0
Ci is a sustainability marketing consultancy
                            and think tank established in 2003.

            ...
How we work.




                                    Kierstin De West and Ci for Pecha Kucha,
                            ...
Who we work for




                                    Kierstin De West and Ci for Pecha Kucha,
                         ...
Kierstin De West and Ci for Pecha Kucha,
                                JOURNEY AND INSPIRATION IN THE NEW MATH.        4...
Kierstin De West and Ci for Pecha Kucha,
                                JOURNEY AND INSPIRATION IN THE NEW MATH.        5...
Kierstin De West and Ci for Pecha Kucha,
                                JOURNEY AND INSPIRATION IN THE NEW MATH.        6...
The Beginning: circa 1999




                                    HERSHEY
MADISON AVE                         TWIZZLERS
  ...
The Beginning



                                                                       MORE + UNNECESSARY

COMMUNICATIONS...
The Beginning




            (HELP! + SO NOW WHAT?)
                                                                     ...
The Beginning




PAYING THE RENT + STILL LOVE BARNEYS                                                 MORE
              ...
The Beginning




                                                        (OPTIMISM +NAIVETE)
ENTREPRENEURSHIP =
         ...
The Beginning




            POSSIBILITY + BELIEF + BUSINESS AS A LEVER
Ci =
                 FIVE YEARS
   ENTREPRENEURS...
Driven By




                                    Kierstin De West and Ci for Pecha Kucha,
                               ...
We’re experiencing a cultural shift.
      It’s not just the pendulum changing direction.
             The pendulum is cha...
Driven + Inspired By


                                                                  CONSIDERATION + ACTIONS +IMPACT

...
Driven + Inspired By




AUTHENTICITY = INSIDE VOICE + OUTSIDE VOICE




                                     Kierstin De ...
Driven + Inspired By




INTEGRITY = (AGREEMENT + HANDSHAKE) - LAWYERS




                                    Kierstin De...
Driven and Inspired By




                            5                                35
        CURIOSITY + CURIOSITY  ...
Driven and Inspired By




EXPERIENCE = (TEACHERS + MISTAKES + LESSONS)
                            X
                    ...
Driven and Inspired by

                          CHANGING THE EQUATION




                          www.morenewmath.com
...
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Pecha Kucha Kd Final

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Presenting at Pecha Kucha last Fall was one of my favourite speaking gigs ever. Normally I get asked to speak on sustainability + strategy stuff in the vein of consumers insight, innovation, defining a brand\'s sustainability story etc.
For Pecha Kucha, it was simply: what\'s your story? what drives and inspires you? I riffed off my friend, NYC based artist Craig Damrauer\'s The New Math: Equations For Living.

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Transcript of "Pecha Kucha Kd Final"

  1. 1. Ci is a sustainability marketing consultancy and think tank established in 2003. We look through the lens of sustainability to uncover opportunities that deliver on business priorities. Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 1 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  2. 2. How we work. Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 2 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  3. 3. Who we work for Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 3 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  4. 4. Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 4 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  5. 5. Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 5 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  6. 6. Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 6 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  7. 7. The Beginning: circa 1999 HERSHEY MADISON AVE TWIZZLERS x KIT KAT + KIDS = DILEMMA NYC REESES Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 7 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  8. 8. The Beginning MORE + UNNECESSARY COMMUNICATIONS SELLING STRATEGIST + JUNK TO KIDS = PUSHER PROFIT Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 8 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  9. 9. The Beginning (HELP! + SO NOW WHAT?) = Ci PERSONAL + PROFESSIONAL COMMITMENT TO SUSTAINABILITY Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 9 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  10. 10. The Beginning PAYING THE RENT + STILL LOVE BARNEYS MORE = FEAR + PROCRASTINATION PUSH (ING) Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 10 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  11. 11. The Beginning (OPTIMISM +NAIVETE) ENTREPRENEURSHIP = LINE OF CREDIT Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 11 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  12. 12. The Beginning POSSIBILITY + BELIEF + BUSINESS AS A LEVER Ci = FIVE YEARS ENTREPRENEURSHIP x STRONG FINGERNAILS Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 12 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  13. 13. Driven By Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 13 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  14. 14. We’re experiencing a cultural shift. It’s not just the pendulum changing direction. The pendulum is changing shape. “We’re living in the American Dream and we’re drowning in it. Marketing has done a great job and it’s getting better” Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 14 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  15. 15. Driven + Inspired By CONSIDERATION + ACTIONS +IMPACT ANYTHING x COMMITMENT POSSIBILITY = NOTHING Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 15 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  16. 16. Driven + Inspired By AUTHENTICITY = INSIDE VOICE + OUTSIDE VOICE Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 16 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  17. 17. Driven + Inspired By INTEGRITY = (AGREEMENT + HANDSHAKE) - LAWYERS Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 17 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  18. 18. Driven and Inspired By 5 35 CURIOSITY + CURIOSITY = CAREER Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 18 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  19. 19. Driven and Inspired By EXPERIENCE = (TEACHERS + MISTAKES + LESSONS) X GINKO BILOBA Kierstin De West and Ci for Pecha Kucha, JOURNEY AND INSPIRATION IN THE NEW MATH. 19 Vancouver, October 2008 THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER
  20. 20. Driven and Inspired by CHANGING THE EQUATION www.morenewmath.com www.itshappening.org Kierstin De West and Ci for Pecha Kucha, Vancouver, October 2008 www.assortedbitsofwisdom.com JOURNEY AND INSPIRATION IN THE NEW MATH. THE NEW MATH IS BY ARTIST AND WRITER CRAIG DAMRAUER 20
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