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Food compass slideshare #1 survey results (personal preferences)

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Hypothesis: Users want a service that helps them find foods nearby based on personal preferences …

Hypothesis: Users want a service that helps them find foods nearby based on personal preferences
(ie. food allergies, dietetic needs).

Published in: Technology, Business

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  • 1. Team Food Compass
  • 2. HypothesisUsers want a service that helps them find foods nearby based on personal preferences (ie. food allergies, dietetic needs). Team Food Compass
  • 3. Online SurveysWe posed this hypothesis to 49 respondents via two separate online surveys. Team Food Compass
  • 4. Locally grown was the top food preference choice whensearching for foods. Organic, food type (ie. Chinese), andLow sugar followed close behind.
  • 5. When searching for food, price, restaurant type, andlocation were the top 3 priorities.
  • 6. When it comes to other features, making a reservation andgetting directions (a great tie-in to the “compass” name)topped the list.
  • 7. Other considerations specified include: food and diet, celebritychef restaurants, food and wine magazine awardwinners, James Beard chef winners and ethnic cuisines.
  • 8. 7/19 use a mobile app “almost every time they eat out.”
  • 9. Promotions and incentives received a majority response (14out of 19).Distance does not appear to be a significant factor, althoughthis may be skewed by the limited responses received throughthe survey.
  • 10. Food allergies top the list, with low-sugar diet restrictionscoming in a close second with 8/19 respondents selectingthis option.
  • 11. 15/19 respondents are willing to share their foodpreferences with the restaurant where they’ll be dining.
  • 12. Additional Analysis:Dietary restrictions and concerns are not a significant primary factor;however the survey results indicate that when combined with social sharingoptions, respondents are more likely to submit their dietary preferences inexchange for faster response times, and/or restaurant incentives or specialaccommodations.Therefore, dietary restrictions form a valid secondary factor for biasingsearch results (based on custom user profiles, but not necessarily as asearch criterion). Team Food Compass
  • 13. SummaryHypothesis Validated. Team Food Compass