Green IT For All Dermot O’Connell General Manager, Dell Ireland
2 Dell Ireland Today A strategic global hub for Sales, Services and Operations employing over 2,300 people in Dublin and Limerick
What does green IT mean to you? 3
And our customers care about it too.
37% of Americans today say they are making lasting changes in their environmental behavior. GfK Roper, Green Gauge Report, 2009
The “sustainable mainstream” has grown from 68% to 81% since 2007. Saatchi & Saatchi S, Blue Sustainability Segmentation, June 2009
More than 4 out of 5 organizations have purchased greener IT products in the past year. Hansa |GCR Green Tech Pulse 09’.
Environmentalism has followed the ebbs and flows of the economy, but has declined less than in previous recessions.GfK Roper, Green Gauge Report, 2009
Our Commitment: To make “being green” easy and cost-effective for our customers. 5
The world we live in. Budgets According to the Energy Information Administration, by 2030, power demands will increase by 53%, Of the 2.25 mil tons of electronics ready for end-of-life in the U.S. in 2007, 18% was recycled and 82% was disposed of, primarily in landfills. Source: EPA US servers & data centers account for roughly 1.5% of all power consumed in the U.S. (61 billion kilowatt hours). They expect this # to be more around 3% of total energy consumed across the US by 2011. Source: EPA Flat budgets demand a new perspective. Energy Usage Waste Produced Computing/ Data Needs How will we build a healthier planet? 6
Our approach to green Green IT Help our customers be more green Green our products & packaging Green our own backyard 7
We start with the environment in mind. Our lifecycle approach. Design it Build it Recycle it Operate it 8
Helping our customers save money and reduce their impact 9
10 Global Environmental Market
Estimates put the size of the global environmental goods and services market as exceeding €950 billion by 2010
US economists have estimated the size of their domestic EGS market at $600 billion (€450 billion) in 2005.
The value for Ireland is growing and was estimated at more than €2.8 billion in 2008