USING SEO TO MAKE YOUR PHONE
RING
LeighMcMillan, Avvo
Conrad Saam, Mockingbird
TRAFFIC MEASUREMENT
Are People Finding You Online?
Tool: analytics.google.com
Are People Finding You Online?
Are People Finding You Online?
# of Sessions in last 30 days ___________
What is the Traffic Trend?
What is the Traffic Trend?
Tools: analytics.google.com and
moz.com/google-algorithm-change
Is Your Traffic Going Up and to...
SEO
Authority
Pages
On page?
How Authoritative is Your Site?
Tool: opensiteexplorer.com
LOCAL SEO
Does Google Know Where You Are?
Tool: Moz.com/local/search
# of Different Addresses/Businesses
___________
Do Your Customers Like You?
# of Reviews on Google Local _________
# of Reviews on Yelp ___________
# of Reviews on Avvo _...
ON PAGE SEO
On Page Elements
• Title Tags
• H1’s
• Meta Description
TECHNOLOGY
Do You Have Any
Major Technical Problems?
Tool: webmasters.google.com
How Many Errors Do You Have? ___________
IS ANY OF THIS EFFECTIVE?
Is Your Site Attracting Prospects?
Tool: analytics.google.com
Are You Getting Phone Calls?
Tool: ignite.avvo.com
NON SEO TIPS THAT I COULDN’T
IGNORE
The 5 Minute Rule
PPC Advertising Math
$100 ad spend
$2 maximum CPC
=
50 Clicks
2% conversation rate:
Cost per Customer: $100
The Magic Slide
$0
$200
$400
$600
$800
$1,000
$1,200
Avvo FindLaw Adwords SEO
$340
$650
$1,100
$158
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Using SEO to Make Your Pone Ring

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Presentation I did for the Boston Bar Association - highly tactical and makes use of free and easy to use tools. Leigh McMillan from Avvo and I also presented a modified version of this during the Mass LOMAP SuperMarketing Conference.

Published in: Marketing, Technology, Business
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  • Using SEO to Make Your Pone Ring

    1. 1. USING SEO TO MAKE YOUR PHONE RING LeighMcMillan, Avvo Conrad Saam, Mockingbird
    2. 2. TRAFFIC MEASUREMENT
    3. 3. Are People Finding You Online? Tool: analytics.google.com
    4. 4. Are People Finding You Online?
    5. 5. Are People Finding You Online? # of Sessions in last 30 days ___________
    6. 6. What is the Traffic Trend?
    7. 7. What is the Traffic Trend? Tools: analytics.google.com and moz.com/google-algorithm-change Is Your Traffic Going Up and to the Right? ___________
    8. 8. SEO Authority Pages On page?
    9. 9. How Authoritative is Your Site? Tool: opensiteexplorer.com
    10. 10. LOCAL SEO
    11. 11. Does Google Know Where You Are? Tool: Moz.com/local/search # of Different Addresses/Businesses ___________
    12. 12. Do Your Customers Like You? # of Reviews on Google Local _________ # of Reviews on Yelp ___________ # of Reviews on Avvo _______ # of Reviews on Bing Local
    13. 13. ON PAGE SEO
    14. 14. On Page Elements • Title Tags • H1’s • Meta Description
    15. 15. TECHNOLOGY
    16. 16. Do You Have Any Major Technical Problems? Tool: webmasters.google.com How Many Errors Do You Have? ___________
    17. 17. IS ANY OF THIS EFFECTIVE?
    18. 18. Is Your Site Attracting Prospects? Tool: analytics.google.com
    19. 19. Are You Getting Phone Calls? Tool: ignite.avvo.com
    20. 20. NON SEO TIPS THAT I COULDN’T IGNORE
    21. 21. The 5 Minute Rule
    22. 22. PPC Advertising Math $100 ad spend $2 maximum CPC = 50 Clicks 2% conversation rate: Cost per Customer: $100
    23. 23. The Magic Slide $0 $200 $400 $600 $800 $1,000 $1,200 Avvo FindLaw Adwords SEO $340 $650 $1,100 $158

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