Social Media Inside the Enterprise

Social Media Inside the Enterprise:Blogs,Wikis,Video & Microblogging by Connie Crosby @conniecrosby KM World 2010 Tag: #kmw10 Washington, DC November 15, 2010

intros

• social media

• social media• social networking

• social media• social networking• Web 2.0

• social media• social networking• Web 2.0• Enterprise 2.0

• social media• social networking• Web 2.0• Enterprise 2.0• social intranet

Today’s Roadmap• The New Tools• Tying Back to Your Strategies & Goals• The Challenges• Getting Started

The New Tools

Enterprise microblogging = Twitter for the intranet

Microblog - SocialCast

Microblog - Present.ly

Microblog - Yammer

Blogs = internalcommunication channels

Blogs - WordPress.org

Blogs - MS SharePoint http://blogs.msdn.com/sharepoint/

Wikis = easy-to-edit webpages

Wikis - simple databases

Behind the scenes: discussion, debate

Behind the scenes: full revision history; ability to revert

Behind the scenes: all authors & their changes tracked

Wiki Platforms ...inside the Enterprise• Conﬂuence• TikiWiki• Media Wiki• MS SharePoint• ThoughtFarmer• ...and many more!

• sharing information that changes frequently• enabling everyone to post• collaboration among team members• building consensus• coordinating activities (esp. administrative)

Reduces email, lostnotes, ﬁles & decisions

Podcasts = internal audio/videocommunication channel

Podcast - connecting the sales forceAltana Pharma - Ron’s Podcast (at 9:34 - courtesy iStudio Insight Podcast)

Video = capture talks, events,training, organizational culture

Video - internal communicationsChad Boeninger’s video http://libraryvoice.blip.tv/

Video - Professional Development http://www.mpha.mb.ca/videodvds.htm

Screencasts =training tutorials, skills development

Screencasts: skills development http://library.queensu.ca/help/guides

Screencasts: Camtasia http://www.techsmith.com/camtasia.asp

Screencasts: Adobe Captivate http://www.adobe.com/products/captivate/

social intranets

Social networks: ThoughtFarmer

Social networks: ThoughtFarmer internal groups direct reports

Social networks: ThoughtFarmer documents created favourite documents

Social networks: ThoughtFarmer recent contributions to the intranet

Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” Mark Fidelman, MindTouch blog, May 18, 2010

Here We Go! RSS feeds

XML codeSource: http://www.w3schools.com/XML/ xml_examples.asp

Find the feed - e.g. http://www.legalpubs.ca/

Add to feed reader or copy the feed URL

Other RSS feed sources• blogs• news sources• publication websites• subscription services - search results• Google News search results• Twitter feeds

Google News search - RSS at bottom of page

No feed available? Create one -Dapper http://www.dapper.net/open/

Google Reader

Organize RSS feeds in Google Reader & tag items

Under “Manage Subscriptions” > “Folders and Tags” - click on “private” for tag Banking

Sharing options - public page, email or add clip (widget) to your web pages

Sharing page - “Banking” - dedicated URL & feed

Yahoo! Pipes

Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation

Fetch RSS FeedsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation

Sort feeds by dateYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation

Show only 20 resultsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation

ﬁnal output (RSS feed)Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation

Running the results inside Yahoo! Pipes

Various options for using the results

• pull together feeds• ﬁlter results• create a custom search• make results available by email

Widgets

Yahoo! Pipes - use one of their badges

Customize your widget

Customizing - test different settings

Ask for embed code (HTML code)

Add the widget HTML code to a page

Grab code & feed info through widgets e.g. JD Supra widget

e.g. Mag.ma - feed of favourite videos

Why not...

...Create your own current awareness dashboard

...Create subject-speciﬁc pages with feeds

Why?Photo: ddrccl http://www.sxc.hu/photo/1172789

Tie Back to YourStrategies & Goals

Marketing/ Communications• communicating from the top down• getting staff on board• keeping a wide-spread sales force on message

Human Resources• recruiting• employee on-boarding• training• employee work satisfaction• retention

Library & Research• current awareness• aggregation of resources• shared work/research space

Professional Development • peer-to-peer support • connecting with colleagues, experts, mentors • attending seminars in different times, places (webinars, livestreaming) • learning on demand

Knowledge Management• encourage culture of sharing, collaboration• retaining content/knowledge• avoiding corporate knowledge locked away in email• sharing knowledge for succession purposes

Enterprise-wide• intranet platform• develop policy collaboratively• engaging everyone

what are y!r concerns?

