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Making the Case for Social Media Inside the Organization

by Consultant specializing in information management, knowledge management, social media at Crosby Group Consulting on Jul 04, 2012

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Presented to Knowledge Workers Toronto on June 20, 2012. This was a facilitated session. Video of this session available on uStream: http://www.ustream.tv/recorded/23449964 (it starts at the 6:40 ...

Presented to Knowledge Workers Toronto on June 20, 2012. This was a facilitated session. Video of this session available on uStream: http://www.ustream.tv/recorded/23449964 (it starts at the 6:40 minute mark).

Earlier this year our Knowledge Workers: Technology group explored social media/social intranet layer offerings for the enterprise including Speechbobble, Working Rooms and Pintegrate. However, what is the business value of these tools? Why would an organization put money, time and effort into implementing social? External drivers for use of social media are familiar to us: public relations, marketing and recruitment. But what are the internal drivers? And how does this relate to Knowledge?

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Making the Case for Social Media Inside the Organization Making the Case for Social Media Inside the Organization Presentation Transcript