Social Media and Mobile Use in Canada: a demographic snapshot
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Social Media and Mobile Use in Canada: a demographic snapshot

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  • 1. Social Media & Mobile Use in Canada:a demographic snapshot by Connie Crosby Crosby Group Consulting September 2011
  • 2. Connie’s DisclaimerThis is a brief snapshot put together from various sources, created for general interest. Please note because this was compiled from a number of sources, these numbers are not scientific. Additional sources of data should be sought to confirm numbers given here before using them for business planning purposes.
  • 3. LinkedIn• “world largest professional network”• more than 120 million members• Canada: 4 million members Source: LinkedIn, August 2011 3
  • 4. Myspace• over 150 million users (according to Myspace)• 38 million (according to• “Generation Y” (10-30 yr old) is target audience• sold by Rupert Murdoch’s News Corp in June to Specific Media for just $35 million Source: Myspace, June 2011 and, April 8, 2011 4
  • 5. Twitter• Over 200 million users (100 million “active” users)• 200 million messages (“tweets”) sent per day• 13.7% of Canadians are active users Sources: Twitter, June & September 2011 and Digital Journal, December 2010 5
  • 6. Facebook• more than 500 million active users• (almost 700 million according to Inside Facebook)• 50% log in on any given day• Canada: 16.8 million users Sources: Facebook, August 2011 and Inside Facebook, June 12, 2011 6
  • 7. YouTube• Canada: 17.6 million active users• 71% of Canadian Internet users versus 55% of US Internet users• 2 billion videos viewed by Canadians in November 2010 Source: comScore, January 2011 7
  • 8. Google Plus• launched at the end of June 2011• currently in “beta” test - by invitation only• 18-35 year olds largest demographic• reached 20 million users after 3 weeks (25 million after 4 weeks)• over 800k Canadian users after 3 weeks Source: comScore, July 2011 8
  • 9. Use in Canada (millions of users active in the past month) 20 15 10 5 Google+ LinkedIn 0 Twitter Facebook YouTubeNote: data from various sources 9
  • 10. Global mobile use• 5.3 billion mobile subscribers• or 77% of the world’s population• growth is being led by India and China Source: mobiThinking, June 2011 10
  • 11. Mobile• 19 million Canadians use mobile devices• 6.6 million (1/3) of Canadians own smart phones• 25.4% of Canadians visit social networking sites from the mobile devices Source: comScore, June 2011 11 (data from March 2011)
  • 12. Use in Canada (millions of users active in the past month) 20 15 10 5Google+ LinkedIn Twitter 0 Facebook YouTube Mobile 12 Note: data from various sources
  • 13. Thank you! Connie CrosbyCrosby Group Consulting 416-919-6719 @conniecrosby @crosbygroup 13