Community-Driven Fund-Raising: The Frozen Pea Fund Story

December 5 • Susan finds a lump

December 7 • Susan starts a cancer blog http://boobsonice.com

December 10 • Cathleen has a bright idea

The conversation continues

December 14 • first “peavatars” appear December 16 • Flickr group created

December 17 • purchased domain name

December 18 • Scoble asks for world “peas”

December 21 • Susan has mastectomy, Frozen Pea Fund launches

December 21 • TechCrunch, BBC and blogs …

December 21 • Twitter blog

The grassroots respond … 15 118 3 3,500 In the first 15 hours after we launched, 118 people on 3 continents donated $3,500.

January 10 • Washington Post story Fund is at $7,000+

January 30 • WUSA-tv airs interview Fund is at $8,000+

February 10 • My ooVoo Day With ... Susan’s 60th Birthday

February 20 • Connie & Susan finally meet Frozen Pea Fund™ incorporated

April 6 • Blogger Social • New York city

The Frozen Pea Fund™ has raised $10,000 for the American Cancer Society helps meet miscellaneous out-of-pocket expenses for cancer patients who have no safety net supports those in our online community who get involved in raising funds for cancer through walks, rides and races