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Causualconnnie1

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  • 1. jcut.comInstantly involved in the medium and getting instant feedback. Speed of execution. What keywordswould someone type to find my business? Triggers to have the ad show. Not everything in the sink it’srelevance and quality. Google’s algorithm. What ‘environment’, that’s the ecosystem I want to be in?Huge indicator of whether you should be there or not. The platform has matured and pricing have goneup. MP3 is more expensive than the artists name. Broad words are less expensive, Niche terms aremore expensive. People tend to compartmentalized. Make continuum real to yourself how these
  • 2. terms interact with each other. If people aren’t ready to buy you can’t s pend much. You get a morequalified audience, not as many clicks but the ones you get are quality. Each keyword assistsReports: conversations and then search funnels. Series of time. Where is the best starting point.Google: keyword toolKeyword research is basis of everything. Understand what customers problem, google.com customerface platform, I really need to buy, learn do something. Expand out tools, horizontal view. The word youtyped and the sphere of search. Fundamental of success, then go on KEYWORD tool and find more waysDO NOT TYPE INTO $180 per click, pay for impressions. Must understand your objectives. What are theeconomics of your situation? Telemarketing. Lifetime value, same day slaenhowmch can you afford topay per vsitor. Cost for ipresion. Ie you been looking for soutions and nobody is giving answers. I have asolution, knowing customer and keyword they search. Google wonderwheel? What are alternatives?Allows you to type a search and then click a mindmap (word cloud) how there is relationships amongword. Google.Com not the home screen, but search something, left side search images, dsucssionsblog, click more tools and get expanded menu. Related search.Sales, leads or awarenessMatter of personal ecomomcs, is it a million dollar sale then $100 per click not a big deal. Confusedbuyer is not a buyer. Write an ad to reflect the keyword they searched, overwhelming. Guided thinkingmake sure keywod is reflected in headline and the first three or four things have “class action lawsuit”haFacebook has PPC750 million people150 million people on LinkedIn200,000 TwitterGoogle analytics and ad words, per visitor what did that cost me?Divide traffic by total revenueCost of visitor and value of visitorBeginning in advertising in AD words, what does Google give you to play with 1. Ad words editor: download, bulk upload and make lots of changes, little button are any of my keywords off the page, if so get them in there 2. You can really see where traffic is cominon : “segments ‘ drop it down and where do these inquires come from an ipod or computer. Segment this all. Are there certain times of day that I get more sales than other? For beginning “top verses side” yellow box and a couple ads in yellow and then side ad, you’ll see if getting more conversations from side or top. “Dimension” tab within ad words interphase, getting more orders from Dallas or Madhatten, so turn off your national campaign and make it local. Automation, campaign intelligence. 3. Imbalance. , what is causing 80% of traffic, what is moving the needle. Magnify that. The facts are the facts. 4. Retargeting, you are allowed to set a cookie on someone’s computer, retargeting on gmail, blogosphere, they are going to virtually follow them. Awareness, not just audience but
  • 3. interested party. Hey don’t forget the conferencing! Audiences and re-targeting. PPC forcompany is brilliant. Stop following me in the end. There are grey areas here on big brotheraspect, that progression needs to happen no matter what. Guided thoughts on land page.Force them to make a decision. Efficiency of retargeting

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