Whose Job Is It Anyway?  Library Advocacy from the Frontlines<br />Maureen Ambrosino<br />Youth Services Consultant<br />a...
My Journey as an Advocate<br />School Library Journal, January 2008 :<br />Metamorphosis: Or How I Went from Quiet Bystand...
“Active support of a cause or course of action.”<br />What is Advocacy?<br />
Legislative<br />Library Administrators<br />Trustees<br />Friends<br />Grassroots<br />Frontline<br />Librarians and libr...
Frontline library advocacy:<br />	Library staff-initiated action to:<br />Articulate the value of their respective librari...
Involving Frontline Library Staff in Advocacy<br />We all must advocate for the value of our libraries. <br />All of usmus...
Connection<br />
<ul><li>Positioning the library within the city/county, college/university, or school/school district.
Focus on legislators/elected officials/decision-makers.  </li></ul>Library Administration<br />
Identifying Frontline Staff to Deliver the Library Message<br />Should everyone be involved in frontline advocacy?<br />
Identifying Frontline Staff (cont.)<br />Building an advocacy team: <br />Determine the extent of frontline staff involvem...
<ul><li>Match the message with the venues and delivery methods.
Provide scripts and/or “cheat sheets.”
Work with staff for input on process and delivery.
Staff members deliver the message.
Meet to assess outcomes.</li></ul>Empowering Frontline Staff as Advocates<br />
52 Ways and 23 Things<br />http://www.cmrls.org/pdf_documents/advocacy52.pdf  (20 pages)<br />http://www.cmrls.org/pdf_doc...
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Advocacy - Whose Job is it?

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Maureen Ambrosino's keynote presentation from the 12/04/09 LYRASIS Public Library Symposium

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Advocacy - Whose Job is it?

  1. 1. Whose Job Is It Anyway?  Library Advocacy from the Frontlines<br />Maureen Ambrosino<br />Youth Services Consultant<br />and “Raging Library Activist” <br />Central Massachusetts Regional Library System<br />
  2. 2. My Journey as an Advocate<br />School Library Journal, January 2008 :<br />Metamorphosis: Or How I Went from Quiet Bystander to Raging Library Activist<br />
  3. 3. “Active support of a cause or course of action.”<br />What is Advocacy?<br />
  4. 4. Legislative<br />Library Administrators<br />Trustees<br />Friends<br />Grassroots<br />Frontline<br />Librarians and library support staff<br />Types of Advocacy<br />
  5. 5. Frontline library advocacy:<br /> Library staff-initiated action to:<br />Articulate the value of their respective libraries and their value to their communities.<br />Connectors- Improve the quality of resources and services in their library environment.<br />Frontline Advocacy (cont.)<br />
  6. 6. Involving Frontline Library Staff in Advocacy<br />We all must advocate for the value of our libraries. <br />All of usmust also be able to articulate our value as library employees.<br />
  7. 7. Connection<br />
  8. 8.
  9. 9. <ul><li>Positioning the library within the city/county, college/university, or school/school district.
  10. 10. Focus on legislators/elected officials/decision-makers. </li></ul>Library Administration<br />
  11. 11. Identifying Frontline Staff to Deliver the Library Message<br />Should everyone be involved in frontline advocacy?<br />
  12. 12.
  13. 13. Identifying Frontline Staff (cont.)<br />Building an advocacy team: <br />Determine the extent of frontline staff involvement.<br />Involve librarians and library staff in brainstorming.<br />
  14. 14. <ul><li>Match the message with the venues and delivery methods.
  15. 15. Provide scripts and/or “cheat sheets.”
  16. 16. Work with staff for input on process and delivery.
  17. 17. Staff members deliver the message.
  18. 18. Meet to assess outcomes.</li></ul>Empowering Frontline Staff as Advocates<br />
  19. 19. 52 Ways and 23 Things<br />http://www.cmrls.org/pdf_documents/advocacy52.pdf (20 pages)<br />http://www.cmrls.org/pdf_documents/advocacy23.pdf (3 pages)<br />
  20. 20. Levels of Advocacy<br />
  21. 21. Library Advocacy?<br />It’s Everybody’s Job!<br />Every Voice Makes a Difference.<br />
  22. 22. Anyonewho thinks they’re too small to be effective… has never been in bed with a mosquito.<br />
  23. 23. www.camilaalire.com<br />www.ala.org/ala/issuesadvocacy/advocacy/<br /> advocacyuniversity/<br />More to come…….<br />
  24. 24. Thank You!<br />
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