Advocacy - Whose Job is it?
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Advocacy - Whose Job is it?

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Maureen Ambrosino's keynote presentation from the 12/04/09 LYRASIS Public Library Symposium

Maureen Ambrosino's keynote presentation from the 12/04/09 LYRASIS Public Library Symposium

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    Advocacy - Whose Job is it? Advocacy - Whose Job is it? Presentation Transcript

    • Whose Job Is It Anyway?  Library Advocacy from the Frontlines
      Maureen Ambrosino
      Youth Services Consultant
      and “Raging Library Activist”
      Central Massachusetts Regional Library System
    • My Journey as an Advocate
      School Library Journal, January 2008 :
      Metamorphosis: Or How I Went from Quiet Bystander to Raging Library Activist
    • “Active support of a cause or course of action.”
      What is Advocacy?
    • Legislative
      Library Administrators
      Trustees
      Friends
      Grassroots
      Frontline
      Librarians and library support staff
      Types of Advocacy
    • Frontline library advocacy:
      Library staff-initiated action to:
      Articulate the value of their respective libraries and their value to their communities.
      Connectors- Improve the quality of resources and services in their library environment.
      Frontline Advocacy (cont.)
    • Involving Frontline Library Staff in Advocacy
      We all must advocate for the value of our libraries.
      All of usmust also be able to articulate our value as library employees.
    • Connection
      • Positioning the library within the city/county, college/university, or school/school district.
      • Focus on legislators/elected officials/decision-makers.
      Library Administration
    • Identifying Frontline Staff to Deliver the Library Message
      Should everyone be involved in frontline advocacy?
    • Identifying Frontline Staff (cont.)
      Building an advocacy team:
      Determine the extent of frontline staff involvement.
      Involve librarians and library staff in brainstorming.
      • Match the message with the venues and delivery methods.
      • Provide scripts and/or “cheat sheets.”
      • Work with staff for input on process and delivery.
      • Staff members deliver the message.
      • Meet to assess outcomes.
      Empowering Frontline Staff as Advocates
    • 52 Ways and 23 Things
      http://www.cmrls.org/pdf_documents/advocacy52.pdf (20 pages)
      http://www.cmrls.org/pdf_documents/advocacy23.pdf (3 pages)
    • Levels of Advocacy
    • Library Advocacy?
      It’s Everybody’s Job!
      Every Voice Makes a Difference.
    • Anyonewho thinks they’re too small to be effective… has never been in bed with a mosquito.
    • www.camilaalire.com
      www.ala.org/ala/issuesadvocacy/advocacy/
      advocacyuniversity/
      More to come…….
    • Thank You!