An Overview of Social Networking & Human Resources
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An Overview of Social Networking & Human Resources

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Presented to the ITAC HR Forum for the Information Technology Association of Canada. Presents an overview of social networks, additional places where IT staff may engage online, a few brief cases of ...

Presented to the ITAC HR Forum for the Information Technology Association of Canada. Presents an overview of social networks, additional places where IT staff may engage online, a few brief cases of Canadian businesses using social networks, and how human resources professionals might use social networks.

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    An Overview of Social Networking & Human Resources An Overview of Social Networking & Human Resources Presentation Transcript

    • An Overview of Social Networking & Human Resources by Connie Crosby for ITAC HR Forum Information Technology Association of Canada Toronto September 17, 2009
    • social networking = Web 2.0 social media new media
    • Poll: How many of you are on Facebook, MySpace, Twitter, LinkedIn?
    • A Very Brief Tour
    • Facebook
    • home - personal news feed
    • personal profile
    • Facebook Page
    • Facebook Group - http://www.facebook.com/dellcanada
    • MySpace
    • Personal profile
    • Musical artist pages
    • Corporate recruitment
    • LinkedIn
    • home (Network Updates)
    • Personal public profile
    • Companies page (top)
    • Companies page (bottom)
    • Job postings
    • Twitter
    • Twitter stream for individual
    • Stream of followers’ tweets
    • YouTube
    • Videos - easy to repost with Embed code
    • Videos - easy to repost with Embed code
    • Channels - customizable for brands
    • Brand advertising
    • Flickr
    • Photosharing + social networking
    • Create sets & slide shows
    • Individual photos
    • Set copyright - restrictive or more open
    • Privacy settings: only you, family, friends, or anyone
    • “Blog this”
    • Blogs
    • http://www.yorku.ca/ddoorey/lawblog/
    • http://www.donnasealeconsulting.typepad.com/
    • • posts in order by date • most recent posts at top • comments • promote openness, transparency
    • Wikis
    • http://www.hr.com - HR articles
    • http://www.hr.com - article example
    • http://www.hr.com - edit wiki
    • http://www.hr.com - rate article
    • • easy-to-edit website • anyone who has permission can edit • you decide what is shown up top • you create website structure • promotes collaboration
    • Podcasts
    • • audio or video • a “show” with multiple episodes • listen/watch on the Internet or • listen/watch with your iPod • find on iTunes & other sites
    • TriNet HR Minute - http://www.trinet.com
    • HR Today Podcast - http://www.humanresourcesiq.com
    • Find podcasts by browsing
    • Find podcasts by searching
    • Screencasts
    • • video of screen + audio • training • self-serve for employees
    • Screencast demo from Adobe Captivate
    • Questions?
    • Where are IT Folk ?
    • Forums & message boards
    • Tech support forums
    • Personal interest forums
    • Email Discussion Groups
    • Google Groups
    • Yahoo Groups
    • Email lists/listservs
    • Gaming & Virtual Worlds
    • World of Warcraft (WoW)
    • Inside WoW
    • Second Life
    • Open Source Movement
    • Firefox - browser
    • Wordpress - blogging platform
    • Barcamp Movement
    • • “unconference” movement • whoever shows up are the right people • they talk about what they need to talk about • everyone contributes • free or nominal cost
    • barcamp in Toronto = TorCamp
    • PodCamp - social media unconference
    • Beta Testing New Sites
    • test - give feedback - get first access
    • ...or not online
    • Real life outside of the Web!
    • ...or maybe not
    • Questions?
    • Business Use of Social Networks
    • Rogers
    • Molson Coors • focused on community outreach • started with blogging • @MolsonFerg on Twitter • story told in Twitterville by Shel Israel
    • http://blog.molson.com/community/
    • http://twitter.com/molsonferg
    • Ford • hired Canadian-based Social Media Group • social media press release (SMPR) • blogger outreach • hired well-known Scott Monty for U.S.
    • Social Media Press Release - http://ford.digitalsnippets.com/
    • Freshbooks • Internet-based billing service • Toronto based • customers worldwide • customer service focus • talk to customers where they are e.g. Twitter
    • http://twitter.com/freshbooks
    • Radian6 • social media monitoring tool • based in New Brunswick • help other companies listen to conversations on the web
    • http://www.radian6.com
    • Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative
    • Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery
    • Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery • Wikis - collaborative work, policy development
    • Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery • Wikis - collaborative work, policy development • Training - podcasts, screencasts, video
    • Time to set social networking policies?
    • HR Use of Social Networks • Internal Communication • Policies & Procedures • Training • Recruitment
    • HR - Internal Communication • Blogs • Wikis • Podcasts - e.g. Trafcom.com
    • HR - Policies & Procedures • Wikis for policy development • Wikis for current procedures
    • HR - Training • webinar training over distance • screencasts • employees learn at their own pace
    • HR - Recruitment • locating candidates - go where they are online • Job Resource Board - http:// torontogirlgeekdinners.pbworks.com/Job +Resource+Board • turn existing staff & alumni into evangelists
    • HR - Candidate checking • search social networks • use as supporting evidence • nobody is perfect • Facebook is a grey area
    • How are you using social networks?
    • Questions?
    • Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca conniecrosby@gmail.com 416-919-6719