Your SlideShare is downloading. ×
0
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Beyond thelogo
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Beyond thelogo

379

Published on

You need to get beyond your logo to realise your full potential

You need to get beyond your logo to realise your full potential

Published in: Business, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
379
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • We are all conscious of our logos and brands, but maybe sometimes not for the right reasons
  • SO what is a brand
    In the early days of brands it was to instill confidence
    So no matter where you went if you saw a bottle of Heinz Ketchup you knew that it was going to be good
    Quality now is the base line
  • A logo is like a first name, it's an identifier
  • People are Gut based
    They base things on their gut instincts
  • About your product/service/organisation
  • How do you create that Gut Feeling in people
  • Campaigning leads to a constantly changing story
    People arent sure what to think of you
    You don’t really have a brand
    You have no loyalty
  • O2 are committing
    They are committing to enhance my life, and with an iphone they do that
    Give me a good service and their phones work
    They have set a standard, do they always hit the mark….NO, but they are committed to get there
  • Nike want you to be victorious
  • Building your brand on core principles that never change
  • A Raving Fan isnt just a customer (donor) who is satisifed and content with how they have been treated. 
    No they are so excited about the way you treat them that they want to tell stories about you, become a part of your sales force
  • Tell Stories
    Don’t try to be all things to all people
    Focus
    Stand for Something
  • They were just selling Juice
    Technically taking on the big guys (soft drinks)
    They focussed on healthy and green
    Their market place was at a music festival
    They raised the bar
    They put messages on their bottles like “If you are a bit bored why not call the Banana Phone”
    They deeply believe in things, They know who they are
    The new trick is not to have a trick, its to be honest

    They communicate their values

  • Transcript

    • 1. BEYOND THE LOGO
    • 2. What is a Brand ?
    • 3. lets talk about what a brand is NOT
    • 4. its NOT just a Product a Logo an Identity
    • 5. A Great Product Isn’t a Great Brand
    • 6. A Great Brand Isn’t a Great Product
    • 7. “…It’s a gut feeling a person has about a product, service or organisation.” Marty Neumeier, author ,The Brand Gap
    • 8. Why a Gut feeling?
    • 9. Brands are defined by people People are EMOTIONAL & INTUITIVE
    • 10. Its NOT what YOU say it is ITS WHAT SAY IT IS THEY
    • 11. the world’s foremost nutrition, health and wellness company
    • 12. Campaigning Committing
    • 13. Changing your core brand message to fit what you think people need or want to hear CAMPAIGNING IS
    • 14. Marketing for the short term CAMPAIGNING IS
    • 15. COMMITTING IS Building your brand on core principles that never change
    • 16. 1. Coherent Brand Ideas & Expereiences over time 2. Marketing for long term growth 3. Creates Brand Loyalty
    • 17. You will make/raise more money if People understand who you are and what you stand for
    • 18. Know what you are Define it Understand what others say you are
    • 19. Joe Saxton, nfp Synergy
    • 20. Tap into emotions
    • 21. Create Tribes
    • 22. CREATE RAVING FANS Ken Blanchard & Sheldon Bowles Raving Fans.
    • 23. Be consistent
    • 24. COLA?
    • 25. make people believe there is no subsitute Be Charismatic
    • 26. Detergants
    • 27. Chocolate
    • 28. Be Relevant & Be Focussed
    • 29. Art of Positioning
    • 30. Build Trust
    • 31. Do things worth talking about
    • 32. Raise the bar in your marketplace
    • 33. Personality Costs Nothing
    • 34. “ Working with what you’d call a “preferred partner” is a great way to drastically increase your brand’s exposure for no cost” Brand Torrent Blog Preferred Partners
    • 35. Its not what you say that matters ITS WHAT YOU DO
    • 36. A service company that happens to sell________ shoes and handbags and clothing and eyewear and watches and accessories and eventually anything and everything
    • 37. 2000 1.6 million dollars 2008 1 BILLION DOLLARS
    • 38. “This is my second order. For the second time you have gone above and beyond the call of duty. I can hardly wait until I need more shoes, I will be back.”
    • 39. Your success is determined by the public perception
    • 40. Understand who you are THEN be better
    • 41. For ways to be talked about be different engage
    • 42. “…take the time and money and effort you'd put into an expensive logo and put them into creating a product and experience and story that people remember instead.” Seth Godin

    ×