Some Concerns• resources available • languages• privacy • security• accessibility • culture• records management • change management

http://www.socialsignal.com/cartoon used under Creative Commons

Getting Started

Start simple& build onsuccess

Fail early, fail often (safe fail)

Will your group culture support it?

gapingvoid.com Choose appropriate tools

Start with a pilot project

Choose appropriate platform

Determine requirements hosted or on your own server? in the cloud or inside the ﬁrewall? history of changes needed? authority levels for individual pages? WYSIWYG editor?

selection - wikimatrix.org

wiki choice wizard

wizard - feature comparison

Architecture,layout, design

Avoid“empty disco” syndrome

Content - create,prepare, migrate

Governance: designate a gardener

Create a sharing culture

Questions?

Selected Resources (1/2) • “Implementing Enterprise 2.0 at Booz Allen: The Series,” by Bill Ives, Portals and KM blog, January 20, 2010. http://billives.typepad.com/portals_and_km/2010/01/implementing- enterprise-20-at-booz-allen-the-series.html • Judith Lamont, “Managing the Web 2.0 Life Cycle,” KM World Magazine, July/August 2009, Vol. 18, Issue 7. http://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=54976 • “MindTouch Says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” by Mark Fidelman, Mindtouch blog, May 18, 2010 http://www.mindtouch.com/blog/2010/05/18/mindtouch-says-hello-to- booz-allens-next-generation-enterprise-2-0-intranet-2/ • “Navigating the Enterprise 2.0 Highway,” by Heather Colman, LLRX, May 26, 2009. http://www.llrx.com/features/enterprisehighway.htm

Selected Resources (2/2) • The Social Intranet, by Oscar Berg, Acando Consulting, http://www.slideshare.net/marknadsstod/the-social-intranet • Social Media Survey 2010, Optix Solutions http://www.optixsolutions.co.uk/social-media-survey-2010/ • “Walton Smith [of Booz Allen] speaks about using social media to change communication norms in the Workplace,” World News http://wn.com/walton_smith_speaks_about_using_social_media_to_change_communication_norms_in_the_workplace • Wiki Patterns by Stewart Mader (book and website) http:// www.wikipatterns.com • WikiMatrix http://www.wikimatrix.org/ • Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams

Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman PublishingMarch 2010http://www.neal-schuman.com/bdetail.php?isbn=9781555707132

Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby

Image Credits• “Web 2.0 - MediaWiki” by M. Gifford - Flickr - used under Creative Commons - http://www.flickr.com/photos/mgifford/2985624260/• “Tools” by Batega - Flickr - used under Creative Commons - http://www.flickr.com/photos/batega/1596898776/• “Baby. Bathwater.” Noise to Signal cartoon by Rob Cottingham - used under Creative Commons http://www.socialsignal.com/cartoon• “Idle Chatter” by Shareski - Flickr - used under Share-Alike Creative Commons - http://www.flickr.com/photos/shareski/3368192995/• Image of business woman used under standard stock.xchng license http://www.sxc.hu• “goal” by D’Arcy Norman - Flickr - used under Creative Commons - http://www.flickr.com/photos/dnorman/3210880223/• “A lot of networking going on..” by Jacob Bøtter - Flickr - used under Creative Commons - http://www.flickr.com/photos/jakecaptive/15792280/• The Web 2.0 thing (cartoon) - Hugh McLeod - gapingvoid.com

Image Credits• “Lespace internet du musée de la Communication (Berlin)” by dalbera - Flickr - used under Creative Commons http://www.flickr.com/photos/dalbera/2738451853• “Emerging Beauty” by timsamoff on Flickr - used under Creative Commons - http://www.flickr.com/photos/timsamoff/106779233/• “Simplicity” by subodev - Flickr - used under Creative Commons http://www.flickr.com/photos/suvodeb/3188700716/• “The rave” by leocub - used under standard stock.xchng license - http://www.sxc.hu/photo/772418• “.|Unique|.” by clix http://www.sxc.hu/photo/923718 - used under stock.xchng standard licensing• “Dr. Dirt in his garden” by Natalie Maynor - Flickr - used under Creative Commons http://www.flickr.com/photos/nataliemaynor/446709701/• Image of Connie Crosby - all rights reserved, Rannie Turingan. Used with permission http://www.flickr.com/photos/photojunkie/4378782274

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Social Media Inside the Enterprise

by Connie Crosby

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