Sales Improvement Strategies

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  • 1. Sales Improvement Strategies Turning Incoming Calls into Sales and Profits
  • 2.
    • A positive and sufficiently energetic attitude can result or assist in:
      • Retaining a customer’s interest throughout the call
      • A customer calling you back
      • Earning trust
      • Better call control
      • Overall positive customer experience regardless of whether a sale is concluded or not.
    • Remember, we are here for them, and not the other way around.
    BE POSITIVE AND ENTHUSIASTIC ABOUT THE PRODUCTS AND SERVICES THAT WE OFFER. Sales Improvement Strategies
  • 3.
    • Always look for an angle to make a sale.
    • Lay down all options on the table, if necessary , so that the customer can make a better and more intelligent decision to purchase our products.
    • Never assume that you know what the customer will or will not buy.
    • Example: Customer calls in regarding the
    • price of an upgrade. Never say, “Sorry, that
    • pricing is only available for new customers,” and
    • then try to get rid of the customer.
    FOCUS ON WHAT YOU CAN DO FOR THE CUSTOMER INSTEAD OF WHAT YOU CAN’T. Sales Improvement Strategies
  • 4.
    • Too many times a customer is unsure what to buy,
    • and the rep says “Check out our website
    • and call me back later when you decide.”
    • Ask the customer what he/she wants and offer two or three models that fit the bill.
    • Try to keep it simple: don’t give the customer too many recommendations.
    • The more options you give them, the more likely they will say, “I have to think it over and let me call you back.”
    YOU ARE HERE TO MAKE RECOMMENDATIONS. Sales Improvement Strategies
  • 5.
    • Energy is contagious , whether positive or
    • Negative , within the office or with the customers. It
    • doesn’t matter whether you’re on the phone or not,
    • customers can feel you !
    • It takes this self-awareness to help get the
    • customer excited about buying from us. It’s another
    • reason why we have flashy colorful ads, not just to
    • catch the eye but to create excitement and to
    • entice.
    • This same upbeat energy should continue as we tlak
    • with our customers.
    A SMILE GOES A LONG WAY. Sales Improvement Strategies
  • 6.
    • Whether the sale is concluded or not, it is always a good practice to ask for referrals.
    • Follow up with your referrals.
    • A good or positive customer experience will naturally lead to more referrals to Letstalk.com
    ALWAYS ASK THE CUSTOMER FOR REFERRALS. Sales Improvement Strategies
  • 7.
    • I’d like to acknowledge the following Sales Supervisors, without whose ideas
    • this presentation would not have been made possible:
    • Jess Critendon
    • Jon Barton
    • Johnny Allen
    • Wendy Wilson
    • Thank you for all your wonderful ideas!
    Acknowledgment: Sales Improvement Strategies Greg Consulta Instructional Design Specialist