Community Manager Role is Changing Corporate Communication

Connie Bensen @cbensen Chief Community Officer, Techrigy

enter >> MetaCustomer

Are your customers online?
Do you know what they are saying about your products & brand?
Do you know what they need and want from your products?
Do you have potential markets online?
Do your competitors have online customers?
Do you know how people are using your products?

Online Marketing & Outreach
Public Relations
Brand Building
Customer & Technical Support
Product Development & QA
Business Partnerships
Internal Web 2.0 Ambassador

Humanize the Company (give it personality)
Represent the Brand in conversations
Build relationships and increase loyalty
Identify and recruit brand advocates
Bring a new perspective to the company
Engage with new markets
Build internal team

People Oriented
Ability to Work Cross Functionally
Excellent Communication Skills
Project Management
Think on their feet
Leadership Skills
Knowledge of how to leverage Web 2.0 tools for business collaboration

Love your job
Ability to promote others as well as yourself
Ability to empower & support your community
Transparent, fun, and engaging personality
Extensive knowledge about the products, offerings, and the company
http://mashable.com/2009/04/06/community-manager/

Not an entry level position
Dependent on experience & responsibilities
Salary bracket of (Sr) Marketing Manager
To get started:
Start with part-time/internal
Contract part-time
Position will grow (esp. if right person)

Pro’s
CM role is project oriented so it works well
Lower salary, higher performance & increased job satisfaction
Outside perspective
Utilize Web 2.0 tools
Con’s
Requires compromise on both sides
Contact person at company needed

Adding a Change Agent requires:
Mutual trust & respect
Executive sponsorship
Interest and ability to take action on your customer’s opinions & ideas
Openness to change & experimentation
Ability to adopt & implement new ideas
Open communication

Invest in a Community Manager

Connie Bensen Chief Community Officer, Techrigy Twitter: @cbensen Email: [email_address] Resources: http://conniebensen.com

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Community Manager Role is Changing Corporate Communication

by Connie Bensen on May 16, 2009

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Community Manager Role is Changing Corporate Communication — Presentation Transcript