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Making Sense of Social Media in Sustainable Food
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Making Sense of Social Media in Sustainable Food

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Have a food brand and trying to navigate food labels, facebook, twitter and other branding techniques? This presentation steps through the basics of what to look for.

Have a food brand and trying to navigate food labels, facebook, twitter and other branding techniques? This presentation steps through the basics of what to look for.

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  • Digital media is inherently social at this point
  • Yelp, augmented reality, social data layered on real life

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  • 1. Making Sense of Social Media (in Sustainable Food) Connie Kwan, 2012 Media Strategy Consultant
  • 2. Traditional purchase influencers were taste,price and convenience. Today you have toadd source and story.
  • 3. Labeling gives some information aboutsource quality, but is vague and confusing
  • 4. Transparency using rich mediaengages with a story andinforms on source.
  • 5. Digital Media is inherently social at this point.Extend beyond FB and Twitter. Engage usingaudience relevant medium.
  • 6. What is important to your target, andHow will they engage?
  • 7. Choose technologies that are relevant foryour customers. Technologies that live whereyour customers live.
  • 8. Make sure the communication is 2-way.
  • 9. Leverage your story to createword-of-mouth notoriety.
  • 10. Then cultivate loyalty throughtruth and honesty.
  • 11. Don’t forget to benchmark and measureyour media campaign.
  • 12. How do you cut through the noise andchoose the right tool to reach youraudience?
  • 13. Cut through the noise and choose theright tools to reach your audience.Are you ready to take your food brand tothe next level?Connie Kwan ©2012 connie@conniekwan.comSocial Media Consultant 408.504.4009