Scheduling

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Scheduling

  1. 1. Scheduling<br />
  2. 2. Schedule<br />The pattern in which media programs are arranged and presented to the audience<br />
  3. 3. 1. What are the 5 segments TV programs are split into?<br /><ul><li>Breakfast
  4. 4. Lunchtime/Daytime
  5. 5. Children’s TV
  6. 6. Primetime
  7. 7. Post Watershed</li></li></ul><li>2. Who are the target audiences for each segment?<br />Breakfast – Working middle age people & young children<br />Lunchtime/Daytime – Older & retired people, the unemployed and students<br />Children’s TV – Young children<br />Primetime – Families & teens<br />Post Watershed – Teens & young adults<br />
  8. 8. 3. What are the most popular genres in these segments?<br />Kid’s shows<br />Reality TV<br />Comedy, sit-coms<br />Dramas<br />Soaps<br />Game shows<br />
  9. 9. 4. What is the target audience for the terrestrial channels?<br />BBC 1 – Everyone – shows of all genres & target audiences<br />BBC 2 – Intellectuals – Eggheads & Weakest Link<br />ITV 1 – Working class & young adults – Coronation Street & Midsommer Murders<br />Channel 4 – Teens & young adults –Hollyoaks & Rude Tube<br />Channel Five – Everyone – mix of all types such as OK TV & Royal Navy: Submarine Mission<br />
  10. 10. 5. What percentage of the shows are repeats?<br />BBC 1 – 38 shows – 3 repeats = 8%<br />BBC 2 – 44 shows – 2 repeats = 4.5%<br />ITV 1 – 26 shows – 2 repeats = 7.7%<br />Channel 4 – 28 shows – 2 repeats = 7.1%<br />Channel Five – 42 shows – 1 repeat = 2.3%<br />
  11. 11. 6. What is the ‘Watershed’?<br />Watershed is when less censored programs and contents is allowed to be shown on TV. This happens at 9 o’clock. After this they can show what they want.<br />
  12. 12. 7. Why do Channel 4 & 5 import more shows?<br />It is cheaper to import a show than to make them. As BBC are funded by the public and ITV by advertisements.<br />
  13. 13. Hammocking<br />The strategic placement of a program between two other programs; positioning a new series between two well known shows that appeal to the same target audience often gives the right viewers the opportunity to sample the new series <br />
  14. 14. Pre Echo<br />Program placed on schedule to come before a popular program<br />
  15. 15. Inheritance <br />Program placed after a successful program in the hopes of inheriting some of it’s audience.<br />

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