Social Media and Mobile Use in Canada: a demographic snapshot
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media and Mobile Use in Canada: a demographic snapshot

  • 5,751 views
Uploaded on

Note this has now been updated: http://www.slideshare.net/conniecrosby/social-media-and-mobile-use-in-canada-a-demographic-snapshot-january-2012

Note this has now been updated: http://www.slideshare.net/conniecrosby/social-media-and-mobile-use-in-canada-a-demographic-snapshot-january-2012

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • The            setup            in            the            video            no            longer            works.           
    And            all            other            links            in            comment            are            fake            too.           
    But            luckily,            we            found            a            working            one            here (copy paste link in browser) :            www.goo.gl/yT1SNP
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
5,751
On Slideshare
2,793
From Embeds
2,958
Number of Embeds
10

Actions

Shares
Downloads
30
Comments
1
Likes
0

Embeds 2,958

http://www.slaw.ca 1,709
http://www.scoop.it 470
http://www.scoop.it 470
http://slaw.ca 222
http://feeds.feedburner.com 33
http://slaw.practicesource.com 25
http://slaw.practicesource.com 25
http://paper.li 2
http://webcache.googleusercontent.com 1
http://98.139.237.209 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media & Mobile Use in Canada:a demographic snapshot by Connie Crosby Crosby Group Consulting September 2011
  • 2. Connie’s DisclaimerThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
  • 3. LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 3
  • 4. Myspace• over 150 million users (according to Myspace)• 38 million (according to Canada.com)• “Generation Y” (10-30 yr old) is target audience• sold by Rupert Murdoch’s News Corp in June to Specific Media for just $35 million Source: Myspace, June 2011 and Canada.com, April 8, 2011 4
  • 5. Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 5
  • 6. Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 6
  • 7. YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 7
  • 8. Google Plus• launched at the end of June 2011• currently in “beta” test - by invitation only• 18-35 year olds largest demographic• reached 20 million users after 3 weeks (25 million after 4 weeks)• over 800k Canadian users after 3 weeks Source: comScore, July 2011 8
  • 9. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 9
  • 10. Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 10
  • 11. Mobile• 19 million Canadians use mobile devices• 6.6 million (1/3) of Canadians own smart phones• 25.4% of Canadians visit social networking sites from the mobile devices Source: comScore, June 2011 11 (data from March 2011)
  • 12. Use in Canada (millions of users active in the past month) 20 15 10 5Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 12 Note: data from various sources
  • 13. Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 13