1. Production nameWe chose this for a production name as it is catchy and easily remembered. Thisname also has connotations of horror. This image would appeal to our targetaudience as when looking for a horror film this would be the font theyd associatewith it. We chose to have these fonts as they link the audiences mind to horror,along with the colour and design having connotations of it.Hellhound specialise in making horror films with a low budget. We went withthese when making our film because they are perfect and will give us the correctfunding to make our film.
2. Our USP (Unique Selling Point)Our unique selling point is it’s a new horror film that appeals to people from theage 15-25.
3. Target AudienceWe chose our target audience to be people of the age 15-25, because this isthe age with the most disposable income, the most free time, and also thepeople who go to the cinema most often. Because of this our characters arein the same age group and position, helping the audience to relate and beinvolved with the film and its characters.Our questionnaire shows that the connotation that is most associated withthe horror genre. The scariest thing is unpredictability and the unknown, andon average they visit the cinema a couple times a month.
4. SynopsisFirstly we see the victim sprinting down the road that leads to a graveyard.The audience is left puzzled as they do not know who is chasing him or whathe’s running from yet. He is breathing heavily and keeps looking backwardsto see what is behind him. Because he is not looking where he is going hetrips over and falls to the ground. He gets to his feet and the silhouette ofthe killer dashes across the camera, at this point the audience has the ideathat he is being chased and running from someone in particular, it’s alsoshows that this antagonist is superior to the victim because he can outwithim quickly. The victim utters “I think I lost him” there’s dramatic irony atthis point because we know that he hasn’t got away and is still vulnerable.Then the screen goes black and we hear the sounds of bones cracking. Afterthis, we see the murderer dragging the corpse away from the murder sceneand dumping him behind a hut. Next, we jump to a red room with pictures ofother people on the walls, the murderer laughs and crosses of his latestvictim.
5. Typical Horror CharactersThe Hero – More than often a masculine character with a heavy build, very rare to find afemale as the main hero. Although they are the hero, there are not many horror films wherethe hero wins, but he is however brave, and the person who goes after the murdered after akilling, and often never returning.The Victim - There is almost no horror film without a female victim, as they are oftenportrayed as being vulnerable and in need of protection. They are usually young, blonde andattractive helping to appeal to a wider male audience. She is often portrayed to be stupid andannoying, one of the characters the audience actually want to be killed. This character helps tobuild up suspense, as her behaviour often puts them on edge, when she jumps they jump,even if it unnecessary.The Non-Believer - This character can be of either sex, but is more often shown as male. Theyare represented as cocky and relaxed, which leads the other characters to think they are over-reacting and nothing is happening, which more than often makes them the first to be killed.Once this person is killed, the audience will panic, as the voice of reason and disbelief has nowgone, leaving both the remaining characters and the audience in a frantic state.The Hysterical Character – Usually female. This is the character that more than often wantsto play it safe, and stay as a group and in a building that they are probably already in. Othercharacters will attempt to move her but more than often fail. This will result in her being killed,or all the characters being killed one by one, but either way she dies. The effect this characterhas on the audience is a suspense being created as her hysterics reflect on to the audience.
6. Typical Horror Characters The ‘Monster’ Antagonist - Can take many forms of antagonist such as Serial Killer, Zombie, Ghost, Monster or have Demonic Possession. If they are human they will often have a mask on or some kind of deformity, making it close to impossible to identify them. Wearing a mask also plays on the fear of the unknown. No matter what injuries they seem to receive, they can always seemingly recover from it and get back up, even if its something as serious as stabbing, giving it an idea of inhuman. Any other type of killer plays on the fear of the unknown, and as there isnt any solid proof they do not exist it scares the audience about what they do not know. The Loved Up Couple - Male and female couples, never any same sex couples. They are usually away from the group, together. Dont notice the killer as they seemingly are oblivious, and are so wrapped up with each other they dont see the killer coming at them. They frustrate the audience putting them on the edge of there seat.
7. Characters in our filmThe VictimWe chose our victim to be weak and scared and inferior to the villain, he is ascared looking teenager who the audience feel close and most relatethemselves to, partly because he is the only person in the sequence, but alsohe is the same age as the main target, so the audience feel as if they too arebeing targeted.
8. Characters in our filmThe Villain the villain is unknown, this plays strongly on the fear, as in our surveys thefear of the unknown was the most common answer for ‘what is the scariestpart of a horror film’. The idea of not being able to see the killer is a goodway to build suspense as in each individual audience member, it could beanyone or anything.
9. LocationThis would be a good location for a horror film to bepartly set as its connotations are typical horror film. It is asecluded area with trees, and no seemingly way out. Itbeing an Alleyway also has connotations of horror as aDark Alleyway is a common phrase for somewhere thatyou do not want to be or go, as it will certainly bedangerous.This would also be a good location for a horror film asit seem quite enclosed and has connotations ofhorror. The connotations of a Graveyard, are typicalhorror, the links they have to horror are things such aswalking dead etc.