Twitter:The Perfect Solution for Lead GenerationConnie BensenDirector of Community Strategy, Alterian@cbensenDigital Marketing World Fall ConferenceOctober 16, 2009

Value and ROI of a Twitter engagement After 3 months -Customer base increased by 57% Eliminated cold callingMultiple demo and pricing requests per day Increased sales staffEstablished brand visibilityAfter 6 months: Increased by 269% Freemiums converting without entering sales funnelTechrigy acquired by AlterianAt 1 year: Increased by 840%expanding Twitter engagement across the enterprise

Eliminated cold calling

Multiple demo and pricing requests per day

Increased sales staff

Established brand visibility

Freemiums converting without

Techrigy acquired by Alterian

expanding Twitter engagement

Goals

Challenges

Twitter Community

Using Twitter for Lead Generation Monitor conversations around: brand/company namecompetitors industry terms/phrasesWhat are they expressing a need for?There are many tools:FreeTweetdeck, Seesmic Desktop, Destroy Twitter (there are many!) Techrigy SM2 Freemiumversion Professional Techrigy SM2, Radian6, ScoutLabs

brand/company name

competitors

industry terms/phrases

What are they expressing a need for?

Tweetdeck, Seesmic Desktop, Destroy Twitter (there are many!)

Techrigy SM2 Freemiumversion

Techrigy SM2, Radian6, ScoutLabs

TweetDeckSocial media monitoringBrandNameMy TeamCompetitor

Answer an expressed needunitbtechnology: Are there any social media monitoring tools with a possibility to give direct feedback?.about 4 days agofelixvelarde: @vikkichowneywotcha Vikki - who would you recommend as a social media monitoring service?about 4 days ago

jlnorwood: @rossdawson We are using http://www.techrigy.com/ for SMM. Great to catch up today, always a pleasure.about 2 days ago from web reply to rossdawsonsm63: @chrisbrogan I'd agree. Though I wish they would make more interesting pricing models for smaller accounts. Techrigy works best for me!about 14 hours ago from web reply to chrisbroganIncrease brand awareness and engage advocates Enjoy the conversation! Humor… goldengateblond: Do you know how tedious social media monitoring is? Everyone talks too much. SHUT UP INTERWEBS.about 4 days ago

A quick reminder about Twitter Meet People as People First!Always- Connect with others, share info and provide valueNever– Push your products or post spam type infoListen, Participate and Build RelationshipsIt’s a Community. Contribute to the conversation!

Can you achieveBiz Objectives on?

Connie BensenDirector of Community StrategyTechrigy, an Alterian Company@cbensenConnieBensen@gmail.comhttp://conniebensen.com