Social Media  Inside the Enterprise:Blogs,Wikis,Video & Microblogging            by Connie Crosby @conniecrosby           ...
intros
•   social media
•   social media•   social networking
•   social media•   social networking•   Web 2.0
•   social media•   social networking•   Web 2.0•   Enterprise 2.0
•   social media•   social networking•   Web 2.0•   Enterprise 2.0•   social intranet
Today’s Roadmap• The New Tools• Tying Back to Your Strategies & Goals• The Challenges• Getting Started
The New Tools
Enterprise microblogging            = Twitter for the intranet
Microblog - SocialCast
Microblog - Present.ly
Microblog - Yammer
Blogs = internalcommunication channels
Blogs - WordPress.org
Blogs - MS SharePoint            http://blogs.msdn.com/sharepoint/
Wikis = easy-to-edit     webpages
Wikis - simple databases
Behind the scenes: discussion, debate
Behind the scenes: full revision history; ability to revert
Behind the scenes: all authors & their changes tracked
Wiki Platforms            ...inside the Enterprise• Confluence• TikiWiki• Media Wiki• MS SharePoint• ThoughtFarmer• ...and ...
• sharing information that changes frequently• enabling everyone to post• collaboration among team members• building conse...
Reduces email, lostnotes, files & decisions
Podcasts = internal     audio/videocommunication channel
Podcast - connecting the sales forceAltana Pharma - Ron’s Podcast (at 9:34 - courtesy iStudio Insight Podcast)
Video = capture talks, events,training, organizational        culture
Video - internal communicationsChad Boeninger’s video http://libraryvoice.blip.tv/
Video - Professional Development             http://www.mpha.mb.ca/videodvds.htm
Screencasts =training tutorials, skills     development
Screencasts: skills development             http://library.queensu.ca/help/guides
Screencasts: Camtasia        http://www.techsmith.com/camtasia.asp
Screencasts: Adobe Captivate           http://www.adobe.com/products/captivate/
social intranets
Social networks: ThoughtFarmer
Social networks: ThoughtFarmer               internal               groups             direct             reports
Social networks: ThoughtFarmer        documents         created        favourite        documents
Social networks: ThoughtFarmer                   recent             contributions to               the intranet
Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,”                 ...
Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,”                 ...
Here We Go! RSS feeds
XML codeSource: http://www.w3schools.com/XML/            xml_examples.asp
Find the feed - e.g. http://www.legalpubs.ca/
Find the feed - e.g. http://www.legalpubs.ca/
Add to feed reader or copy the feed URL
Other RSS feed sources• blogs• news sources• publication websites• subscription services - search results• Google News sea...
Google News search - RSS at bottom of page
No feed available? Create one -Dapper http://www.dapper.net/open/
Google Reader
Organize RSS feeds in Google Reader            & tag items
Under “Manage Subscriptions” > “Folders and Tags” -        click on “private” for tag Banking
Sharing options - public page, email or add clip (widget) to your web pages
Sharing page - “Banking” - dedicated URL & feed
Yahoo! Pipes
Yahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Fetch RSS FeedsYahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Sort feeds by                         dateYahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Show                              only 20 resultsYahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
final output                     (RSS feed)Yahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Running the results inside Yahoo! Pipes
Various options for using the results
• pull together feeds• filter results• create a custom search• make results available by email
Widgets
Yahoo! Pipes - use one of their badges
Customize your widget
Customizing - test different settings
Ask for embed code (HTML code)
Add the widget HTML code to a page
Grab code & feed info through widgets        e.g. JD Supra widget
e.g. Mag.ma - feed of favourite videos
Why not...
...Create your own current awareness dashboard
...Create subject-specific pages with feeds
Why?Photo: ddrccl http://www.sxc.hu/photo/1172789
Tie Back to YourStrategies & Goals
Marketing/     Communications• communicating from the top down• getting staff on board• keeping a wide-spread sales force ...
Human Resources• recruiting• employee on-boarding• training• employee work satisfaction• retention
Library & Research• current awareness• aggregation of resources• shared work/research space
Professional Development • peer-to-peer support • connecting with colleagues, experts,   mentors • attending seminars in d...
