Truths and Lies of Online Marketing for Lawyers
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Truths and Lies of Online Marketing for Lawyers

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This is the preso that Leigh, Gyi and myself delivered to the Massachusetts LOMAP Super Marketing Conference in June, 2014.

This is the preso that Leigh, Gyi and myself delivered to the Massachusetts LOMAP Super Marketing Conference in June, 2014.

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Truths and Lies of Online Marketing for Lawyers Truths and Lies of Online Marketing for Lawyers Presentation Transcript

  • ABSOLUTE TRUTHS AND OUTRAGEOUS LIES OF ONLINE MARKETING Leah McMillan, Avvo Gyi Tsakalakis, AttorneySync Conrad Saam, Mockingbird
  • WEBSITES
  • Websites are Expensive
  • It’s Okay to Rent Your Website
  • Only Legal Content Belongs on Your Website or Blog
  • Your Phone Number Should Be in the Header
  • WordPress is the ONLY Website Platform
  • Your Headshot Can Impact Your Business
  • Your Site Must Be Mobile Optimized
  • Best Gavel Wins
  • Books in Your Headshot Make People Want to Hire You
  • People Hate Slow Websites
  • SOCIAL MEDIA
  • What You Do Online Doesn’t “Count”
  • People “Like” Your Law Firm
  • Reviews Don’t Matter say online reviews impact their decisions
  • Clients Don’t Want to be Asked for a Review 74% 10% 8% 8% Sure, It’s the norm Okay, but is a little strange No, not appropriate Depends
  • You Should Ignore a Negative Review 74% 10% 8% 8% Sure, It’s the norm Okay, but is a little strange No, not appropriate Depends
  • Social Media Helps SEO . . . And improve your search engine rankings with social media marketing from LexisNexis.”
  • SEO
  • Measure SEO Success by Ranking
  • Ranking for 10 Keywords = Winning "Every single day 15 percent of the questions people ask of Google are questions we've never seen before." - John Wiley (lead designer for Google Search)
  • Black Hat Doesn’t Work
  • Using Call Tracking Numbers Will Kill Your Google Organic Ranking
  • More Domains = More Business
  • Getting (Good) Links is Really Hard
  • If You Merely Write, They Will Come
  • You Have to Blog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog blogblogblogblogblogblogblogblogblogblogblog
  • Content is King
  • EVERYTHING ELSE
  • PPC Advertising is Expensive
  • No One Uses Bing
  • I Can’t Be in the Media… HARO (help a reporter out)
  • The Early Bird Gets the Client Leads convert 22 times more often when contact is made in 5 minutes or less
  • The Early Bird Gets the Client Redux Top 3 Factors in Hiring a Lawyer: 1.Responsiveness (92% rate it “Very Important”) 2.Track record (80%) 3.Respect in the legal community (67%) 4.Cost (65%)
  • People Value Confidence over Compassion in their Attorney
  • Great Service Matters to Marketing
  • EXTRA SPECIAL SUPER SECRET BONUS SLIDE . . .
  • . . . THE MOST ONLY IMPORTANT METRIC YOU NEED TO KNOW . . .
  • . . . BUT LESS THAN 0.1% OF LAW FIRMS DO THIS CORRECTLY . . .
  • . . . BUT IT WILL MAKE YOU AS EFFECTIVE AS GYI, CONRAD & LEIGH PUT TOGETHER . . .
  • Cost per Client by Channel $0 $200 $400 $600 $800 $1,000 $1,200 Avvo FindLaw Adwords SEO $340 $650 $1,100 $158