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  • 1. Team Food Compass
  • 2. HypothesisDeals and coupons are an essential part of the Food Compass solution. Team Food Compass
  • 3. Online Surveys We posed this hypothesis to approximately 40respondents via two separate online surveys and tested it via a few face-to-face interviews. Team Food Compass
  • 4. Findings: Offering coupons is good for attracting users, given dealsmust be good (obviously) and UI must be neat n clean.
  • 5. Findings: Coupons will also help restaurants with lowerratings to improve their quality or to survive.
  • 6. When it comes to interacting with the Food Compass app at arestaurant (to capture user data), 15/31 respondents indicatedthat they’d want an incentive (ie. coupon/deal) to do so.
  • 7. Overview Based on the limited research, the Food Compass could benefit from the inclusion of deals/coupons, especially when it comes to incentivizing users tointeract with the Food Compass (for data collection). Team Food Compass
  • 8. SummaryHypothesis Validated. Team Food Compass