Knowledge Management• encourage culture of sharing, collaboration• retaining content/knowledge• avoiding corporate knowled...
Enterprise-wide• intranet platform• develop policy collaboratively• engaging everyone
what are y!r  concerns?
Some Concerns• resources available   • languages• privacy               • security• accessibility         • culture• recor...
http://www.socialsignal.com/cartoon  used under Creative Commons
Getting Started
Start simple& build onsuccess
Fail early, fail often       (safe fail)
Will your group culture      support it?
gapingvoid.com Choose appropriate tools
Start with a pilot project
Choose appropriate    platform
Determine requirements  hosted or on your own server?  in the cloud or inside the firewall?  history of changes needed?  au...
selection - wikimatrix.org
wiki choice wizard
wiki choice wizard
wizard - feature comparison
Architecture,layout, design
Avoid“empty disco” syndrome
Content - create,prepare, migrate
Governance:  designate a gardener
Create a sharing culture
Questions?
Selected Resources (1/2) •   “Implementing Enterprise 2.0 at Booz Allen: The Series,” by Bill Ives,     Portals and KM blo...
Selected Resources (2/2) •   The Social Intranet, by Oscar Berg, Acando Consulting,     http://www.slideshare.net/marknads...
Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman PublishingMarch 2010http://www.neal-schum...
Thank you!           Connie CrosbyCrosby Group Consulting    http://crosbygroup.ca connie@crosbygroup.ca            416-91...
Image Credits•   “Web 2.0 - MediaWiki” by M. Gifford - Flickr - used under Creative Commons -    http://www.flickr.com/phot...
Image Credits•   “Lespace internet du musée de la Communication (Berlin)” by dalbera - Flickr - used    under Creative Com...
Social Media Inside the Enterprise
Social Media Inside the Enterprise
Social Media Inside the Enterprise
Social Media Inside the Enterprise
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Social Media Inside the Enterprise

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A workshop presented at KM World 2010 in Washington, DC.

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  • Social Media Inside the Enterprise

    1. 1. Social Media Inside the Enterprise:Blogs,Wikis,Video & Microblogging by Connie Crosby @conniecrosby KM World 2010 Tag: #kmw10 Washington, DC November 15, 2010
    2. 2. intros
    3. 3. • social media
    4. 4. • social media• social networking
    5. 5. • social media• social networking• Web 2.0
    6. 6. • social media• social networking• Web 2.0• Enterprise 2.0
    7. 7. • social media• social networking• Web 2.0• Enterprise 2.0• social intranet
    8. 8. Today’s Roadmap• The New Tools• Tying Back to Your Strategies & Goals• The Challenges• Getting Started
    9. 9. The New Tools
    10. 10. Enterprise microblogging = Twitter for the intranet
    11. 11. Microblog - SocialCast
    12. 12. Microblog - Present.ly
    13. 13. Microblog - Yammer
    14. 14. Blogs = internalcommunication channels
    15. 15. Blogs - WordPress.org
    16. 16. Blogs - MS SharePoint http://blogs.msdn.com/sharepoint/
    17. 17. Wikis = easy-to-edit webpages
    18. 18. Wikis - simple databases
    19. 19. Behind the scenes: discussion, debate
    20. 20. Behind the scenes: full revision history; ability to revert
    21. 21. Behind the scenes: all authors & their changes tracked
    22. 22. Wiki Platforms ...inside the Enterprise• Confluence• TikiWiki• Media Wiki• MS SharePoint• ThoughtFarmer• ...and many more!
