Using SEO to Make Your Pone Ring
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Using SEO to Make Your Pone Ring

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Presentation I did for the Boston Bar Association - highly tactical and makes use of free and easy to use tools. Leigh McMillan from Avvo and I also presented a modified version of this during the ...

Presentation I did for the Boston Bar Association - highly tactical and makes use of free and easy to use tools. Leigh McMillan from Avvo and I also presented a modified version of this during the Mass LOMAP SuperMarketing Conference.

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Using SEO to Make Your Pone Ring Using SEO to Make Your Pone Ring Presentation Transcript

  • USING SEO TO MAKE YOUR PHONE RING LeighMcMillan, Avvo Conrad Saam, Mockingbird
  • TRAFFIC MEASUREMENT
  • Are People Finding You Online? Tool: analytics.google.com
  • Are People Finding You Online?
  • Are People Finding You Online? # of Sessions in last 30 days ___________
  • What is the Traffic Trend?
  • What is the Traffic Trend? Tools: analytics.google.com and moz.com/google-algorithm-change Is Your Traffic Going Up and to the Right? ___________
  • SEO Authority Pages On page?
  • How Authoritative is Your Site? Tool: opensiteexplorer.com
  • LOCAL SEO
  • Does Google Know Where You Are? Tool: Moz.com/local/search # of Different Addresses/Businesses ___________
  • Do Your Customers Like You? # of Reviews on Google Local _________ # of Reviews on Yelp ___________ # of Reviews on Avvo _______ # of Reviews on Bing Local
  • ON PAGE SEO
  • On Page Elements • Title Tags • H1’s • Meta Description
  • TECHNOLOGY
  • Do You Have Any Major Technical Problems? Tool: webmasters.google.com How Many Errors Do You Have? ___________
  • IS ANY OF THIS EFFECTIVE?
  • Is Your Site Attracting Prospects? Tool: analytics.google.com
  • Are You Getting Phone Calls? Tool: ignite.avvo.com
  • NON SEO TIPS THAT I COULDN’T IGNORE
  • The 5 Minute Rule
  • PPC Advertising Math $100 ad spend $2 maximum CPC = 50 Clicks 2% conversation rate: Cost per Customer: $100
  • The Magic Slide $0 $200 $400 $600 $800 $1,000 $1,200 Avvo FindLaw Adwords SEO $340 $650 $1,100 $158