Your SlideShare is downloading. ×
0
Social Media & Mobile    Use in Canada:a demographic snapshot        by Connie Crosby     Crosby Group Consulting         ...
Connie’s DisclaimerThis is a brief snapshot put together from various       sources, created for general interest. Please ...
LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members                  ...
Myspace• over 150 million users (according to  Myspace)• 38 million (according to Canada.com)• “Generation Y” (10-30 yr ol...
Twitter• Over 200 million users (100 million “active”  users)• 200 million messages (“tweets”) sent per  day• 13.7% of Can...
Facebook• more than 500 million active users• (almost 700 million according to Inside  Facebook)• 50% log in on any given ...
YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55%  of US Internet users• 2 billion vid...
Google Plus• launched at the end of June 2011• currently in “beta” test - by invitation only• 18-35 year olds largest demo...
Use in Canada                    (millions of users active in the past month)                                             ...
Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and Chin...
Mobile• 19 million Canadians use mobile devices• 6.6 million (1/3) of Canadians own smart  phones• 25.4% of Canadians visi...
Use in Canada           (millions of users active in the past month)                                                      ...
Thank you!           Connie CrosbyCrosby Group Consulting    http://crosbygroup.ca connie@crosbygroup.ca            416-91...
Upcoming SlideShare
Loading in...5
×

Social Media and Mobile Use in Canada: a demographic snapshot

5,089

Published on

Note this has now been updated: http://www.slideshare.net/conniecrosby/social-media-and-mobile-use-in-canada-a-demographic-snapshot-january-2012

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
5,089
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
31
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media and Mobile Use in Canada: a demographic snapshot"

  1. 1. Social Media & Mobile Use in Canada:a demographic snapshot by Connie Crosby Crosby Group Consulting September 2011
  2. 2. Connie’s DisclaimerThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
  3. 3. LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 3
  4. 4. Myspace• over 150 million users (according to Myspace)• 38 million (according to Canada.com)• “Generation Y” (10-30 yr old) is target audience• sold by Rupert Murdoch’s News Corp in June to Specific Media for just $35 million Source: Myspace, June 2011 and Canada.com, April 8, 2011 4
  5. 5. Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 5
  6. 6. Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 6
  7. 7. YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 7
  8. 8. Google Plus• launched at the end of June 2011• currently in “beta” test - by invitation only• 18-35 year olds largest demographic• reached 20 million users after 3 weeks (25 million after 4 weeks)• over 800k Canadian users after 3 weeks Source: comScore, July 2011 8
  9. 9. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 9
  10. 10. Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 10
  11. 11. Mobile• 19 million Canadians use mobile devices• 6.6 million (1/3) of Canadians own smart phones• 25.4% of Canadians visit social networking sites from the mobile devices Source: comScore, June 2011 11 (data from March 2011)
  12. 12. Use in Canada (millions of users active in the past month) 20 15 10 5Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 12 Note: data from various sources
  13. 13. Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 13
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×