Team Food Compass
Hypothesis  Restaurants will require customer profileinformation and statistical data to participate          and/or share...
Online SurveysWe posed this hypothesis to approximately 19     respondents via an online survey.                          ...
Team Food Compass
78.9% (15/19) respondents to a survey indicated that they  would be open to sharing their profile information withrestaura...
21.1% were opposed to any information sharing. This dataindicates that there exists market acceptance for a system  where ...
10.5% of respondents agreed to share profile informationif it results in speeding up of orders. This is attractive to ther...
26.3% of respondents agreed to share profile information in exchange for promotions and incentives. Restaurants   regularl...
26.3% of respondents agreed to share their dietary restrictions with the restaurant. This has mutual benefits    for both ...
Overview The survey results validate the hypothesis that customerprofile data will be available as an incentive for restau...
SummaryHypothesis Validated.                        Team Food Compass
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Food compass slideshare #4 survey results (restaurant involvement)

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Restaurants will require customer profile information and statistical data to participate and/or share menu data.

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Food compass slideshare #4 survey results (restaurant involvement)

  1. 1. Team Food Compass
  2. 2. Hypothesis Restaurants will require customer profileinformation and statistical data to participate and/or share menu data. Team Food Compass
  3. 3. Online SurveysWe posed this hypothesis to approximately 19 respondents via an online survey. Team Food Compass
  4. 4. Team Food Compass
  5. 5. 78.9% (15/19) respondents to a survey indicated that they would be open to sharing their profile information withrestaurants and businesses, based on certain limitations or preconditions. Team Food Compass
  6. 6. 21.1% were opposed to any information sharing. This dataindicates that there exists market acceptance for a system where customer referrals and access to customer data (directly authorized by the customers) will drive restaurants and business owners to participate in providing input to enhance customer needs. Team Food Compass
  7. 7. 10.5% of respondents agreed to share profile informationif it results in speeding up of orders. This is attractive to therestaurant as it can help streamline their workflow to allow faster service. For example, having access to information on dietary restrictions can help restaurants pre-processorders from the moment the customer indicates they have "checked in" at the restaurant. Team Food Compass
  8. 8. 26.3% of respondents agreed to share profile information in exchange for promotions and incentives. Restaurants regularly offer meal discounts and special offers, andhaving access to direct customer data based on incentivesallows the restaurant to target specific demographics, and qualitatively measure the impact of such promotions on sales. It may also help businesses offer special incentives to regular customers that are valued for their repeat business. Team Food Compass
  9. 9. 26.3% of respondents agreed to share their dietary restrictions with the restaurant. This has mutual benefits for both the customer as well as the restaurant -- the customer gets an assurance that the restaurant is able to accommodate their requests, while the restaurant has direct access to previously unavailable data that can helpthem streamline their workflows related to specific dietary restrictions, and/or expand their menu offerings to better accommodate clients that they were previously unable to service. These dietary restrictions include food allergies, vegan/vegetarian or religion-restricted diets, and medical dietary restrictions. Team Food Compass
  10. 10. Overview The survey results validate the hypothesis that customerprofile data will be available as an incentive for restaurants to participate and share menu data. Team Food Compass
  11. 11. SummaryHypothesis Validated. Team Food Compass

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