Product Roadmapping 101: Where Do I Start?

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A session at devLink 2010 in Nashville, TN, this presentation will review the types of roadmaps and how to create them to show where you're software product is going. Includes building a fictional roadmap example.

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Product Roadmapping 101: Where Do I Start?

  1. 1. PRODUCT ROADMAPPING 101 Where do I start? Connie Harper 8/7/2010 10:30:00 AM
  2. 2. SUMMARY Product roadmaps are a great tool to show your audience where your product is going in the next 3 months or even 3 years. In many cases, you’ll need more than one roadmap to satisfy your many audiences. Sales will want to know when the next big feature is coming out and IT will want to know when they can move to the latest technology and sunset the old. You’ll also need roadmaps for existing and potential customers. So, where DO you start and what are the different roadmaps users are looking for and expecting? We'll review the types of roadmaps and how to create them to show 2 where you're product is going.
  3. 3. WHO AM I? CONNIE L. HARPER  Product Manager  Dual Bachelor’s of Science degrees  Computer Information Systems  Management  From: Ferris State University in Michigan  Over 14 years in Software Development  4 years as COBOL Developer  1 ½ years as Database Developer (Oracle)  9 ½ years as Product Manager  Pragmatic Marketing Certified  Member of Association of Product Management and Product Marketing (AIPMM) 3  www.linkedin.com/in/connielharper
  4. 4. SESSION AGENDA  Types of Roadmaps  Market & Strategy  Visionary  Technology  Product  Creating a Product Roadmap  Gather Information  Organize  Visual  Internal Version  External Version 4  Conclusion & References
  5. 5. TYPES OF ROADMAPS  Market & Strategy  Market Entry Strategy  Visionary  Industry Trends  Technology  Industry Technological Advances  Multi-Product Technology Sharing  Platform, Tools and Products  Product  Mid-level Plans 5
  6. 6. SESSION AGENDA  Types of Roadmaps  Market & Strategy  Visionary  Technology  Product  Creating a Product Roadmap Gather Information   Organize  Visual  Internal Version  External Version 6  Conclusion & References
  7. 7. CREATE A PRODUCT ROADMAP: EXAMPLE BACKGROUND  Industry: Healthcare Software  Company: Acme  5 years in Healthcare  Builds software for Physician Offices: Acme Patient  Appointments / Scheduling  Check-in  Billing  Medical Records  Product Strategy  Expand into other medical offices and clinics  Move into Hospital market 7
  8. 8. CREATE A PRODUCT ROADMAP: GATHER INFORMATION  Audience  Market  Competition  Technology  Feature Backlog 8
  9. 9. CREATE A PRODUCT ROADMAP: EXAMPLE GATHER INFORMATION  Audience  Customers – Current & Potential  Market: Hospital  Acquire EMCA  Market: Healthcare  Support Version 5010: January 1, 2012  Support ICD-10-CM: October 1, 2013  Competition  Partnering with ABC Health plan to enhance billing and payment components  Technology  Sunset Windows XP Support  Support Windows 8 9  Support Oracle 11g
  10. 10. CREATE A PRODUCT ROADMAP: EXAMPLE FEATURE BACKLOG  New Staff Scheduler  Add and update staff schedules  Integrate with patient scheduling  Integration with Health Plan  Verify patient coverage  Electronic billing to health plans  Medical Record Enhancements  Fax medical records to other providers  Print specific pages/forms of medical records  Input service results from other providers (e.g. Lab)  Integrate medical records with patient scheduling  Improve system performance by 25% 10  Support smartphones (iPhone, Droid, Blackberry)
  11. 11. CREATE A PRODUCT ROADMAP: ORGANIZE  Time Span  6 months  1 Year  3 Years Technology  Time Span Breakdown  Monthly  Quarterly Feature Backlog  Annually  Releases  Themes  Marketable Feature  Timed 11
  12. 12. CREATE A PRODUCT ROADMAP: EXAMPLE ORGANIZE  Time Span  Additional Points  3 years  Market Support  Time Span Breakdown  Version 5010  ICD-10-CM  Quarterly 1 year  Technology  Annually 2 years  Smartphones  Releases  Windows OS  Staff Scheduling  Oracle  Health Plan Integration  Acquisition  Medical Records  EMCA Patient Integration 12
  13. 13. CREATE A PRODUCT ROADMAP: VISUAL 13
  14. 14. CREATE A PRODUCT ROADMAP: EXAMPLE INTERNAL VERSION • Oracle 11g • Acquire EMCA • Staff Scheduling • Support Version • Support ICD-10- • Performance 5012 CM Improvements • Health Plan • Support Integration Windows 8 • Medical Record • Sunset XP • Support Enhancements Support Smartphones Integrate EMCA Software 2011 2012 2013 14
  15. 15. CREATE A PRODUCT ROADMAP: EXAMPLE INTERNAL VERSION – BUY-IN • Oracle 11g • Acquire EMCA • Staff Scheduling • Support Version • Support ICD-10- • Performance 5012 CM Improvements • Health Plan • Support • Medical Record Integration Windows 8 Enhancements • Sunset XP • Support • Medical Record Support Smartphones Enhancements • Support • Health Plan • Support Version Smartphones Integration 5012 Integrate EMCA Software 2011 2012 2013 15
  16. 16. CREATE A PRODUCT ROADMAP: EXAMPLE INTERNAL VERSION – BUY-IN • Oracle 11g • Acquire EMCA • Staff Scheduling • Performance • Support ICD-10- Improvements CM • Medical Record • Sunset XP • Support Enhancements Support Windows 8 • Support • Health Plan • Support Version Smartphones Integration 5012 Integrate EMCA Software 2011 2012 2013 16
  17. 17. ACME PATIENT 3 YEAR PRODUCT ROADMAP • Oracle 11g • Staff Scheduling • Performance Improvements • Medical Record • Sunset XP • Support ICD-10- Enhancements Support CM • Support • Health Plan • Support Version Smartphones Integration 5012 2011 2012 2013 17 Proprietary and Confidential. This document represents plans as of a particular date and does not guarantee a release. All plans subject to change without notice.
  18. 18. CREATE A PRODUCT ROADMAP: EXAMPLE • Oracle 11g • Staff Scheduling • Health Plan Integration • Support Smartphones • Performance • Support ICD-10-CM • Sunset XP Support Improvements • Medical Record Enhancements • Feature 1 • Feature 2 • Feature 3 • Medical Record Enhancements • Support Version 5012 2011 2012 2013 2014 18 Proprietary and Confidential. This document represents plans as of a particular date and does not guarantee a release. All plans subject to change without notice.
  19. 19. TO LEARN MORE  Product Management View Webinar  Strategic Product Roadmaps: 10 Essential Lessons  August 11, 2010 12:00 PM EDT  www.grandview.rymatech.com/pmv/webinars/  Pragmatic Marketing Webinar Archives  www.pragmaticmarketing.com/resources/webinars/ar chived-webinars  Ryma Technologies Webinar Archives  grandview.rymatech.com/pmv/webinars/archives.php 19
  20. 20. REFERENCES  Expert Product Management  Advanced Techniques, Tips & Strategies for Product Management and Product Marketing  By Brian Lawley  ISBN: 1-60005-079-4 20

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