Media evaluation


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Media evaluation

  1. 1. Media Studies Coursework – Evaluation Connor Kelly
  2. 2. In what ways does your media product use, developer challenge forms and conventions of real media products? I have followed the conventions of Real on the market music magazines and tried to make similarities between ‘Mainstream Music’ and magazines like Hip Hop connection, VIBE and XXL. Who are all popular music magazine with their own way of appealing there genre to there audience so it is recognizable. You can see in the two pictures that my magazines challenges the forms and conventions of the ‘ on the market’ magazine as VIBE and Mainstream music have same layout.They have the same type of picturewith the pose and then cover linesaround the main image. I have alsochallenged VIBE magazine as wehave similar color schemes usingBold and bright colour to attractthe audience. The red, white, blackand bits of yellow make the twomagazines look identical.
  3. 3. How does your media represent particular social groups?• In Mainstream music I think I have represented social groups by the genre of music I have picked. I have picked two types of genres in this magazine them being Hip-hop and R’n’B and they are quite similar so I have interlinked them which means I would have a larger audience to aim my magazine at. I have represented this through the conventions shown in my magazine with the different unique font to attract the audience and especially with the picture where the model has a pose like in professional magazine of this genre. An unusual background and the costume that the model wears contributes to the professional look of this genre of magazine. These are all conventions that I believed would attract the target market that I have aimed for.
  4. 4. What kind of media institution might distribute your media product and why? I think companies like Vibe Media who already produce Vibemagazine which is known for there hip-hop and RnB music artists andactors which feature in this would distribute and promote my mediaproduct. I think they would distribute and produce my productbecause the genres are very similar as well as the conventions of themagazine. For example on Vibe magazine they have one main picturein the front surrounded in cover lines. They also feature the samecontent that this magazine does with it having the same genre ofmusic and along with the interviews and the way it is laid out. Another media Institution like Infamous Ink who are the companybehind Hip-Hop Connection magazine and like Vibe magazine mymedia product also follows very similar conventions of magazines andthis can be seen with the similar front covers and Double pagespreads.
  5. 5. Who would be the audience for your media product?• The Target audience for my magazine would be young people mainly between 14 – 25 years old. As well as targeting an age group the magazine also target people who like the R’n’B and Hip Hop genre of music. So this magazine is aimed at a specific age group along with followers of a specific genre. I have tried to use specific fonts, pictures and layouts on the magazine to try and capture the eye of the target audience as they would look at the magazine and see that it appealed to there favorite genre if music. I learned the ways the picture are took, the type of fonts and the look of the layout from the research part of the project as these magazine have worked in capturing there target audience.
  6. 6. How did you attract/address your audience?I think I attracted my target audience using such techniques as the font,colors, layouts and picture throughout my magazine, m target audiencewas for people between 14 to 25 years old and people who have aparticular interest in R’n’B and Hip-Hop. The model on the front coverpulls a pose which is him pointing out of the magazine and targeting theaudience by pointing at them.I think the picture, colors and the font styleappeals to the audience. The picture represents aupcoming music style who looks cool and laid backwhich can represent to my audience as they cansee him as a role model. I used attention grabbinglanguage and cover lines that make people want toopen up and read the magazines by giving thehints to what is inside the magazine.
  7. 7. What have you learnt about technologies from the process constructing this product?In the production of making my final product I used such technologieslike Paint and Photoshop. I improved the final pictures on the magazineas some of the pictures straight off the camera looked quite dull andboring as the day I took them on was dismal day. They needed to bebrighter so I did this by using paint and Photoshop. I also used paint tocrop and edit some of the photos on the magazine as I thought theyneeded changing before they could be put in to the magazine as itwould add quality to the magazine because the picture is the main part.With pictures being one of the main features about my magazine feltthat I had to change the quality of the picture and this made a dramaticdifference to the final outcome of my magazine, I have also learnt howto use a Mac during the use of coursework as this has helped medevelop a high quality professional product as well being able to usedifferent programs that I would not of used on windows.
  8. 8. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? I feel I have progressed a lot from the preliminary task all the way to the final full product as I have noticed so main differences and learnt new things that can adapt the media product to make it audience appealing. Many differences that stand out from the preliminary front cover to the final front cover is that the whole picture is now on the front cover.I have also used colour schemesthroughout the magazine to keepa good house style and haveadapted the fonts so that theyrelate to the genre of themagazine. Also I have not hadboxes on the final as I found outthis makes the page look untidy. Ibelieve I have learnt a lot throughthis progression as I have stoppedlooking at the media product asmy own work and started to lookas it from a consumers point ofview.