An Overview of
Social Networking &
 Human Resources
                             by Connie Crosby
                        ...
social networking =
      Web 2.0
    social media
     new media
Poll: How many of you
  are on Facebook,
   MySpace, Twitter,
       LinkedIn?
A Very Brief Tour
Facebook
home - personal news feed
personal profile
Facebook Page
Facebook Group - http://www.facebook.com/dellcanada
MySpace
Personal profile
Musical artist pages
Corporate recruitment
LinkedIn
home (Network Updates)
Personal public profile
Companies page (top)
Companies page (bottom)
Job postings
Twitter
Twitter stream for individual
Stream of followers’ tweets
YouTube
Videos - easy to repost with Embed code
Videos - easy to repost with Embed code
Channels - customizable for brands
Brand advertising
Flickr
Photosharing + social networking
Create sets & slide shows
Individual photos
Set copyright - restrictive or more open
Privacy settings: only you, family, friends, or anyone
“Blog this”
Blogs
http://www.yorku.ca/ddoorey/lawblog/
http://www.donnasealeconsulting.typepad.com/
• posts in order by date
• most recent posts at top
• comments
• promote openness, transparency
Wikis
http://www.hr.com - HR articles
http://www.hr.com - article example
http://www.hr.com - edit wiki
http://www.hr.com - rate article
• easy-to-edit website
• anyone who has permission can edit
• you decide what is shown up top
• you create website structu...
Podcasts
• audio or video
• a “show” with multiple episodes
• listen/watch on the Internet or
• listen/watch with your iPod
• find o...
TriNet HR Minute - http://www.trinet.com
HR Today Podcast - http://www.humanresourcesiq.com
Find podcasts by browsing
Find podcasts by searching
Screencasts
• video of screen + audio
• training
• self-serve for employees
Screencast demo from Adobe Captivate
Questions?
Where are IT Folk ?
Forums &
message boards
Tech support forums
Personal interest forums
Email Discussion
    Groups
Google Groups
Yahoo Groups
Email lists/listservs
Gaming &
Virtual Worlds
World of Warcraft (WoW)
Inside WoW
Second Life
Open Source
 Movement
Firefox - browser
Wordpress - blogging platform
Barcamp Movement
• “unconference” movement
• whoever shows up are the right people
• they talk about what they need to talk
  about

• ever...
barcamp in Toronto = TorCamp
PodCamp - social media unconference
Beta Testing New Sites
test - give feedback - get first access
...or not online
Real life outside of the Web!
...or maybe not
Questions?
Business Use of Social
      Networks
Rogers
Molson Coors

• focused on community outreach
• started with blogging
• @MolsonFerg on Twitter
• story told in Twittervill...
http://blog.molson.com/community/
http://twitter.com/molsonferg
Ford

• hired Canadian-based Social Media Group
• social media press release (SMPR)
• blogger outreach
• hired well-known ...
Social Media Press Release - http://ford.digitalsnippets.com/
Freshbooks
• Internet-based billing service
• Toronto based
• customers worldwide
• customer service focus
• talk to custo...
http://twitter.com/freshbooks
Radian6

• social media monitoring tool
• based in New Brunswick
• help other companies listen to
  conversations on the w...
http://www.radian6.com
Social Networks Inside
   the Organization

• Twitter equivalents (e.g.Yammer) - one to
  many, email & chat alternative
Social Networks Inside
   the Organization

• Twitter equivalents (e.g.Yammer) - one to
  many, email & chat alternative
•...
Social Networks Inside
   the Organization
• Twitter equivalents (e.g.Yammer) - one to
  many, email & chat alternative
• ...
Social Networks Inside
   the Organization
• Twitter equivalents (e.g.Yammer) - one to
  many, email & chat alternative
• ...
Time to set social
networking policies?
HR Use of Social
     Networks

• Internal Communication
• Policies & Procedures
• Training
• Recruitment
HR - Internal
    Communication

• Blogs
• Wikis
• Podcasts - e.g. Trafcom.com
HR - Policies &
      Procedures

• Wikis for policy development
• Wikis for current procedures
HR - Training

• webinar training over distance
• screencasts
• employees learn at their own pace
HR - Recruitment

• locating candidates - go where they are
  online
• Job Resource Board - http://
  torontogirlgeekdinne...
HR - Candidate checking

 • search social networks
 • use as supporting evidence
 • nobody is perfect
 • Facebook is a gre...
How are you using
 social networks?
Questions?
Thank you!
           Connie Crosby
Crosby Group Consulting
    http://crosbygroup.ca
conniecrosby@gmail.com
            4...
An Overview of Social Networking & Human Resources
An Overview of Social Networking & Human Resources
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An Overview of Social Networking & Human Resources

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Presented to the ITAC HR Forum for the Information Technology Association of Canada. Presents an overview of social networks, additional places where IT staff may engage online, a few brief cases of Canadian businesses using social networks, and how human resources professionals might use social networks.

