Community Manager Role is Changing Corporate Communication

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    Title of session is – Traditional Corporate Communication is Dead   Communities are reshaping the corporation as we close this decade. Companies who embrace the concept can realize increased customer satisfaction & loyalty, shortened sales & product development cycles & more. Connie defines the unique role of community building from both the employer’s & employee’s perspective so that you can immediately start shaping or re-shaping your community building plan!

    26 Favorites

    Community Manager Role is Changing Corporate Communication - Presentation Transcript

    1. Connie Bensen @cbensen Chief Community Officer, Techrigy
    2.  
    3. enter >> MetaCustomer
    4.  
      • Are your customers online?
        • Do you know what they are saying about your products & brand?
        • Do you know what they need and want from your products?
      • Do you have potential markets online?
        • Do your competitors have online customers?
        • Do you know how people are using your products?
      • Online Marketing & Outreach
      • Public Relations
      • Brand Building
      • Customer & Technical Support
      • Product Development & QA
      • Business Partnerships
      • Internal Web 2.0 Ambassador
      • Humanize the Company (give it personality)
      • Represent the Brand in conversations
      • Build relationships and increase loyalty
      • Identify and recruit brand advocates
      • Bring a new perspective to the company
      • Engage with new markets
      • Build internal team
    5.  
      • People Oriented
      • Ability to Work Cross Functionally
      • Excellent Communication Skills
      • Project Management
      • Think on their feet
      • Leadership Skills
      • Knowledge of how to leverage Web 2.0 tools for business collaboration
      • Love your job
      • Ability to promote others as well as yourself
      • Ability to empower & support your community
      • Transparent, fun, and engaging personality
      • Extensive knowledge about the products, offerings, and the company
      • http://mashable.com/2009/04/06/community-manager/
      • Not an entry level position
      • Dependent on experience & responsibilities
      • Salary bracket of (Sr) Marketing Manager
      • To get started:
      • Start with part-time/internal
      • Contract part-time
      • Position will grow (esp. if right person)
      • Pro’s
        • CM role is project oriented so it works well
        • Lower salary, higher performance & increased job satisfaction
        • Outside perspective
        • Utilize Web 2.0 tools
      • Con’s
        • Requires compromise on both sides
        • Contact person at company needed
      • Adding a Change Agent requires:
      • Mutual trust & respect
      • Executive sponsorship
      • Interest and ability to take action on your customer’s opinions & ideas
      • Openness to change & experimentation
        • Ability to adopt & implement new ideas
        • Open communication
    6.  
    7. Invest in a Community Manager
    8. Connie Bensen Chief Community Officer, Techrigy Twitter: @cbensen Email: [email_address] Resources: http://conniebensen.com

    + Connie BensenConnie Bensen, 6 months ago

    custom

    2413 views, 26 favs, 11 embeds more stats

    The community manager role offers a new channel for more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 2413
      • 2184 on SlideShare
      • 229 from embeds
    • Comments 0
    • Favorites 26
    • Downloads 0
    Most viewed embeds
    • 78 views on http://conniebensen.com
    • 55 views on http://www.managerunecommunaute.com
    • 50 views on http://www.socialware.it
    • 27 views on http://kulturmanagement.wordpress.com
    • 6 views on http://apprentieweb.blogspot.com

    more

    All embeds
    • 78 views on http://conniebensen.com
    • 55 views on http://www.managerunecommunaute.com
    • 50 views on http://www.socialware.it
    • 27 views on http://kulturmanagement.wordpress.com
    • 6 views on http://apprentieweb.blogspot.com
    • 5 views on http://www.hellriegel.net
    • 3 views on http://frogpond.posterous.com
    • 2 views on http://posterous.com
    • 1 views on http://www.diigo.com
    • 1 views on http://prozielmarketing.wordpress.com
    • 1 views on http://feeds.feedburner.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories