F.Irl.Blogging Presentation July1st

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Notes on slide 1

First Question I should try answer isWhat is a Blog

One of the most NBcharacterisitics of a Blog is that CONTENT IS KINGYou need to keep content fresh

Here are some Facts you should know

We are no longer in the age of talking at or to people, we need to communicate with

As far as I am concerned YesIt could and maybe should even take over from your website (more on that later)Why should you start a blog

Why should you…..It’s a relevant way to speak to supportersIts an authentic way to engage, its written how you speakIts vibrant, or at least it should be vibrant by being fresh (remember Content is King)It is Real communication, it is 2 wayYou cant hide behind it, its totally transparent, your comments will let you know whatBy doing these things you will Build TrustYou will be more human so you will build relationshipsYou start to be more donor focussedSo many arent doing it, it can allow Be Remarkable in your fieldMost importantly……….

Most importantlyIt’s the futureNot just the future in terms of technology but think about who your organisations future donors are and where they are communicatiingEG Michael Jackson

But having said Yes you should start a Blog….here is the warning

Make sure you have the timeMake sure you have the people

Make the commitmentRead other blogsComment on other blogsRespond to CommentsRemember its 2 way, its new communicationPost regularlyBe RelevantHave dialogue

So you have decided to start a Blog…what do you do.

Well go take a look at one of these, the two most popular Free Sites.Wordpress which I useOr BloggerTake a look at them, play around with them

So then you need to work out what you are going to talk aboutMy advice is

Talk about youMore importantly talk about what it is you (your organisation) doesHow you are making a differenceHow your donor is helping you make a difference

Anyone…..maybe not everyone?CEO should and couldDir of Fundraising should a couldDir of ServicesFront line staffUsers…..know this they a lot of them are already blogging about you or their experiences with you, engage themYour fundraisers (I got a mail yesterday about someone who is doing a challenge, wouldn’t it have been cool if he linked me to a blog where I can read about his training…think powerade campaign)

Heres one for the smaller organisations….Jessicas Trust is a 1 or 2 man band in the UK

So is Bullying UK

This isnt actually being written by IAA but by a mum who has children with Autism about her experiences but also about what the charity is doing.3rd party blogging is a great way to get started. Anyone here from Down Syndrome Ireland? Here is one for you

Contact Downs Dad Nick MCGivneyCopywriting blogging about being a dad to a child with Downs Syndrome. Its great stuff

Today Im here to speak to you in my capacity as a Blog

And on the right you will see links and towards the bottom there is a Blog Roll that is a great resource of some great blogsI want to finish with 2 guys who know more about most things than I do and here is what Seth Godin and Tom Peters have to say about blogging

There is some diagreement but I think yes you canHere is a great example from McCann Erickson in Dublin who have switched off their website in place of this BlogStaff and Senior Managers post about their clients, work and also about things they likeYou can see too that they have all the usual linksThat’s only a small example of blogs. There are a lot of Blogs that arent charity blogs but are in the Non profit world so if yougo to

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F.Irl.Blogging Presentation July1st - Presentation Transcript

BLOGGING
Conor Byrne
July 1st 2009
What is a Blog?
An online Journal
Commentary
Field of Expertise
Made up of Articles (called Posts)
Easily Accessed
Talking with - Not At
CONTENT IS KING
200 Million Blogs!
73%
of active online users
have read a Blog
45%
have started their own
This is NOT a
fad
It is a SHIFT in how we COMMUNICATE
It’s a 2 way conversation
SHOULD
YOU START A BLOG
Authentic Conversation
Be Relevant
Real Communication
Vibrant
Builds Trust
Transparent
Builds Relationships
Tell Your Story
Donor Focussed
FREE!
Remarkable
THE FUTURE
Who Are your Future Donors
Where are they now?
GOVERNMENTHEALTHWARNING
Make the Commitment
Post Regularly
Read Comments
Respond to comments
Read other Blogs
Comment on other Blogs
Be Relevant
TALK ABOUT WHAT YOU KNOW
Your Organisation
Donors Impact
Don’t use organisation speak!
WHO DOES THE TALKING?
- CEO (could and should)
- Director of Fundraising
- Director of Services
- Front Line Staff
- Service users (they are already)
- Fundraisers
Small Can = Blogging too
External blogger
For more examples…..
www.conorbyrne.wordpress.com
Can we ditch our Website?
YouTube: Let’s Hear it for the Blog, Seth Godin & Tom Peters
www.conorbyrne.wordpress.com
conorsfundraisingblog@gmail.com
http://twitter.com/conorbyrne
http://www.linkedin.com/in/conorbyrne
THANKS