Advocacy - Whose Job is it?
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Advocacy - Whose Job is it?

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Maureen Ambrosino's keynote presentation from the 12/04/09 LYRASIS Public Library Symposium

Maureen Ambrosino's keynote presentation from the 12/04/09 LYRASIS Public Library Symposium

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Transcript

  • 1. Whose Job Is It Anyway?  Library Advocacy from the Frontlines
    Maureen Ambrosino
    Youth Services Consultant
    and “Raging Library Activist”
    Central Massachusetts Regional Library System
  • 2. My Journey as an Advocate
    School Library Journal, January 2008 :
    Metamorphosis: Or How I Went from Quiet Bystander to Raging Library Activist
  • 3. “Active support of a cause or course of action.”
    What is Advocacy?
  • 4. Legislative
    Library Administrators
    Trustees
    Friends
    Grassroots
    Frontline
    Librarians and library support staff
    Types of Advocacy
  • 5. Frontline library advocacy:
    Library staff-initiated action to:
    Articulate the value of their respective libraries and their value to their communities.
    Connectors- Improve the quality of resources and services in their library environment.
    Frontline Advocacy (cont.)
  • 6. Involving Frontline Library Staff in Advocacy
    We all must advocate for the value of our libraries.
    All of usmust also be able to articulate our value as library employees.
  • 7. Connection
  • 8.
  • 9.
    • Positioning the library within the city/county, college/university, or school/school district.
    • 10. Focus on legislators/elected officials/decision-makers.
    Library Administration
  • 11. Identifying Frontline Staff to Deliver the Library Message
    Should everyone be involved in frontline advocacy?
  • 12.
  • 13. Identifying Frontline Staff (cont.)
    Building an advocacy team:
    Determine the extent of frontline staff involvement.
    Involve librarians and library staff in brainstorming.
  • 14.
    • Match the message with the venues and delivery methods.
    • 15. Provide scripts and/or “cheat sheets.”
    • 16. Work with staff for input on process and delivery.
    • 17. Staff members deliver the message.
    • 18. Meet to assess outcomes.
    Empowering Frontline Staff as Advocates
  • 19. 52 Ways and 23 Things
    http://www.cmrls.org/pdf_documents/advocacy52.pdf (20 pages)
    http://www.cmrls.org/pdf_documents/advocacy23.pdf (3 pages)
  • 20. Levels of Advocacy
  • 21. Library Advocacy?
    It’s Everybody’s Job!
    Every Voice Makes a Difference.
  • 22. Anyonewho thinks they’re too small to be effective… has never been in bed with a mosquito.
  • 23. www.camilaalire.com
    www.ala.org/ala/issuesadvocacy/advocacy/
    advocacyuniversity/
    More to come…….
  • 24. Thank You!