Glenisk: a homegrown success story in the Green Food Sector
Established in 1987, Glenisk is a family business, based in Killeigh, Co Offaly
Glenisk produces a range of organic dairy products and goats milk products, now available nationwide in all multiples and independents
Driven by a green vision, Glenisk pioneered organic dairy sector in Ireland:
Converted to organic production in 1995, despite absence of supply of organic milk and low apparent consumer demand
Three-fold challenge involved securing a viable organic milk supply (encouraging farmers to convert); building consumer demand by educating consumers on the benefits of organics; encouraging retailers to list the ranges
Glenisk & The Environment
A business, driven by a green vision – no greenwashing
Promotion of Organic Agriculture.
Fairtrade policy regarding sourcing of ingredients; focus on sustainable sources i.e. packaging approved by Forest Stewardship Council; fruit by Rainforest Alliance
Eco-build manufacturing facility
Commitment to sustainable energy – wind turbines, airtricity at plant, bio fuel for vehicles, electric sampling vehicle etc.
Measurement and reduction of carbon footprint – auditing plant and farms
97% Internal Recycling Rate
Support for environmental charities and causes including GM Free Ireland Network, Cultivate, The Organic Centre etc.
Winner of multiple environmental awards: Environmental Enrichment Award 2009; National Organic Awards 2009, 2008; Repak Award for Outstanding Practice 2008; Green Product of the Year 2008; Bord Bia Making a Difference Award 2007
Glenisk & Organic Agriculture From 1 organic farm in 1995, Glenisk now supports 50 family farms across Ireland, procuring 90% of the organic milk produced on the island. Supplier Map
Glenisk & Stonyfield
In 2006, Stonyfield, the world’s biggest producer of organic yogurt acquired a minority stakeholding in Glenisk allowing Glenisk to invest in new facilities and in R&D.
Glenisk Manufacturing Facility
Glenisk’s new manufacturing facility
Investment of €8.5m in an eco-friendly build using sustainably sourced materials
Organic certification from IOFGA and Soil Association
State-of-the-art systems for unrivalled quality
Powered by Airtricity, supplemented by our own wind turbine
Glenisk Brand Transformation 2006
Switch to a more contemporary and consistent design across SKUs
Ownership of ‘For an Organic Ireland’ strapline, communicating Glenisk’s mission
Distinctive blue packaging to help brand blocking on shelf.
Glenisk Growth Plan
Consumer taste tests
Consumer and market trends
Harvest secondary research regularly
Monitor ROI on Trade and Marketing activities
Export brands to drive volume
Hire dynamic sales force
Increase Marketing spend
lead in grassroots marketing initiatives
Spokespeople in organic industry
Leadership in agricultural policy making
Focus on milk utilization
Diversify the Range
Innovate compatible value added products
Keep a closer eye on the competition (organic and conventional)
Keep focus on quality, taste and innovation, reasons to buy.
Grow brand loyalty, reasons to believe.
Steady sustainable growth
Profitability, but not at the cost of quality and taste
MORE FOCUS ON RESEARCH INVEST IN BUSINESS & CONTROL DESTINY PRODUCT INNOVATION OUTPACE COMPETITORS GROW ORGANICALLY