Your brand is a promise. Its the message you share that will get your prospects to see you as the ideal company to deliver solutions to their challenges. Honoring the brand throughout all levels of the organization helps drive companies to grow and prosper.
Objectives of a Great brand:
Deliver the corporate message clearly
Motivate the buyer
Emotionally connect to your target audience
Build Customer Loyalty
Define (or redefine) a Great brand
Begin with research
Take note of the company's core values
What is the mission of the company?
What do you specialize in?
What's your magic?
A Great brand is clear & consistent • Understands the needs and wants of customers and prospects. • It's the same message at every point of public contact. • Integrates brand strategies throughout company.
A Great brand connects to all. Your brand extends to your:
The general public
A Great brand has character
Identify your target market
-Begin with research -Take note of the company's core values What is the mission of the company? -What do you specialize in? -What's your magic?
A Great brand is attractive Visual Elements of a Great brand include:
Correspondence & Promotion Materials
Web site & Web marketing
Signage & Vehicle Lettering
Great brands are respected. Brands can take years to build. Establish Guidelines with all employees