Social Media and Mobile Use in Canada: a demographic snapshot

Social Media & Mobile Use in Canada:a demographic snapshot by Connie Crosby Crosby Group Consulting September 2011

Connie’s DisclaimerThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientiﬁc. Additional sources of data should be sought to conﬁrm numbers given here before using them for business planning purposes.

LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 3

Myspace• over 150 million users (according to Myspace)• 38 million (according to Canada.com)• “Generation Y” (10-30 yr old) is target audience• sold by Rupert Murdoch’s News Corp in June to Speciﬁc Media for just $35 million Source: Myspace, June 2011 and Canada.com, April 8, 2011 4

Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 5

Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 6

YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 7

Google Plus• launched at the end of June 2011• currently in “beta” test - by invitation only• 18-35 year olds largest demographic• reached 20 million users after 3 weeks (25 million after 4 weeks)• over 800k Canadian users after 3 weeks Source: comScore, July 2011 8

Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 9

Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 10

Mobile• 19 million Canadians use mobile devices• 6.6 million (1/3) of Canadians own smart phones• 25.4% of Canadians visit social networking sites from the mobile devices Source: comScore, June 2011 11 (data from March 2011)

Use in Canada (millions of users active in the past month) 20 15 10 5Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 12 Note: data from various sources

Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby @crosbygroup 13

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Social Media and Mobile Use in Canada: a demographic snapshot

by Connie Crosby on Sep 30, 2011

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Social Media and Mobile Use in Canada: a demographic snapshot — Presentation Transcript