Media Coverage Of Crises Faced By Higher Education

1. Background
“ If there was a better, more effective, or in fact any other way of visiting some penalty befitting their participation upon the little Eichmanns inhabiting the sterile sanctuary of the twin towers, I’d really be interested in hearing about it.”

2. Background
"Before and after the shootings at Virginia Tech, the Education Department made more room for disclosures of student information, but the new regulations go further. They strike the 'strict construction' standard that, in existing regulations, had defined an emergency. Under the new rules, colleges may disclose information about someone 'if there is an articulable and significant threat to the health or safety of the student or other individuals'"

3. Background
"Two tales of Mr. Summers’ short-lived tenure as president emerge. One is of a brash, imperious leader who ran roughshod over the nation’s most-lauded faculty and got what he deserved…. The other is a tale of how a small group of professors, feeling threatened by the president’s hard questions, conspired to force him out.”

4. Background
The allegations led to the indictments of three players, who are white, and “ultimately exposed prosecutorial misconduct, a rush to judgment, and simmering tensions of class, race, privilege, and gender.”

Media Coverage of Crises Faced by Post-Secondary Institutions Bob Conrad

Chapter 1
Business
sales of a product
customer relationship management
brand development
product development
shareholder relations
H.E.
degree attainment
research productivity
athletic achievement
student development
service and outreach
shared governance
academic freedom

Chapter 1
Crisis:
"state of uncertainty resulting from an event that disrupts an organization’s normal activities"
-Ho & Hallahan, 2004

Chapter 2
Crisis Communications Research
Organizational response strategies
How news media frame crises
How audiences perceive crisis events
Emerging trends in crisis reponses

Chapter 2, Responses
Nonexistent
Distance
Ingratiation
Mortification
Suffering
Ingratiation and mortification are most common and help build organizational reputation.
Also important
Consistent messaging
Legal versus PR (legal is more common)
Mixed strategies

Chapter 2, responses
Conclusions
Effectiveness of PR v. legal strategies
Consistency
Media type
Strategies employed by crisis type

Chapter 2, media
Media bias
Eyewitness fallacy
User/mis-use of stats
Confirmation bias
Misperception of risk
Misinterpretation of regression
Illusory correlation
Attribution errors

Chapter 2, media
Framing
Human interest
Conflict
Morality
Economic
Attribution of responsibility
Who is responsible? Depends on who's on top!

Chapter 2, audiences
Influences
Direct experience
Use of logic
Cultural values
Cognitive dissonance

Unlike the lower animals, whose cognitive powers have always been relatively deficient, we have created our own deficiency by constructing a radically more complex world. The consequence of our new deficiency is the same as that of the animals’ long-standing one: when making a decision, we will less frequently engage in a fully considered analysis of the total situation. In a response to this “paralysis of analysis,” we will revert increasingly to a focus on a single, usually reliable feature of the situation.
- Cialdini

Other variables
Leadership style
Blame
Reputation
Severity

Chapter 2, next
1. Emerging trends (new media & tech.)
2. H.E. crisis research

Media Coverage Of Crises Faced By Higher Education

by Conrad Communications on Jan 13, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 16

Statistics

Media Coverage Of Crises Faced By Higher Education — Presentation Transcript