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An Overview of Social Networking & Human Resources

  1. 1. An Overview of Social Networking & Human Resources by Connie Crosby for ITAC HR Forum Information Technology Association of Canada Toronto September 17, 2009
  2. 2. social networking = Web 2.0 social media new media
  3. 3. Poll: How many of you are on Facebook, MySpace, Twitter, LinkedIn?
  4. 4. A Very Brief Tour
  5. 5. Facebook
  6. 6. home - personal news feed
  7. 7. personal profile
  8. 8. Facebook Page
  9. 9. Facebook Group - http://www.facebook.com/dellcanada
  10. 10. MySpace
  11. 11. Personal profile
  12. 12. Musical artist pages
  13. 13. Corporate recruitment
  14. 14. LinkedIn
  15. 15. home (Network Updates)
  16. 16. Personal public profile
  17. 17. Companies page (top)
  18. 18. Companies page (bottom)
  19. 19. Job postings
  20. 20. Twitter
  21. 21. Twitter stream for individual
  22. 22. Stream of followers’ tweets
  23. 23. YouTube
  24. 24. Videos - easy to repost with Embed code
  25. 25. Videos - easy to repost with Embed code
  26. 26. Channels - customizable for brands
  27. 27. Brand advertising
  28. 28. Flickr
  29. 29. Photosharing + social networking
  30. 30. Create sets & slide shows
  31. 31. Individual photos
  32. 32. Set copyright - restrictive or more open
  33. 33. Privacy settings: only you, family, friends, or anyone
  34. 34. “Blog this”
  35. 35. Blogs
  36. 36. http://www.yorku.ca/ddoorey/lawblog/
  37. 37. http://www.donnasealeconsulting.typepad.com/
  38. 38. • posts in order by date • most recent posts at top • comments • promote openness, transparency
  39. 39. Wikis
  40. 40. http://www.hr.com - HR articles
  41. 41. http://www.hr.com - article example
  42. 42. http://www.hr.com - edit wiki
  43. 43. http://www.hr.com - rate article
  44. 44. • easy-to-edit website • anyone who has permission can edit • you decide what is shown up top • you create website structure • promotes collaboration
  45. 45. Podcasts
  46. 46. • audio or video • a “show” with multiple episodes • listen/watch on the Internet or • listen/watch with your iPod • find on iTunes & other sites
  47. 47. TriNet HR Minute - http://www.trinet.com
  48. 48. HR Today Podcast - http://www.humanresourcesiq.com
  49. 49. Find podcasts by browsing
  50. 50. Find podcasts by searching
  51. 51. Screencasts
  52. 52. • video of screen + audio • training • self-serve for employees
  53. 53. Screencast demo from Adobe Captivate
  54. 54. Questions?
  55. 55. Where are IT Folk ?
  56. 56. Forums & message boards
  57. 57. Tech support forums
  58. 58. Personal interest forums
  59. 59. Email Discussion Groups
  60. 60. Google Groups
  61. 61. Yahoo Groups
  62. 62. Email lists/listservs
  63. 63. Gaming & Virtual Worlds
  64. 64. World of Warcraft (WoW)
  65. 65. Inside WoW
  66. 66. Second Life
  67. 67. Open Source Movement
  68. 68. Firefox - browser
  69. 69. Wordpress - blogging platform
  70. 70. Barcamp Movement
  71. 71. • “unconference” movement • whoever shows up are the right people • they talk about what they need to talk about • everyone contributes • free or nominal cost
  72. 72. barcamp in Toronto = TorCamp
  73. 73. PodCamp - social media unconference
  74. 74. Beta Testing New Sites
  75. 75. test - give feedback - get first access
  76. 76. ...or not online
  77. 77. Real life outside of the Web!
  78. 78. ...or maybe not
  79. 79. Questions?
  80. 80. Business Use of Social Networks
  81. 81. Rogers
  82. 82. Molson Coors • focused on community outreach • started with blogging • @MolsonFerg on Twitter • story told in Twitterville by Shel Israel
  83. 83. http://blog.molson.com/community/
  84. 84. http://twitter.com/molsonferg
  85. 85. Ford • hired Canadian-based Social Media Group • social media press release (SMPR) • blogger outreach • hired well-known Scott Monty for U.S.
  86. 86. Social Media Press Release - http://ford.digitalsnippets.com/
  87. 87. Freshbooks • Internet-based billing service • Toronto based • customers worldwide • customer service focus • talk to customers where they are e.g. Twitter
  88. 88. http://twitter.com/freshbooks
  89. 89. Radian6 • social media monitoring tool • based in New Brunswick • help other companies listen to conversations on the web
  90. 90. http://www.radian6.com
  91. 91. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative
  92. 92. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery
  93. 93. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery • Wikis - collaborative work, policy development
  94. 94. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery • Wikis - collaborative work, policy development • Training - podcasts, screencasts, video
  95. 95. Time to set social networking policies?
  96. 96. HR Use of Social Networks • Internal Communication • Policies & Procedures • Training • Recruitment
  97. 97. HR - Internal Communication • Blogs • Wikis • Podcasts - e.g. Trafcom.com
  98. 98. HR - Policies & Procedures • Wikis for policy development • Wikis for current procedures
  99. 99. HR - Training • webinar training over distance • screencasts • employees learn at their own pace
  100. 100. HR - Recruitment • locating candidates - go where they are online • Job Resource Board - http:// torontogirlgeekdinners.pbworks.com/Job +Resource+Board • turn existing staff & alumni into evangelists
  101. 101. HR - Candidate checking • search social networks • use as supporting evidence • nobody is perfect • Facebook is a grey area
  102. 102. How are you using social networks?
  103. 103. Questions?
  104. 104. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca conniecrosby@gmail.com 416-919-6719
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