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7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal
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7 Lessons Learned in Hacking the Facebook Platform from @ankurnagpal

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7 Favorite Growth Hacks from @ankurnagpal. Find more at learn.growhack.com

7 Favorite Growth Hacks from @ankurnagpal. Find more at learn.growhack.com

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  • 1. Hacking the Facebook Platform: My 7 Favorite Growth Hacks
  • 2. A talk by @ankurnagpal
  • 3. I built everything you probably hated on the Facebook platform.
  • 4. Here are my seven favorite hacks.
  • 5. Want to hear my video analysis for $1? Click this screen and use the code “SLIDESHAREONE” Learn
  • 6. Let’s get started.
  • 7. 1" Friends with Benefits
  • 8. How many Facebook friends do you have?
  • 9. How many Facebook friends do you care about?
  • 10. Yet most friend inviters sort friends alphabetically
  • 11. We can do better
  • 12. We can sort by proximity of friendship (most number of common photo tags, profile interaction, NOT number of mutual friends)
  • 13. Or the target demographic for your product?
  • 14. Or by the smartphone they use? (A beer if you figure this out)
  • 15. How well does it work?
  • 16. Increased the percentage of invitations accepted 3x by targeting gifts only to friends with lots of shared photos.
  • 17. Isn’t that easier (and less spammy) than getting people to send 3x as many requests?
  • 18. 2" Artificial Scarcity
  • 19. Want to increase the value of anything?
  • 20. Want to increase the value of anything? Make it scarce.
  • 21. Send All Your Friends a Hug!
  • 22. Send All Your Friends a Hug! vs. You Can Send 12 More Hugs Today.
  • 23. What if they still don’t believe you?
  • 24. Progress bar it.
  • 25. You have sent 75% of your available gifts for the day.
  • 26. Making the number of friend invites scarce led to more invites being sent.
  • 27. What else can artificial scarcity be applied to? (other than economic monopolies)
  • 28. You can only spend $10 today.
  • 29. You have spent 75% of your budget today.
  • 30. The best (and fucked up) part?
  • 31. You do not have to enforce the limit.
  • 32. OMG I FOUND A GLITCH THE GAME LETS ME SPEND ALL MY MONEY
  • 33. Want to hear my video analysis for $1? Click this screen and use the code “SLIDESHAREONE” Learn
  • 34. 3" You
  • 35. This works on platforms that have a profile page and home page that aggregates profile updates.
  • 36. My Profile: Before Ankur sent Jamie a flying kiss. Send a Flying Kiss
  • 37. My Ex GFs Newsfeed: Before Ankur sent Jamie a flying kiss. Send a Flying Kiss
  • 38. Replace the target with “you” and let the human ego do the rest.
  • 39. My Profile: After Ankur sent you a flying kiss. Send a Flying Kiss
  • 40. My Ex GFs Newsfeed: After Ankur sent you a flying kiss. Send a Flying Kiss
  • 41. Inability to understand social media + The human ego =
  • 42. 4" Multiple Points of Entry
  • 43. The Story of Brainfall
  • 44. “Brainfall Personality Quizzes” was the first quiz app on Facebook.... and they had better content.
  • 45. Yet we had 10x the traffic that Brainfall did in a matter of days. Why?
  • 46. We broke our quizzes into their own independent applications.
  • 47. Examples: How Good a Lover Are You? What Color Are You? Dr. Phil’s Personality Test* * Hello lawyers, No affiliation with Dr. Phil
  • 48. Not just personality quizzes.
  • 49. Free Gifts versus Send Your Friends a Hug Send Your Friends Bible Verses Send Your Friends Diwali Cracker*
  • 50. Works even better on mobile because of search-based discovery.
  • 51. TV Show Quote Game versus Seinfeld Quote Trivia Game Family Guy Quote Game Breaking Bad TV Show Quotes
  • 52. 5" Now With UserGenerated Content
  • 53. Multiple points of entry is super powerful but tedious to maintain.
  • 54. Solution: Have users generate your multiple points of entry.
  • 55. Example: Udemy
  • 56. Example: Meetup.com
  • 57. Example: CrowdTilt
  • 58. Now back to silly Facebook gifts.
  • 59. My Solution: Gift Application Creator.
  • 60. Each user could create an independent gift application with no more than a gift name and image.
  • 61. Results: +10,000+ applications created + More traffic than Linkedin, New York Times and Yelp for a month. + Viral applications that I would not have dreamt about.
  • 62. The most popular applications were an unidentifiable Russian word, friendship bracelets, blessings from God and flaming bags of poop.
  • 63. The downside?
  • 64. The downside? Penises.
  • 65. The downside? Penises. Lots of penises.
  • 66. 6" A Pac-Man Story
  • 67. Everyone in growth talks about the importance of data.
  • 68. Test. Measure. Optimize. Rinse. Repeat.
  • 69. Except data no longer distinguishes you from the competition. Everyone measures everything.
  • 70. The Data Trap: A tendency to optimize towards the local maxima.
  • 71. Solution: Try weird shit. Often.
  • 72. After getting bored of optimizing feed stories, I decided to reward whoever brought in the most new people to my Pac-Man game....
  • 73. Turns out gamers LOVED the idea of a $2,000 replica Pac-Man machine:
  • 74. Result Thousands of new users.
  • 75. Result Top two users ended up in an adbuying battle against their referral link.
  • 76. Takeaway Replicating this probably won’t work. Trying crazy shit will... sometimes.
  • 77. 7" The Blacklist of Doom
  • 78. OH: Don’t worry about your competition.
  • 79. Sadly That does NOT apply to growth. Growth channels saturate.
  • 80. My 30-Minute Solution Find the Facebook user ID of 2-3 employees at every company you are concerned about.
  • 81. Step 2 Add them to a “blacklist”
  • 82. Now follow the pseudocode: If (Current User is a Friend of Anyone on the Blacklist) <hide growth feature>
  • 83. BOOM. Thousands of potential competitors blocked.
  • 84. Want to get video analysis of this deck for $1? Click this screen and use the code “SLIDESHAREONE” Learn
  • 85. Talk to me @ankurnagpal

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