    23. 23. • sharing information that changes frequently• enabling everyone to post• collaboration among team members• building consensus• coordinating activities (esp. administrative)
    24. 24. Reduces email, lostnotes, files & decisions
    25. 25. Podcasts = internal audio/videocommunication channel
    26. 26. Podcast - connecting the sales forceAltana Pharma - Ron’s Podcast (at 9:34 - courtesy iStudio Insight Podcast)
    27. 27. Video = capture talks, events,training, organizational culture
    28. 28. Video - internal communicationsChad Boeninger’s video http://libraryvoice.blip.tv/
    29. 29. Video - Professional Development http://www.mpha.mb.ca/videodvds.htm
    30. 30. Screencasts =training tutorials, skills development
    31. 31. Screencasts: skills development http://library.queensu.ca/help/guides
    32. 32. Screencasts: Camtasia http://www.techsmith.com/camtasia.asp
    33. 33. Screencasts: Adobe Captivate http://www.adobe.com/products/captivate/
    34. 34. social intranets
    35. 35. Social networks: ThoughtFarmer
    36. 36. Social networks: ThoughtFarmer internal groups direct reports
    37. 37. Social networks: ThoughtFarmer documents created favourite documents
    38. 38. Social networks: ThoughtFarmer recent contributions to the intranet
    39. 39. Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” Mark Fidelman, MindTouch blog, May 18, 2010
    40. 40. Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” Mark Fidelman, MindTouch blog, May 18, 2010
    41. 41. Here We Go! RSS feeds
    42. 42. XML codeSource: http://www.w3schools.com/XML/ xml_examples.asp
    43. 43. Find the feed - e.g. http://www.legalpubs.ca/
    44. 44. Find the feed - e.g. http://www.legalpubs.ca/
    45. 45. Add to feed reader or copy the feed URL
    46. 46. Other RSS feed sources• blogs• news sources• publication websites• subscription services - search results• Google News search results• Twitter feeds
    47. 47. Google News search - RSS at bottom of page
    48. 48. No feed available? Create one -Dapper http://www.dapper.net/open/
    49. 49. Google Reader
    50. 50. Organize RSS feeds in Google Reader & tag items
    51. 51. Under “Manage Subscriptions” > “Folders and Tags” - click on “private” for tag Banking
    52. 52. Sharing options - public page, email or add clip (widget) to your web pages
    53. 53. Sharing page - “Banking” - dedicated URL & feed
    54. 54. Yahoo! Pipes
    55. 55. Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
    56. 56. Fetch RSS FeedsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
    57. 57. Sort feeds by dateYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
    58. 58. Show only 20 resultsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
    59. 59. final output (RSS feed)Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
    60. 60. Running the results inside Yahoo! Pipes
    61. 61. Various options for using the results
    62. 62. • pull together feeds• filter results• create a custom search• make results available by email
    63. 63. Widgets
    64. 64. Yahoo! Pipes - use one of their badges
    65. 65. Customize your widget
    66. 66. Customizing - test different settings
    67. 67. Ask for embed code (HTML code)
    68. 68. Add the widget HTML code to a page
    69. 69. Grab code & feed info through widgets e.g. JD Supra widget
    70. 70. e.g. Mag.ma - feed of favourite videos
    71. 71. Why not...
    72. 72. ...Create your own current awareness dashboard
    73. 73. ...Create subject-specific pages with feeds
    74. 74. Why?Photo: ddrccl http://www.sxc.hu/photo/1172789
    75. 75. Tie Back to YourStrategies & Goals
    76. 76. Marketing/ Communications• communicating from the top down• getting staff on board• keeping a wide-spread sales force on message
    77. 77. Human Resources• recruiting• employee on-boarding• training• employee work satisfaction• retention
    78. 78. Library & Research• current awareness• aggregation of resources• shared work/research space
    79. 79. Professional Development • peer-to-peer support • connecting with colleagues, experts, mentors • attending seminars in different times, places (webinars, livestreaming) • learning on demand
    80. 80. Knowledge Management• encourage culture of sharing, collaboration• retaining content/knowledge• avoiding corporate knowledge locked away in email• sharing knowledge for succession purposes
    81. 81. Enterprise-wide• intranet platform• develop policy collaboratively• engaging everyone
    82. 82. what are y!r concerns?
    83. 83. Some Concerns• resources available • languages• privacy • security• accessibility • culture• records management • change management
    84. 84. http://www.socialsignal.com/cartoon used under Creative Commons
    85. 85. Getting Started
    86. 86. Start simple& build onsuccess
    87. 87. Fail early, fail often (safe fail)
    88. 88. Will your group culture support it?
    89. 89. gapingvoid.com Choose appropriate tools
    90. 90. Start with a pilot project
    91. 91. Choose appropriate platform
    92. 92. Determine requirements hosted or on your own server? in the cloud or inside the firewall? history of changes needed? authority levels for individual pages? WYSIWYG editor?
