systems Advertisement: Presentation of new collections Fashion trend reports
  • 13. Market SizeOnline retail sale (Forrester) US: 2010 $172.9 Billion, 2014 $248,7 Billion EU: 2010 $93 Billion, 2014 $156 Billion Computer, apparel and consumer electronics 44% in 2010, 53% in 2014
  • 14. Main Competitors http://fits.me/ size has to be given by the user, shirt shown on a virtual model http://www.zugara.com/augmented- reality/e-commerce no body scan, not exact fitting
  • 15. Other competitors Customization, personalization und online design:  http://www.blanklabel.com/  http://www.fashionplaytes.com/  http://www.jhilburn.com/  http://vastrm.com/  http://www.youtailor.eu  http://www.hemdwerk.com
  • 16. Competive Advantages Body Virtual social customised Market scan try-on placefitsme no no no yes nozugara no yes yes no nomywardrobe yes yes yes yes yes
  • 17. Marketing Strategy Involve designers to create content Quality control of designers Promote to users through social networks Consider kinnect app store Provide support and designers evaluation
  • 18. State of development Body scan technology:  3D body scanning with Kinect is available Virtual try-on  2D overlay available  3D virtual try-on is under-development Generation of virtual clothes from designs  Partial solution for simple patterns  Re-design of the user-interface and re-definition of user requirement for online use is necessary!
  • 19. ContactConstantin ThiopoulosMobile: +49-163-4828591constantinthiopoulos@gmail.com