Social Media Inside the Enterprise

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A workshop presented at KM World 2010 in Washington, DC.

A workshop presented at KM World 2010 in Washington, DC.

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Transcript

  • 1. Social Media Inside the Enterprise:Blogs,Wikis,Video & Microblogging by Connie Crosby @conniecrosby KM World 2010 Tag: #kmw10 Washington, DC November 15, 2010
  • 2. intros
  • 3. • social media
  • 4. • social media• social networking
  • 5. • social media• social networking• Web 2.0
  • 6. • social media• social networking• Web 2.0• Enterprise 2.0
  • 7. • social media• social networking• Web 2.0• Enterprise 2.0• social intranet
  • 8. Today’s Roadmap• The New Tools• Tying Back to Your Strategies & Goals• The Challenges• Getting Started
  • 9. The New Tools
  • 10. Enterprise microblogging = Twitter for the intranet
  • 11. Microblog - SocialCast
  • 12. Microblog - Present.ly
  • 13. Microblog - Yammer
  • 14. Blogs = internalcommunication channels
  • 15. Blogs - WordPress.org
  • 16. Blogs - MS SharePoint http://blogs.msdn.com/sharepoint/
  • 17. Wikis = easy-to-edit webpages
  • 18. Wikis - simple databases
  • 19. Behind the scenes: discussion, debate
  • 20. Behind the scenes: full revision history; ability to revert
  • 21. Behind the scenes: all authors & their changes tracked
  • 22. Wiki Platforms ...inside the Enterprise• Confluence• TikiWiki• Media Wiki• MS SharePoint• ThoughtFarmer• ...and many more!
  • 23. • sharing information that changes frequently• enabling everyone to post• collaboration among team members• building consensus• coordinating activities (esp. administrative)
  • 24. Reduces email, lostnotes, files & decisions
  • 25. Podcasts = internal audio/videocommunication channel
  • 26. Podcast - connecting the sales forceAltana Pharma - Ron’s Podcast (at 9:34 - courtesy iStudio Insight Podcast)
  • 27. Video = capture talks, events,training, organizational culture
  • 28. Video - internal communicationsChad Boeninger’s video http://libraryvoice.blip.tv/
  • 29. Video - Professional Development http://www.mpha.mb.ca/videodvds.htm
  • 30. Screencasts =training tutorials, skills development
  • 31. Screencasts: skills development http://library.queensu.ca/help/guides
  • 32. Screencasts: Camtasia http://www.techsmith.com/camtasia.asp
  • 33. Screencasts: Adobe Captivate http://www.adobe.com/products/captivate/
  • 34. social intranets
  • 35. Social networks: ThoughtFarmer
  • 36. Social networks: ThoughtFarmer internal groups direct reports
  • 37. Social networks: ThoughtFarmer documents created favourite documents
  • 38. Social networks: ThoughtFarmer recent contributions to the intranet
  • 39. Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” Mark Fidelman, MindTouch blog, May 18, 2010
  • 40. Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” Mark Fidelman, MindTouch blog, May 18, 2010
  • 41. Here We Go! RSS feeds
  • 42. XML codeSource: http://www.w3schools.com/XML/ xml_examples.asp
  • 43. Find the feed - e.g. http://www.legalpubs.ca/
  • 44. Find the feed - e.g. http://www.legalpubs.ca/
  • 45. Add to feed reader or copy the feed URL
  • 46. Other RSS feed sources• blogs• news sources• publication websites• subscription services - search results• Google News search results• Twitter feeds
  • 47. Google News search - RSS at bottom of page
  • 48. No feed available? Create one -Dapper http://www.dapper.net/open/
  • 49. Google Reader
  • 50. Organize RSS feeds in Google Reader & tag items
  • 51. Under “Manage Subscriptions” > “Folders and Tags” - click on “private” for tag Banking
  • 52. Sharing options - public page, email or add clip (widget) to your web pages
  • 53. Sharing page - “Banking” - dedicated URL & feed
  • 54. Yahoo! Pipes
  • 55. Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  • 56. Fetch RSS FeedsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  • 57. Sort feeds by dateYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  • 58. Show only 20 resultsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  • 59. final output (RSS feed)Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  • 60. Running the results inside Yahoo! Pipes
  • 61. Various options for using the results
  • 62. • pull together feeds• filter results• create a custom search• make results available by email
  • 63. Widgets
  • 64. Yahoo! Pipes - use one of their badges
  • 65. Customize your widget
  • 66. Customizing - test different settings
  • 67. Ask for embed code (HTML code)
  • 68. Add the widget HTML code to a page
  • 69. Grab code & feed info through widgets e.g. JD Supra widget
  • 70. e.g. Mag.ma - feed of favourite videos
  • 71. Why not...
  • 72. ...Create your own current awareness dashboard
  • 73. ...Create subject-specific pages with feeds
  • 74. Why?Photo: ddrccl http://www.sxc.hu/photo/1172789
  • 75. Tie Back to YourStrategies & Goals
  • 76. Marketing/ Communications• communicating from the top down• getting staff on board• keeping a wide-spread sales force on message
  • 77. Human Resources• recruiting• employee on-boarding• training• employee work satisfaction• retention
  • 78. Library & Research• current awareness• aggregation of resources• shared work/research space
  • 79. Professional Development • peer-to-peer support • connecting with colleagues, experts, mentors • attending seminars in different times, places (webinars, livestreaming) • learning on demand
  • 80. Knowledge Management• encourage culture of sharing, collaboration• retaining content/knowledge• avoiding corporate knowledge locked away in email• sharing knowledge for succession purposes
  • 81. Enterprise-wide• intranet platform• develop policy collaboratively• engaging everyone
  • 82. what are y!r concerns?
  • 83. Some Concerns• resources available • languages• privacy • security• accessibility • culture• records management • change management
  • 84. http://www.socialsignal.com/cartoon used under Creative Commons
  • 85. Getting Started
  • 86. Start simple& build onsuccess
  • 87. Fail early, fail often (safe fail)
  • 88. Will your group culture support it?
  • 89. gapingvoid.com Choose appropriate tools
  • 90. Start with a pilot project
  • 91. Choose appropriate platform
  • 92. Determine requirements hosted or on your own server? in the cloud or inside the firewall? history of changes needed? authority levels for individual pages? WYSIWYG editor?
  • 93. selection - wikimatrix.org
  • 94. wiki choice wizard
  • 95. wiki choice wizard
  • 96. wizard - feature comparison
  • 97. Architecture,layout, design
  • 98. Avoid“empty disco” syndrome
  • 99. Content - create,prepare, migrate
  • 100. Governance: designate a gardener
  • 101. Create a sharing culture
  • 102. Questions?
  • 103. Selected Resources (1/2) • “Implementing Enterprise 2.0 at Booz Allen: The Series,” by Bill Ives, Portals and KM blog, January 20, 2010. http://billives.typepad.com/portals_and_km/2010/01/implementing- enterprise-20-at-booz-allen-the-series.html • Judith Lamont, “Managing the Web 2.0 Life Cycle,” KM World Magazine, July/August 2009, Vol. 18, Issue 7. http://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=54976 • “MindTouch Says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” by Mark Fidelman, Mindtouch blog, May 18, 2010 http://www.mindtouch.com/blog/2010/05/18/mindtouch-says-hello-to- booz-allens-next-generation-enterprise-2-0-intranet-2/ • “Navigating the Enterprise 2.0 Highway,” by Heather Colman, LLRX, May 26, 2009. http://www.llrx.com/features/enterprisehighway.htm
  • 104. Selected Resources (2/2) • The Social Intranet, by Oscar Berg, Acando Consulting, http://www.slideshare.net/marknadsstod/the-social-intranet • Social Media Survey 2010, Optix Solutions http://www.optixsolutions.co.uk/social-media-survey-2010/ • “Walton Smith [of Booz Allen] speaks about using social media to change communication norms in the Workplace,” World News http://wn.com/walton_smith_speaks_about_using_social_media_to_change_communication_norms_in_the_workplace • Wiki Patterns by Stewart Mader (book and website) http:// www.wikipatterns.com • WikiMatrix http://www.wikimatrix.org/ • Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams
  • 105. Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman PublishingMarch 2010http://www.neal-schuman.com/bdetail.php?isbn=9781555707132
  • 106. Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby
  • 107. Image Credits• “Web 2.0 - MediaWiki” by M. Gifford - Flickr - used under Creative Commons - http://www.flickr.com/photos/mgifford/2985624260/• “Tools” by Batega - Flickr - used under Creative Commons - http://www.flickr.com/photos/batega/1596898776/• “Baby. Bathwater.” Noise to Signal cartoon by Rob Cottingham - used under Creative Commons http://www.socialsignal.com/cartoon• “Idle Chatter” by Shareski - Flickr - used under Share-Alike Creative Commons - http://www.flickr.com/photos/shareski/3368192995/• Image of business woman used under standard stock.xchng license http://www.sxc.hu• “goal” by D’Arcy Norman - Flickr - used under Creative Commons - http://www.flickr.com/photos/dnorman/3210880223/• “A lot of networking going on..” by Jacob Bøtter - Flickr - used under Creative Commons - http://www.flickr.com/photos/jakecaptive/15792280/• The Web 2.0 thing (cartoon) - Hugh McLeod - gapingvoid.com
  • 108. Image Credits• “Lespace internet du musée de la Communication (Berlin)” by dalbera - Flickr - used under Creative Commons http://www.flickr.com/photos/dalbera/2738451853• “Emerging Beauty” by timsamoff on Flickr - used under Creative Commons - http://www.flickr.com/photos/timsamoff/106779233/• “Simplicity” by subodev - Flickr - used under Creative Commons http://www.flickr.com/photos/suvodeb/3188700716/• “The rave” by leocub - used under standard stock.xchng license - http://www.sxc.hu/photo/772418• “.|Unique|.” by clix http://www.sxc.hu/photo/923718 - used under stock.xchng standard licensing• “Dr. Dirt in his garden” by Natalie Maynor - Flickr - used under Creative Commons http://www.flickr.com/photos/nataliemaynor/446709701/• Image of Connie Crosby - all rights reserved, Rannie Turingan. Used with permission http://www.flickr.com/photos/photojunkie/4378782274