I A B C 071127

A Conversation about Conversational Writing Connie Reece IABC San Antonio • November 27, 2007

What Is Social Media?

Technology
Social Computing Tools
Blogs
Wikis
Podcasts
Video

Media
Democratization of information
Low cost of entry
We are all publishers.

Sociology
Relationships
It’s not about the tools; it’s about people.

http://everydotconnects.com

100 voices, 1 conversation

What Is Social Media?
Traditional media—communications, information and entertainment—
have not been replaced.
But they are being augmented by social media, with the reader, listener or viewer becoming a co-creator and co-publisher of content.

Conversational Marketing

the art of putting a human face on a company or brand
listening to your customers’ opinions, viewpoints and questions
engaging them in conversation around your product or service

Above all, it requires speaking
in an authentic voice,
with a degree of transparency
that has hitherto been anathema
to most corporate executives.

Conversational Writing

Keywords

The Don’t Dawdle Dichotomy Draw the reader in … but make your point quickly.

Less Is More Edit . . . Focus . . . Edit . . .

Gluttony Is a Cardinal Sin No buzzwords No jargon No bloated language

Use Visual Cues Shorter paragraphs Graphics Bulleted lists

Have a Conversation Write as if you’re speaking directly to the reader … without hemming and hawing.

Know Thy Reader Maude & Elroy Donor 1234 Main St. Hometown, ST 56789

Keep ’em Reading Every story has a beginning middle end. Use transitions.

Be original. Be passionate. Be engaging.

READABILITY The Art of Plain Talk by Rudolf Flesch

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I A B C 071127

by Connie Reece on Nov 27, 2007

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I A B C 071127 — Presentation Transcript