HypothesisDeals and coupons are an essential part of the Food Compass solution. Team Food Compass
Online Surveys We posed this hypothesis to approximately 40respondents via two separate online surveys and tested it via a few face-to-face interviews. Team Food Compass
Findings: Offering coupons is good for attracting users, given dealsmust be good (obviously) and UI must be neat n clean.
Findings: Coupons will also help restaurants with lowerratings to improve their quality or to survive.
When it comes to interacting with the Food Compass app at arestaurant (to capture user data), 15/31 respondents indicatedthat they’d want an incentive (ie. coupon/deal) to do so.
Overview Based on the limited research, the Food Compass could benefit from the inclusion of deals/coupons, especially when it comes to incentivizing users tointeract with the Food Compass (for data collection). Team Food Compass