    93. 93. selection - wikimatrix.org
    94. 94. wiki choice wizard
    95. 95. wiki choice wizard
    96. 96. wizard - feature comparison
    97. 97. Architecture,layout, design
    98. 98. Avoid“empty disco” syndrome
    99. 99. Content - create,prepare, migrate
    100. 100. Governance: designate a gardener
    101. 101. Create a sharing culture
    102. 102. Questions?
    103. 103. Selected Resources (1/2) • “Implementing Enterprise 2.0 at Booz Allen: The Series,” by Bill Ives, Portals and KM blog, January 20, 2010. http://billives.typepad.com/portals_and_km/2010/01/implementing- enterprise-20-at-booz-allen-the-series.html • Judith Lamont, “Managing the Web 2.0 Life Cycle,” KM World Magazine, July/August 2009, Vol. 18, Issue 7. http://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=54976 • “MindTouch Says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” by Mark Fidelman, Mindtouch blog, May 18, 2010 http://www.mindtouch.com/blog/2010/05/18/mindtouch-says-hello-to- booz-allens-next-generation-enterprise-2-0-intranet-2/ • “Navigating the Enterprise 2.0 Highway,” by Heather Colman, LLRX, May 26, 2009. http://www.llrx.com/features/enterprisehighway.htm
    104. 104. Selected Resources (2/2) • The Social Intranet, by Oscar Berg, Acando Consulting, http://www.slideshare.net/marknadsstod/the-social-intranet • Social Media Survey 2010, Optix Solutions http://www.optixsolutions.co.uk/social-media-survey-2010/ • “Walton Smith [of Booz Allen] speaks about using social media to change communication norms in the Workplace,” World News http://wn.com/walton_smith_speaks_about_using_social_media_to_change_communication_norms_in_the_workplace • Wiki Patterns by Stewart Mader (book and website) http:// www.wikipatterns.com • WikiMatrix http://www.wikimatrix.org/ • Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams
    105. 105. Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman PublishingMarch 2010http://www.neal-schuman.com/bdetail.php?isbn=9781555707132
    106. 106. Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby
    107. 107. Image Credits• “Web 2.0 - MediaWiki” by M. Gifford - Flickr - used under Creative Commons - http://www.flickr.com/photos/mgifford/2985624260/• “Tools” by Batega - Flickr - used under Creative Commons - http://www.flickr.com/photos/batega/1596898776/• “Baby. Bathwater.” Noise to Signal cartoon by Rob Cottingham - used under Creative Commons http://www.socialsignal.com/cartoon• “Idle Chatter” by Shareski - Flickr - used under Share-Alike Creative Commons - http://www.flickr.com/photos/shareski/3368192995/• Image of business woman used under standard stock.xchng license http://www.sxc.hu• “goal” by D’Arcy Norman - Flickr - used under Creative Commons - http://www.flickr.com/photos/dnorman/3210880223/• “A lot of networking going on..” by Jacob Bøtter - Flickr - used under Creative Commons - http://www.flickr.com/photos/jakecaptive/15792280/• The Web 2.0 thing (cartoon) - Hugh McLeod - gapingvoid.com
    108. 108. Image Credits• “Lespace internet du musée de la Communication (Berlin)” by dalbera - Flickr - used under Creative Commons http://www.flickr.com/photos/dalbera/2738451853• “Emerging Beauty” by timsamoff on Flickr - used under Creative Commons - http://www.flickr.com/photos/timsamoff/106779233/• “Simplicity” by subodev - Flickr - used under Creative Commons http://www.flickr.com/photos/suvodeb/3188700716/• “The rave” by leocub - used under standard stock.xchng license - http://www.sxc.hu/photo/772418• “.|Unique|.” by clix http://www.sxc.hu/photo/923718 - used under stock.xchng standard licensing• “Dr. Dirt in his garden” by Natalie Maynor - Flickr - used under Creative Commons http://www.flickr.com/photos/nataliemaynor/446709701/• Image of Connie Crosby - all rights reserved, Rannie Turingan. Used with permission http://www.flickr.com/photos/photojunkie/4378782274
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