LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

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Presentation by Conor O'Neill, CEO of LouderVoice, on the benefits of on-site customer reviews for hotels at the Hotel Website Marketing Event in Dublin on 24/11/09.

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LouderVoice at the Hotel Website Marketing Event Nov 24th 2009

  1. 1. Using customer reviews to grow your business www.loudervoice.com/business Conor O'Neill, CEO
  2. 2. Problem <ul><li>Businesses need every competitive advantage </li></ul><ul><li>Online on-site sales must be maximised </li></ul><ul><li>70%+ people research online before purchase </li></ul><ul><li>Customer reviews now a must-have </li></ul>
  3. 3. Customer Reviews <ul><li>Reviews connects businesses to their customers </li></ul><ul><li>Proven method of growing sales </li></ul><ul><li>Turns one-way marketing into two-way conversation </li></ul><ul><li>Increases brand trust </li></ul><ul><li>You can leverage Mobile and Social Media </li></ul><ul><li>They can strongly help Search Engine Optimisation (SEO) </li></ul><ul><li>Industry Stats </li></ul><ul><li>Mistergooddeals Conversions +40% Time on-site +24% </li></ul><ul><li>Zales jewellery: Conversions +38.7% Products with more than five reviews +101% </li></ul><ul><li>Figleaves.com: Conversions +12.5% Products with 20+ reviews +83.85% </li></ul><ul><li>Kiddicare: Sales doubled </li></ul>
  4. 4. On-Site Reviews (Writing)
  5. 5. On-Site Reviews (Reading)
  6. 6. Facebook & Twitter – Your Customers as Evangelists
  7. 7. Android & SMS Reviews – Feedback on the go <ul><li>Retail/Hospitality </li></ul><ul><li>Shops, clubs, bar </li></ul><ul><li>Events </li></ul><ul><li>Immediate feedback </li></ul><ul><li>Customer engagement </li></ul><ul><li>Marketing tool </li></ul><ul><li>Brand differentiator </li></ul><ul><li>Google presence </li></ul>
  8. 8. Search Engine Optimisation (SEO)
  9. 9. Implementation <ul><li>You must demand </li></ul><ul><ul><li>Simple </li></ul></ul><ul><ul><li>Quick </li></ul></ul><ul><ul><li>Doable by agencies/web-hosts/web-devs </li></ul></ul><ul><ul><li>SaaS, not software to buy </li></ul></ul><ul><ul><li>You own the reviews </li></ul></ul><ul><ul><li>Transparent pricing structure </li></ul></ul><ul><ul><li>30-day contracts </li></ul></ul><ul><ul><li>Statistics </li></ul></ul>
  10. 10. Try It Yourself or View Demo <ul><li>http://business.loudervoice.com/try-it/ </li></ul><ul><li>http://www.screentoaster.com/watch/stVEtSQUVLQFFWSVpbWFNR </li></ul>
  11. 11. Review Flow 1
  12. 12. Review Flow 2
  13. 13. Review Flow 3
  14. 14. Review Flow 4
  15. 15. Review Flow 5
  16. 16. Review Flow 6
  17. 17. Summary <ul><li>Reviews are transforming e-commerce in Europe and USA. </li></ul><ul><li>Grow sales on-site </li></ul><ul><li>Reduce costs </li></ul><ul><li>Drive up Organic Search </li></ul><ul><li>Drive down PPC Spend </li></ul><ul><li>Conversations are already happening about you online, it’s time to benefit directly from them. </li></ul>
  18. 18. Questions?
  19. 19. Contact Conor O’Neill, CEO +353-23-8878257 +353-87-9790297 [email_address] Skype/GTalk: loudervoice Twitter: loudervoice http://www.loudervoice.com/business

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