Greg Licamele, Fairfax CountyEmergency Management Virginia Part 1: http://youtu.be/-iZ2DsneF9k Part 2: http://youtu.be/qPy-ilZev2M Part 3: http://youtu.be/Zn2w7sa3Q_Q
Who is your target population?FederalStateLocalNeighborhoods/Communities
Use Social Media Strategically -Who does Fugate Follow? State Level Emergency Management Agencies National Disaster Centers Hurricane, Earthquake, Weather Other Officials The White House, VP, DHS Army Corp of Engineers National Volunteer OrganizationsFollowing 88 but has ~20,000 Followers
Different Groups/User PopulationsDifferent Social Networking SitesDifferent Reasons Twitter Most You Dont Know Google + Techy Friends Facebook Friends/Family LinkedIn Friends with Jobs
How do you engage with the public?How do you build partnerships?How do you build communityresilience online?
O N E WAY TO Different Groups Reached per site Easily accessible – fastIN TE G R ATE Social Site Social Site Social Site Facebook Twitter YouTubeE M IS Local Calendar of Events Community Paper/Local News Micro-blog Feed Emergency Twitter Local Radio Station Management Time Relevant Local TV Platform Information Local School Local Weather
4 Si t u a t i on s t o Con s i d e r Local Emergency ManagementLocal Community Using Not Using Social Media Social Media Using I I I Social Media Not Using II I I V Social Media