Profit Through PR 2.0 Dialogue
for healthcare marketers
E-mail kelley@kc-health.com
Web www.kc-health.com
Blog www.womenswellth.com
Cell 203-856-3732

Who We’re About
What We Are
KC Healthcare Communications LLC is a
strategic healthcare and wellness consulting
firm with a passion for meeting client’s business
objectives through highly targeted, strategically
sound PR & marketing initiatives.
We accomplish this with programs that spark
dialogue and inspire action.
Our success comes with tangible business results
that connect you to your customers and
influencers.

Core team:
insights. strategy. connections.
Kelley Connors, Healthcare Marketer & Marie Lemerise, Consumer Insights
Social Media Innovator Expert
Healthcare public relations and Marie conducts fieldwork and
marketing pro with 20 years of analysis. Intrigued by why people do
pharma, wellness and consumer what they do, Marie enjoys the hunt
health experience. Directly tapped for ever-new insights and solutions. She
into the women’s market – radio show has applied innovation to the practice
host, and health blogger. She has of market research for 20 years for
created PR programs for major national companies.
pharmaceutical companies and non-
Marie is President of the tapestry
profit health associations and
group.
organizations.

PR vs Publicity
“Most PR firms do publicity, not PR.
Publicity is the act of getting ink. Publicity is getting
unpaid media to pay attention, write you up, point
to you, run a picture, make a commotion.
Sometimes publicity is helpful, and good publicity is
always good for your ego.”
But it's not PR.
PR is the strategic crafting of your story. It's the
focused examination of your interactions and
tactics and products and pricing that, when
combined, determine what and how people talk
about you.”
– Seth Godin, Author, Community-Builder

Capabilities in Every Healthcare Sector
Consumer
Ethical Pharma
Health
Bioscience,
Diagnostics
Biopharma
Medical Devices Women’s Health
Healthcare
Wellness
Associations

Our Difference:
Our Insight-led Initiatives Target Precisely …
Insights from customers, prospects
and influencers/media
Conversation analytics via web
Development of conversation &
message strategy for brand
E-PR and marketing plan
development and execution
w/web 2.0 tools
Ongoing evaluation & monitoring
…to drive value, visibility and revenue for your brand.

PR 2.0:
Facilitates Visibility & Dialogue for Sales

Our Signature PR 2.0 Tools
•Insight-driven discussions & town hall forums
http://www.youtube.com/kelleyconnors
•Audio Podcasts, Virally-marketed
www.blogtalkradio.com/realwomenonhealth
•Blogs for Business
www.womenswellth.com
www.realwomenonhealth.com
•Educational Partnerships
www.nosmokingroom.org
•Social media & on-line community building workshops and seminars

*Summer Special 2009
Call Us for a one-on-one PR Consultation on
“Profit Through PR 2.0 Dialogue”
E-mail kelley@kc-health.com
Web www.kc-health.com
Blog www.womenswellth.com
Cell 203-856-3732