Why you should Measure & Monitor Social Media
by Connie Bensen, Sr Manager Community Strategy & Execution at Dell on Jul 26, 2009
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Why you should be Monitoring, Measuring & Analyzing Online Conversations ...
Why you should be Monitoring, Measuring & Analyzing Online Conversations
Customer engagement is being revolutionized by new tools and methodologies in social media. Online consumer conversations offer companies the opportunity to realize increased customer satisfaction & loyalty, shortened sales & product development cycles, expanded markets, competitive insight & more.
This session will outline business objectives for monitoring, measuring and analyzing online conversations. It will also cover how to do so using free and paid tools along with the types of insights that can be realized.
Participants will gain an understanding of the potential that social media monitoring offers and have a good foundation to get started with.
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