How to Survive a Snark Attack
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How to Survive a Snark Attack

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    How to Survive a Snark Attack How to Survive a Snark Attack Presentation Transcript

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    • Characteristics
      • Verbal snipers
      • Critics and naysayers
      • Context and subtext
      • May be reasonable
    • Strategies
      • Take a deep breath
      • Set the tone: be human
      • Follow your guidelines
        • Liz Strauss: “be nice”
        • IBM: “responsible engagement”
      • Moderate comments,
      • if necessary
    • Case Study: Snarks
    • From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist
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    • TROLLS
    • Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause
    • Profile of a Troll  Generally male  Young (some exceptions)  Free time  Few outside interests (12)
    • Psychological Theories  Deindividuation (2)  Social Learning Theory (3)  Misattribution Theory of Humor (4)
      • Cannot distinguish between good/
      • bad attention (5)
    • Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)
    • Tactics  Ad Hominem attacks  Online threats (9)  Offline threats (10)  Cyberstalking (11) (13)
    • (7)
    • Strategies for Dealing with Trolls
    • Strategies
      • Stay calm.
      • Ignore. (See the sign.)
      • Establish clear comment
      • rules and enforce them. (8)
      • Grow a thick skin; refuse
      • to be baited.
      • When appropriate,
      • delete the comment.
    •  
    • Case Study: Trolls
    • TechCrunch: Women In Tech
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    • Q and A It’s your turn …
    • Sources
      • http://en.citizendium.org/wiki/Internet_troll
      • http://www.newscientist.com/blog/technology/2007/11/dont-flame-me-bro.html
      • http://books.google.com/books?id=zeP1UdZKYfIC&pg=PA194&dq=internet+aggression&cd=2#v=onepage&q=internet%20aggression&f=false
      • http://en.wikipedia.org/wiki/Misattribution_Theory_of_Humor
      • http://topazbean.wordpress.com/2009/08/12/on-the-psychology-of-trolls-my-name-is-topazbean-and-i-am-a-troll-fighting-addict/
      • http://larcho.wordpress.com/2008/05/28/how-not-to-get-hooked-by-a-flamebait/
      • http://tantek.pbworks.com/TrollTaxonomy
      • http://blog.ezinearticles.com/2007/01/ezinearticlescom-blog-comment-policy.html
    • Sources, continued
      • http ://www.cyberguards.com/CyberStalking. html
      • http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies /
      • http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post /
      • http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php
      • http://blogs.cornell.edu/newmedia10cbp42/2010/04/07/dont-cross-the-line/
      • http://thomaspainescorner.wordpress.com/trolls /
      • http://techcrunch.com/2010/08/28/women-in-tech-stop-blaming-me/#comment-73032967
    • Photo Credits
      • 1. http://www.flickr.com/photos/21561428@N03/4338069854/
      • 2. http://www.flickr.com/photos/clocky/1119779290/
      • 3. http://www.flickr.com/photos/dkohara/830763316/
      • 4. http://www.flickr.com/photos/bobasonic/178666415/
      • 5. http://www.flickr.com/photos/annia316/2905665310/
      • 6. http://www.flickr.com/photos/photonquantique/4488093613/
      • 7. http://www.flickr.com/photos/mkudel/1410676786/
      • 8. http://www.flickr.com/photos/foresmac/4034842899/
      • 9. http://www.flickr.com/photos/jcolman/2795393320 /
      • 11. http://www.flickr.com/photos/martin_kelley/2388613589/
      • 12. http://www.flickr.com/photos/zen/6338392/
    • Case Studies
      • Engagement Turns Critics into Allies
      • Connie Reece
      • http://everydotconnects.com/2008/05/27/case-study-engagement-turns-critics-into-allies/
      • How to Recover from a Scathing Blog Post
      • Aruni Gunasegaram
      • http://www.entrepremusings.com/index.php/2008/06/05/how-to-recover-from-a-scathing-blog-post/
      • Bloggers Need to Accept Responsibility Too
      • Jennifer Laycock
      • http://www.searchengineguide.com/jennifer-laycock/bloggers-need-to-accept-responsibility-t.php
    • SlideShare URL: http://www.slideshare.net/TheJenATX/how-to-survive-a-snark-attack-conniereece-thejenatx Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU