• Start small and add
• Gradually incorporate into workﬂow
• Set and post a policy for comments on
your social media sites in advance
• Monitor comments
• Consider in advance who will respond to
various types of comments and how
- e.g. what about during a crisis?
• Do read the terms of service for social
Social Media Guidelines Checklist
Want more on the
Social Media Framework?
Social Media Planning for Organizations
• online as part of Social Media Engagement
• at iSchool Institute, University of Toronto