Getting Started with Social Media • March 31, 2009

Pew Internet and American Life Project 2007 92% of adults use email daily; only 16% of teens do

They use email to talk to OLD PEOPLE Parents Teachers Employers

Pew Internet and American Life Project December 2008 The number of adults with profiles on social networks has quadrupled in the last four years

By the end of 2008 social networking had overtaken email in terms of worldwide reach. 66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email. Source: Nielsen Online (via Mashable)

What does this mean for you? To communicate with customers and prospects . . . To attract and retain top talent . . . You must have a presence in social networks and you must learn to speak Digital

We teach DSL [email_address] Digital as a Second Language