Twitter: a Case for Lead Generation

Twitter:The Perfect Solution for Lead Generation
Connie Bensen
Director of Community Strategy, Alterian
@cbensen
Digital Marketing World Fall Conference
October 16, 2009

Value and ROI of a Twitter engagement
After 3 months -Customer base increased by 57%
Eliminated cold calling
Multiple demo and pricing requests per day
Increased sales staff
Established brand visibility
After 6 months: Increased by 269%
Freemiums converting without
entering sales funnel
Techrigy acquired by Alterian
At 1 year: Increased by 840%
expanding Twitter engagement
across the enterprise

Challenges

Twitter Community

Using Twitter for Lead Generation
Monitor conversations around:
brand/company name
competitors
industry terms/phrases
What are they expressing a need for?
There are many tools:
Free
Tweetdeck, Seesmic Desktop, Destroy Twitter (there are many!)
Techrigy SM2 Freemiumversion
Professional
Techrigy SM2, Radian6, ScoutLabs

TweetDeck
Social media monitoring
Brand
Name
My Team
Competitor

Answer an expressed need
unitbtechnology: Are there any social media monitoring tools with a possibility to give direct feedback?.
about 4 days ago
felixvelarde: @vikkichowneywotcha Vikki - who would you recommend as a social media monitoring service?
about 4 days ago

jlnorwood: @rossdawson We are using http://www.techrigy.com/ for SMM. Great to catch up today, always a pleasure.
about 2 days ago from web reply to rossdawson
sm63: @chrisbrogan I'd agree. Though I wish they would make more interesting pricing models for smaller accounts. Techrigy works best for me!
about 14 hours ago from web reply to chrisbrogan
Increase brand awareness and engage advocates
Enjoy the conversation! Humor…
goldengateblond: Do you know how tedious social media monitoring is? Everyone talks too much. SHUT UP INTERWEBS.
about 4 days ago

A quick reminder about Twitter
Meet People as People First!
Always- Connect with others, share info and provide value
Never– Push your products or post spam type info
Listen, Participate and Build Relationships
It’s a Community.
Contribute to the conversation!

Can you achieve
Biz Objectives on
?

Connie Bensen
Director of Community Strategy
Techrigy, an Alterian Company
@cbensen
ConnieBensen@gmail.com
http://conniebensen.com

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Twitter: a Case for Lead Generation

by Connie Bensen

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