Raise Funds, Raise Awareness (Social Media)

Raise Funds, Raise Awareness: Effective Use of Social Media and Social Networks Texas Council on Family Violence Executive Director’s Conference February 16, 2011

Informal Survey
Print newsletter
Direct mail campaign
Email newsletter
Email campaign
Special Events
Membership or Partnership Program
Corporate or Major Donor Development
Social Networks
Twitter
Facebook
LinkedIn
Mobile

Social Media
Social media is like word of mouth on steroids

Andy Sernovitz — damniwish.com and gaspedal.com

Boost Your Results by Building Your Network

bethkanter.org

Connect the Dots Your print and email materials should point to your online presence … and vice versa. Get a SUBSCRIBE button.

Connect the Dots Make it easy to share your online content. Get a SHARE button.

sharethis.com

Special Events

Scott Stratten un-marketing.com/blog

Pitchengine.com

chipin.com

Create and Empower Advocates

Source: darmano.typepad.com

Who Are Your Donors/Advocates? and where do they live online?

theconversationprism.com

MOBILE Gartner predicts that by 2013, more people will access the Internet via mobile phone than the computer.

If your organization’s information is not available on a small screen, it’s not available at all to people who rely on their mobile phones for access. That’s likely to be young people, people with lower household incomes, and recent immigrants …
Source: Pew Internet Research Center
Pewinternet.org

ck-blog.com

Time Management
Steep learning curve
Tackle one at a time
Share the responsibility
Make it a habit: put it on your to-do list
Develop a network mindset

everydotconnects.com and conniereece.com

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Raise Funds, Raise Awareness (Social Media)

by Connie Reece on Feb 16, 2011

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Raise Funds, Raise Awareness (Social Media) — Presentation Transcript