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Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
Twitter: a Case for Lead Generation
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Twitter: a Case for Lead Generation

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Techrigy's Case Study of how we use Twitter for lead generation. Presented at the Marketing Prof's Digital Marketing World Fall Conference

Techrigy's Case Study of how we use Twitter for lead generation. Presented at the Marketing Prof's Digital Marketing World Fall Conference

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  • Enthusiastic about sharing info with others
  • Enthusiastic about sharing info with others
  • Why it works for us – Early AdoptersUnderstand Basics of Social MediaPleased to Engage with a Listening Tool Enthusiastic about sharing info with othersTranscends time and geography
  • Why it worked for us – Early AdoptersUnderstand Basics of Social MediaPleased to Engage with a Listening Tool Enthusiastic about sharing info with othersTranscends time and geography
  • Transcript

    • 1. Twitter:The Perfect Solution for Lead Generation
      Connie Bensen
      Director of Community Strategy, Alterian
      @cbensen
      Digital Marketing World Fall Conference
      October 16, 2009
    • 2. Value and ROI of a Twitter engagement
      After 3 months -Customer base increased by 57%
      • Eliminated cold calling
      • 3. Multiple demo and pricing requests per day
      • 4. Increased sales staff
      • 5. Established brand visibility
      After 6 months: Increased by 269%
      • Freemiums converting without
      entering sales funnel
      • Techrigy acquired by Alterian
      At 1 year: Increased by 840%
      • expanding Twitter engagement
      across the enterprise
    • 6. Goals
    • 7. Challenges
    • 8. Twitter Community
    • 9. Using Twitter for Lead Generation
      Monitor conversations around:
      • brand/company name
      • 10. competitors
      • 11. industry terms/phrases
      • 12. What are they expressing a need for?
      There are many tools:
      Free
      • Tweetdeck, Seesmic Desktop, Destroy Twitter (there are many!)
      • 13. Techrigy SM2 Freemiumversion
      Professional
      • Techrigy SM2, Radian6, ScoutLabs
    • TweetDeck
      Social media monitoring
      Brand
      Name
      My Team
      Competitor
    • 14. Answer an expressed need
      unitbtechnology: Are there any social media monitoring tools with a possibility to give direct feedback?.
      about 4 days ago
      felixvelarde: @vikkichowneywotcha Vikki - who would you recommend as a social media monitoring service?
      about 4 days ago
    • 15. jlnorwood: @rossdawson We are using http://www.techrigy.com/ for SMM. Great to catch up today, always a pleasure.
      about 2 days ago from web reply to rossdawson
      sm63: @chrisbrogan I'd agree. Though I wish they would make more interesting pricing models for smaller accounts. Techrigy works best for me!
      about 14 hours ago from web reply to chrisbrogan
      Increase brand awareness and engage advocates
      Enjoy the conversation! Humor…
      goldengateblond: Do you know how tedious social media monitoring is? Everyone talks too much. SHUT UP INTERWEBS.
      about 4 days ago
    • 16. A quick reminder about Twitter
      Meet People as People First!
      Always- Connect with others, share info and provide value
      Never– Push your products or post spam type info
      Listen, Participate and Build Relationships
      It’s a Community.
      Contribute to the conversation!
    • 17. Can you achieve
      Biz Objectives on
      ?
    • 18. Connie Bensen
      Director of Community Strategy
      Techrigy, an Alterian Company
      @cbensen
      ConnieBensen@gmail.com
      http://conniebensen.com

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