View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Social Media & Mobile Use in Canada:a demographic snapshot by Connie Crosby Crosby Group Consulting January 2012
Connie’s DisclaimerThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientiﬁc. Additional sources of data should be sought to conﬁrm numbers given here before using them for business planning purposes.
LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 3
Myspace• over 150 million users (according to Myspace)• 38 million (according to Canada.com)• “Generation Y” (10-30 yr old) is target audience• sold by Rupert Murdoch’s News Corp in June to Speciﬁc Media for just $35 million Source: Myspace, June 2011 and Canada.com, April 8, 2011 4
Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 5
Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 6
YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 7
Google Plus• launched end of June 2011 in closed beta• open beta in September 2011• 18-35 year olds largest demographic• reached 20 million users after 3 weeks; 67 million by November 2011• over 800k Canadian users after 3 weeks Sources: comScore, July & Dec 2011, Google Plus blog 8
Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 9
Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 10
Mobile in Canada• 25 1/2 million mobile phone subscribers• 10 million own smart phones• 29% of mobile phone users visit social networking sites from the mobile devices Source: Canadian Wireless Telecommunication Association, December 2011; comScore September 2011 11
Use in Canada (millions of users active in the past month) 30 23 15 8Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 12 Note: data from various sources